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Show Results For
- All HBS Web
(929)
- News (134)
- Research (665)
- Events (5)
- Multimedia (8)
- Faculty Publications (444)
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- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details
Keywords: Martha Lagace
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
- January 2001 (Revised June 2001)
- Case
Local Initiatives Support Corporation
By: James E. Austin and Kim Slack
Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a... View Details
Keywords: Business Model; Development Economics; Education; Capital; Investment Funds; Taxation; Growth and Development; Partners and Partnerships; Nonprofit Organizations; Segmentation; Service Industry
Austin, James E., and Kim Slack. "Local Initiatives Support Corporation." Harvard Business School Case 301-124, January 2001. (Revised June 2001.)
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal makes strategic sense given forecasts that this niche segment is declining, whether the price is too... View Details
Keywords: Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" brand... View Details
Keywords: Martha Lagace
- 13 Jun 2016
- Lessons from the Classroom
That's Classic: Modern-Day Business Lessons from Ancient Rome
ambitious, almost a lunatic, but they also have to be considerate of and consult their peers and carefully use every segment of Roman society. Those contradictions speak to the sort of leader that HBS is looking to produce. Q: What would... View Details
Keywords: by Julia Hanna
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
allocation is more pronounced if the new CEO has less authority or if the unaffiliated divisions have more bargaining power. I find evidence that having a specialist CEO negatively affects segment investment efficiency. The results... View Details
Keywords: Martha Lagace
- 29 Jan 2008
- First Look
First Look: January 29, 2008
design, distribution, marketing, service, and sourcing for the vehicle. After successfully targeting the niche, considers how Tata Motors might grow its presence in the segment with new models, enter new regional markets, export to... View Details
Keywords: Martha Lagace
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details
Keywords: Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and... View Details
Keywords: by Sean Silverthorne
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
drugs, a key and very expensive piece of the market. And then there is adoption, which basically exists completely separately from the world of high-technology baby making. Each of these market segments has also spawned a small cottage... View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
economically manage product supply in manufacturing, distribution, and retail environments. Another audience segment is the investment community. Shapiro: Quite often, companies looking for funding compete primarily, if not totally, in... View Details
Keywords: by Staff
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other View Details
Keywords: Dina Gerdeman