Software Application Portfolio - Publications - Faculty & Research - Harvard Business School

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December 2013 (Revised February 2014)
Supplement

Reinventing Brainlab (B)

By: Regina E. Herzlinger and Karol Misztal

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details

Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Information Technology Industry; Health Industry; Germany

2013
Article

Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews

By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca

Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details

Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Public Administration Industry; Retail Industry; Food and Beverage Industry

Lawrence J. Ellison

Ellison founded the second largest software company in the world – building the first commercially viable relational database. Oracle applications power more business-to-business and administrative systems... View Details

Keywords: Computers & Electronics

May 1995 (Revised November 2001)
Case

Microsoft/Intuit

By: William E. Fruhan Jr.

Microsoft Corp. proposes to acquire Intuit Corp. Examines the strategic fit and the price proposed to complete the transaction. View Details

Keywords: Valuation; Applications and Software; Acquisition; Business Strategy; Information Technology Industry; United States

July 15, 2020
Article

How to Get People to Actually Use Contact-Tracing Apps

By: Chiara Farronato, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti and Roberto Fontana

The broad adoption of contact-tracing apps would greatly help combat the spread of COVID-19. But a number of barriers—especially privacy concerns—have hindered progress in many countries that can’t or won’t mandate adoption. A solution is to start with small... View Details

Keywords: COVID-19; Contact Tracing; Apps; Privacy; Health Pandemics; Behavior; Technology Adoption; Applications and Software

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8 Aug 2008
Conference Presentation

Where Will Open Development Communities Prevail?

By: Carliss Y. Baldwin

Keywords: Product Development; Applications and Software; Civil Society or Community

September 2001 (Revised August 2005)
Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine

Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details

Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States

01 Jun 1996
News

GMAT Added to Admissions Criteria

In April, Dean Kim B. Clark announced that Harvard Business School will add the Graduate Management Admissions Test (GMAT) to the portfolio of criteria used to evaluate a candidate's application to the MBA... View Details

2023
Working Paper

Dynamic Pricing, Intertemporal Spillovers, and Efficiency

By: Alexander J. MacKay, Dennis Svartbäck and Anders G. Ekholm

Pricing technology that allows firms to rapidly adjust prices has two potential benefits. Time-varying prices can respond to high-frequency demand shocks to generate greater revenues, and they can also be used to smooth out demand to reduce costs. Using data... View Details

Keywords: Price; Consumer Behavior; Applications and Software; Volatility

17 Mar 2016
News

The 124-Year-Old Startup

in the internet of “really big things”—think locomotives and jet engines. Attracting software engineers to a company known for making microwaves was a challenge, but the company’s “What’s the Matter with Owen?” commercials helped raise... View Details

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

February 1997 (Revised July 1997)
Case

Vermeer Technologies (A): A Company Is Born

By: Ashish Nanda

Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded for developing Internet software. The funds are sorely needed, but the VCs have imposed some onerous conditions,... View Details

Keywords: Venture Capital; Selection and Staffing; Applications and Software; Entrepreneurship; Information Technology Industry

Web

Field Course: Private Equity Projects and Ecosystems - Course Catalog

90 percent requested renewed participation. Through project work, students can "practice private equity" in a setting as close to authentic as possible. Projects will entail many aspects of private equity, and students will work directly with private equity firms... View Details

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

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March 2013
Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details

Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention

30 Mar 2010
First Look

First Look: March 30

countries. Download the paper: http://www.hbs.edu/research/pdf/07-073.pdf The Impact of Private Equity Ownership on Portfolio Firms' Corporate Tax Planning Authors:Brad Badertscher, Sharon P. Katz, and Sonja Olhoft Rego Abstract This... View Details

Keywords: Sean Silverthorne

June 19, 2023
Article

Should You Start a Generative AI Company?

By: Julian De Freitas

Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software

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March 2018
Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details

Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

July 2016 (Revised November 2018)
Case

Code.org

By: John J-H Kim, Lauren Barley and Allison M. Ciechanover

The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch... View Details

Keywords: Nonprofit Organizations; Information Technology; Information Infrastructure; Applications and Software; Education; Education Industry; United States

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