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  • All HBS Web  (3,691)
    • People  (2)
    • News  (709)
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    • Events  (26)
    • Multimedia  (18)
  • Faculty Publications  (947)
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  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details

    William R. Kerr

    William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

    Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry
    • 09 Jul 2013
    • News

    Can Zynga’s New CEO Turn The Stock Around?

    • April 2023 (Revised February 2024)
    • Case

    AI Wars

    By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
    In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
    Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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    Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
    • 23 Jul 2015
    • News

    Money Cannot Be the God of Life: How CEO Pay Drives Inequality

    • 2001
    • Article

    From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

    By: T. R. Kurtzberg and T. M. Amabile
    Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
    Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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    Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
    • 04 Nov 2013
    • News

    Surprise raises are more effective than higher salaries from the start, study finds

      Asim I. Khwaja

      Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

      • 28 Mar 2016
      • Research & Ideas

      What's a Boss Worth?

      worker performance. A good boss improves a team’s performance, but researchers aren’t sure why. ©iStockPhoto/Michaeljung “There was tremendous variety in the productivity of workers doing the same task... View Details
      Keywords: by Michael Blanding; Service
      • March 2008 (Revised April 2008)
      • Case

      Corning: 156 Years of Innovation

      By: H. Kent Bowen and Courtney Purrington
      The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details
      Keywords: Innovation Leadership; Resource Allocation; Product Development; Research and Development; Science-Based Business; Industrial Products Industry
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      Bowen, H. Kent, and Courtney Purrington. "Corning: 156 Years of Innovation." Harvard Business School Case 608-108, March 2008. (Revised April 2008.)
      • October 2020
      • Article

      The Elasticity of Science

      By: Kyle Myers
      This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources. Data from the National Institutes of Health are used to estimate how scientists respond to targeted funding opportunities. Inducing a... View Details
      Keywords: Scientists; Funding; Research; Change
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      Myers, Kyle. "The Elasticity of Science." American Economic Journal: Applied Economics 12, no. 4 (October 2020): 103–134.
      • 21 Feb 2018
      • Research & Ideas

      When a Competitor Abandons the Market, Should You Advance or Retreat?

      SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck, and Roche, this decision... View Details
      Keywords: by Rachel Layne; Pharmaceutical; Health
      • 23 Nov 2010
      • Working Paper Summaries

      Growth Through Heterogeneous Innovations

      Keywords: by Ufuk Akcigit & William R. Kerr; Technology
      • 2013
      • Book

      Wall Street Research: Past, Present, and Future

      By: Boris Groysberg and Paul M. Healy
      Wall Street equity analysts provide research products and services on publicly-traded companies to institutional and retail investors to help them make more profitable investment decisions. During the last ten years Wall Street research has been battered by a series of... View Details
      Keywords: Financial Analysts; Investment Banks; Conflicts Of Interest; Accounting; Financial Institutions; Financial Services Industry; United States
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      Groysberg, Boris, and Paul M. Healy. Wall Street Research: Past, Present, and Future. Palo Alto, CA: Stanford University Press, 2013.
      • Research Summary

      Overview

      By: Kyle R. Myers
      Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details
      Keywords: Technology Networks; Commercialization; Science-Based Business; Research and Development; Knowledge Management; Patents; Innovation Strategy; Technological Innovation; Health Care and Treatment; Entrepreneurship; Health; Innovation and Invention; Science; Technology; Knowledge; Intellectual Property; Economics; Microeconomics; Biotechnology Industry; Health Industry; Pharmaceutical Industry; Technology Industry

        Roberto Verganti

        Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • March 2019
        • Case

        DayTwo: Going to Market with Gut Microbiome

        By: Ayelet Israeli and David Lane
        DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
        Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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        Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
        • 15 May 2024
        • Research & Ideas

        A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

        people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration.... View Details
        Keywords: by Rachel Layne; Transportation; Auto

          Leslie A. Perlow

          Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

          • 27 Feb 2024
          • Research & Ideas

          Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

          “There’s definitely a sunshine effect where, when a company shares this information, it increases brand attitude, and the company is seen as having more commitment to diversifying the workforce,” Buell says. The paper, to be published in View Details
          Keywords: by Shalene Gupta
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