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      • August 2011 (Revised October 2011)
      • Supplement

      Lady Gaga (B)

      By: Anita Elberse and Michael Christensen
      In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
      Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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      Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)
      • June 2011 (Revised March 2013)
      • Case

      Wal-Mart Update, 2011

      By: David B. Yoffie and Renee Kim
      In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
      Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
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      Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
      • 2011
      • Book

      Flying Without a Net: Turn Fear of Change into Fuel for Success

      By: Thomas J. DeLong
      Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details
      Keywords: Leadership Style; Personal Development and Career; Problems and Challenges; Attitudes; Behavior
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      DeLong, Thomas J. Flying Without a Net: Turn Fear of Change into Fuel for Success. Boston: Harvard Business Review Press, 2011.
      • June 2011 (Revised October 2012)
      • Case

      Patagonia Sur: For-Profit Land Conservation in Chile

      By: Arthur I Segel, Nicolas Ibanez and Jay Verjee
      Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for... View Details
      Keywords: Business Model; Environmental Sustainability; Profit; Investment; For-Profit Firms; Entrepreneurship; Investment Return; Revenue; Risk and Uncertainty; Capital; SWOT Analysis; Real Estate Industry; Chile
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      Segel, Arthur I., Nicolas Ibanez, and Jay Verjee. "Patagonia Sur: For-Profit Land Conservation in Chile." Harvard Business School Case 211-103, June 2011. (Revised October 2012.)
      • June 2011
      • Article

      The Paradox of Excellence

      By: Thomas J. DeLong and Sara DeLong
      Why is it that so many smart, ambitious professionals are less productive and satisfied than they could be? We argue that it's often because they're afraid to demonstrate any sign of weakness. They're reluctant to ask important questions or try new... View Details
      Keywords: Employees; Innovation and Invention; Strength and Weakness; Performance Productivity; Risk and Uncertainty; Motivation and Incentives; Satisfaction
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      DeLong, Thomas J., and Sara DeLong. "The Paradox of Excellence." Harvard Business Review 89, no. 6 (June 2011).
      • May 2011 (Revised July 2012)
      • Exercise

      Remicade/Simponi: Confidential Instructions for Johnson & Johnson

      By: Guhan Subramanian and Rhea Ghosh
      This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details
      Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Europe
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      Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Johnson & Johnson." Harvard Business School Exercise 911-045, May 2011. (Revised July 2012.)
      • May 2011 (Revised July 2012)
      • Exercise

      Remicade/Simponi: Confidential Instructions for Merck

      By: Guhan Subramanian and Rhea Ghosh
      This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details
      Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Pharmaceutical Industry
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      Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Merck." Harvard Business School Exercise 911-044, May 2011. (Revised July 2012.)
      • April 2011 (Revised May 2012)
      • Case

      City Year: The Journey

      By: Rosabeth Moss Kanter and James Weber
      Throughout its first two decades, City Year, a non-profit organization, was dedicated to recruiting young adults to give a year of public service. It had passed through several growth phases but by 2010 a new challenge, and opportunity, had arisen when City Year and... View Details
      Keywords: Education; Service Operations; Nonprofit Organizations; Growth and Development Strategy; Performance Efficiency; Resource Allocation
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      Kanter, Rosabeth Moss, and James Weber. "City Year: The Journey." Harvard Business School Case 311-080, April 2011. (Revised May 2012.)
      • April 2011 (Revised July 2011)
      • Case

      Renewing GE: The Africa Project (A)

      By: David A. Thomas and Stephanie J. Creary
      This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details
      Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States
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      Thomas, David A., and Stephanie J. Creary. "Renewing GE: The Africa Project (A)." Harvard Business School Case 411-093, April 2011. (Revised July 2011.)
      • April 2011
      • Teaching Note

      Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)

