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Show Results For
- All HBS Web
(935)
- News (134)
- Research (669)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired value proposition was being... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 14 Feb 2017
- First Look
First Look at New Research: February 14
commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
develop new processes and priorities appropriate to the market segment needs, but he couldn't help but wonder whether it would continue as a stand-alone unit or he would need to reintegrate it into the mainline business. He also was... View Details
Keywords: Carmen Nobel
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 01 May 2007
- First Look
First Look: May 1, 2007
strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also... View Details
Keywords: Sean Silverthorne
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the wealthy View Details
- 14 Jul 2015
- First Look
First Look: July 14, 2015
https://cb.hbsp.harvard.edu/cbmp/product/PEL073-PDF-ENG Harvard Business School Case 515-102 AIP Healthcare Japan: Investing in Japan's Retirement Home Market The CEO of a health-care based REIT is considering alternative nursing home investment strategies. Students... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
their laptops and cell phones. As we look ahead to the Summer Games in Beijing in 2008, that segment of the audience is going to be increasingly important. The flip side for TV executives is that all this will continue to reduce the... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 25 Apr 2017
- First Look
First Look at New Research, April 25
trolls.” NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. By... View Details
Keywords: Sean Silverthorne
- 30 Sep 2014
- First Look
First Look: September 30
negatively affected compared to external-finance-dependent firms, and capital controls on equity have a more negative announcement effect than those on debt. Real investment falls following the controls. Overall, the results suggest that capital controls View Details
Keywords: Sean Silverthorne
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
these sources of money is actually looking for an economic return. They're definitely looking for a social return. That being the case, I don't think that nonprofits should quickly jump at creating for-profit enterprises. In certain View Details
Keywords: by Roger Thompson
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality... View Details
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
The psychological study of negotiation, once a mere sub-field of social psychology, can now draw on a wealth of work throughout many different segments of psychology: social psychology, cognitive psychology, behavior decision research,... View Details
Keywords: by Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
(B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large segment of the economy, with a mix of manufacturers and more importantly service providers. Supply chain... View Details
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net effect on valuation from sales... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
of declining, she must decide whether to continue her focus on the alarm clock category or to branch out into new categories. If the former, the question is which segments to pursue and what features to develop, and, if the latter, the... View Details
Keywords: Sean Silverthorne
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a vehicle shaped like a View Details
- 27 Mar 2007
- First Look
First Look: March 27, 2007
microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
digital powerhouse." Kodak's big dilemma is that while 80 percent of the company's revenue comes from traditional film products, that segment is growing at just 2 percent per year. One observer calls this "perhaps the most... View Details