Publications

Web

WesTrek 2025: Exploring the future of tech in Silicon Valley - Recruiting

Zhang, partner at Bain Capital Ventures, emphasized the power of long-term relationships with founders. He also led an engaging discussion on emerging trends and exciting opportunities for disruption. Students then headed to lunch, which... View Details

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

of the common contracts people sign with themselves each year. If you have resolved to eat healthier, try ordering your groceries a week in advance of delivery. Internet delivery services make it all too... View Details

Keywords: by Carmen Nobel

30 Apr 2018
News

How I Built This: Ron Shaich on the Founding of Panera Bread

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Food and Beverage Industry; Europe

August 1999 (Revised July 2009)
Case

Tricon Restaurants International: Globalization Re-examined

By: Pankaj Ghemawat and Tarun Khanna

Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details

Keywords: Business Ventures; Global Strategy; Markets; Operations; Competition; Consolidation; Food and Beverage Industry

19 Sep 2017
Working Paper Summaries

An Invitation to Market Design

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Keywords: by Scott Duke Kominers, Alexander Teytelboym, and Vincent P. Crawford

Web

Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

problems. We say “unsolvable” because communities around the world face such daunting, complex problems - ranging from providing safe, healthy water and food for all, to ensuring educational and economic opportunity - and it can be easy... View Details

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Food and Beverage Industry; Food and Beverage Industry

December 1997
Case

Bluewater Aquaculture

By: Ray A. Goldberg and Tom Clay

An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details

Keywords: Animal-Based Agribusiness; Entrepreneurship; Growth and Development; Performance Evaluation; Expansion; Vertical Integration; Food and Beverage Industry

Video

Hani Berzi

Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, explains the positioning of Edita’s packed croissants ‘Molto’ as a mass product in the Egyptian market. View Details

24 Dec 2014
News

Panera Bread's Ron Shaich on How He Built a Pair of Fast-Casual Cafe Empires

November 2006
Case

Organics: Coming Center Stage?

By: James E. Austin and Reed Martin

The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details

Keywords: Food; Supply and Industry; Consumer Behavior; Competitive Advantage; Competitive Strategy; Food and Beverage Industry; United States

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry

Find at Harvard

19 Jan 2012
News

Enlightened eating

December 1992
Case

Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion

By: Ray A. Goldberg

Keywords: Restructuring; Advertising Campaigns; Food and Beverage Industry; Europe

Find at Harvard

November 2010
Background Note

Agricultural Cooperatives: Origins, Structure, Financing and Partnerships

By: Ray A. Goldberg and Matthew Preble

This technical note explains how agricultural cooperatives are structured and financed, as well as how they form partnerships with one another and other elements of the food system. View Details

Keywords: Agribusiness; Capital; Food; Organizational Structure; Partners and Partnerships; Food and Beverage Industry; Food and Beverage Industry