Publications

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January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

Kathleen L. McGinn

Professor Kathleen L. McGinn, Baker Foundation Professor and Cahners-Rabb Professor of Business Administration (emeritus) at Harvard Business School, has served in various leadership roles at HBS, including Research... View Details

01 Feb 2016
Blog Post

What is the HBS Latin America Club?

relationship in the region by developing a strong network and source for job opportunities in LatAm. Today, we are a community of around 200 HBS students and partners. One of our most important goals is to build a strong LatAm community.... View Details

November 1999 (Revised January 2000)
Case

Mexican Foundation for Rural Development

By: James E. Austin and Gerardo Lozano

The Mexican Foundation for Rural Development (MFRD) is a nonprofit network of 32 rural development centers servicing low-income farm families. Management plans to expand its operation dramatically, forming 10,000 rural cooperatives in ten years. It faces major issues... View Details

Keywords: Growth and Development Strategy; Operations; Cooperative Ownership; Nonprofit Organizations; Society; Strategy; Mexico

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21 Jun 2024
Blog Post

What Does PRIDE Mean to You?

PRIDE is HBS's home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. PRIDE builds community through dedicated social and advocacy programming, and in doing so create a supportive environment... View Details

January 2011
Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web

Profile

Tricia Lee

true passion. How has HBS prepared you for your summer internship & long term career? I have a rather nontraditional summer planned - splitting it between a creative communications agency, and a social media entertainment start-up.... View Details

Keywords: Entertainment / Media; Technology; Entrepreneurship

Research Summary

Personal Development and Interpersonal Feedback

Enabling individual development and learning are key to enabling organizational success as well as employee satisfaction and engagement. Many organizational approaches to employee development visualize feedback processes as mechanisms for illuminating individual... View Details

Keywords: Feedback; Personal Development

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

September 2001 (Revised October 2018)
Case

DIENA

By: Robert Simons and Indra Reinbergs

Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details

Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia

27 Oct 2015
News

Pay-For-Success is Working in Utah

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

business strategy, part of Facebook’s business model since at least 2010. That’s when Facebook opened up its Graph application programming interface (API) to advertisers, giving them access to user data including their social View Details

Keywords: by George Riedel

August 28, 2018
Article

Maintaining Trust When Agents Can Engage in Self-deception

By: Andres Babino, Hernan A. Makse, Rafael Di Tella and Mariano Sigman

The coexistence of cooperation and selfish instincts is a remarkable characteristic of humans. Psychological research has unveiled the cognitive mechanisms behind self-deception. Two important findings are that a higher ambiguity about others’ social preferences leads... View Details

Keywords: Behavioral Economics; Cognitive Neuroscience; Corruption; Cooperation; Self-deception; Trust; Behavior

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August 2010
Article

Sell-Side School Ties

By: Lauren H. Cohen, Christopher J. Malloy and Andrea Frazzini

We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data on the educational backgrounds of sell-side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to... View Details

Keywords: Investment Return; Investment Portfolio; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Knowledge Acquisition; Social and Collaborative Networks

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details

Keywords: Sean Silverthorne

2021
Working Paper

Friends and Family Money: P2P Transfers and Financially Fragile Consumers

By: Tetyana Balyuk and Emily Williams

We assess the impact that real time money transfer technology has on consumer outcomes, particularly during periods of financial fragility. We do this by developing a new data set that documents use of Zelle—the most widely used P2P money transfer technology in the... View Details

Keywords: P2P Money Transfers; Real Time Payments; Fintech; Finance; Information Technology; Personal Finance; Financial Condition

SSRN

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September 2009 (Revised May 2011)
Case

Acumen Fund: Measurement in Impact Investing (A)

By: Alnoor Ebrahim and V. Kasturi Rangan

Acumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Investment Return; Philanthropy and Charitable Giving; Risk Management; Corporate Social Responsibility and Impact; Business and Government Relations; Social Enterprise; Financial Services Industry; Kenya