      By: Willy Shih and Sen Chai
      Teaching Note for 611057. View Details
      Keywords: Patents; Rights; Infrastructure; Multinational Firms and Management; Research and Development; Complexity; Commercialization; Technology Adoption; Motivation and Incentives; Biotechnology Industry; Pharmaceutical Industry; Shanghai
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      Shih, Willy, and Sen Chai. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)." Harvard Business School Teaching Note 611-058, April 2011.
      • 2011
      • Working Paper

      The Impact of Forward-Looking Metrics on Employee Decision Making

      By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan
      This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details
      Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe
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      Casas-Arce, Pablo, F. Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." Working Paper, 2011.
      • March 2011 (Revised June 2016)
      • Case

      Hungary: Economic Crisis and a Shift to the Right

      By: Rafael M. Di Tella, Matthew C. Weinzierl and Jacob Kuipers
      Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom. View Details
      Keywords: Economics; Financial Crisis; Hungary
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      Di Tella, Rafael M., Matthew C. Weinzierl, and Jacob Kuipers. "Hungary: Economic Crisis and a Shift to the Right." Harvard Business School Case 711-051, March 2011. (Revised June 2016.)
      • March 2011 (Revised June 2012)
      • Case

      Office of Technology Transfer - Shanghai Institutes for Biological Sciences

      By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland
      Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing... View Details
      Keywords: Multinational Firms and Management; Patents; Knowledge Management; Law Enforcement; Business and Government Relations; Research and Development; Biotechnology Industry; Pharmaceutical Industry; China
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      Shih, Willy, Sen Chai, Kamen Bliznashki, and Courtney Hyland. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences." Harvard Business School Case 611-057, March 2011. (Revised June 2012.)
      • March 2011
      • Case

      MorphoSys AG: The Evolution of a Biotechnology Business Model

      By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
      In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
      Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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      Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
      • 2011
      • Book

      Blind Spots: Why We Fail to Do What's Right and What to Do about It

      By: Max H. Bazerman and Ann E. Tenbrunsel
      When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability... View Details
      Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Failure; Performance Evaluation; Sales; Consumer Products Industry
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      Bazerman, Max H., and Ann E. Tenbrunsel. Blind Spots: Why We Fail to Do What's Right and What to Do about It. Princeton University Press, 2011.
      • March 2011
      • Article

      Zoom In, Zoom Out

      By: Rosabeth Moss Kanter
      Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people prefer to see things up close, others from afar. Both perspectives have virtues. But they should not be fixed... View Details
      Keywords: Strategy; Cognition and Thinking; Perspective; Leadership; Opportunities; Decisions
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      Kanter, Rosabeth Moss. "Zoom In, Zoom Out." Harvard Business Review 89, no. 3 (March 2011).
      • February 2011 (Revised November 2012)
      • Case

      PatientsLikeMe: An Online Community of Patients

      By: Sunil Gupta and Jason Riis
      PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
      Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
      • January 2011 (Revised January 2011)
      • Case

      Marvel Enterprises, Inc. (Abridged)

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
      • January 2011
      • Case

      Exit Strategy (A)

      By: Clayton S. Rose and Justine Kelly Lelchuk
      Jeff Brown wondered whether now was the right time to call his boss, and friend, Bernard Tubiana. Brown was a rising star at Deloitte Consulting and three weeks into an important project for Aflac. He was about to receive an offer from Aflac's major competitor,... View Details
      Keywords: Decisions; Ethics; Employees; Resignation and Termination; Service Industry
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      Rose, Clayton S., and Justine Kelly Lelchuk. "Exit Strategy (A)." Harvard Business School Case 311-075, January 2011.
      • January 2011
      • Teaching Note

      The Travails of Rubber: Goodyear or Badyear? (TN)

      By: Tom Nicholas
      Teaching Note for 808118. View Details
      Keywords: Profit; Rights; Independent Innovation and Invention; Patents; Commercialization; Motivation and Incentives; Rubber Industry; Manufacturing Industry
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      Nicholas, Tom. "The Travails of Rubber: Goodyear or Badyear? (TN)." Harvard Business School Teaching Note 811-057, January 2011.
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