Reputations - Publications - Faculty & Research

21 Feb 2017
First Look

First Look at New Research: February 21

histories spanning generations, we combine induction and deduction to propose reputation as a meta-resource that allows firms to activate their conventional resources. We conceptualize reputation as... View Details

Keywords: Carmen Nobel

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

reputation as “the everything store” can sometimes work against it, overwhelming consumers with too many options and an impersonal experience. Convening: Indie bookstores are increasingly serving as points for convening, expanding beyond... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

will make more informative adjustments to limit their reputation risk for issuers with a higher likelihood of default—an event that can reveal the quality of assigned ratings. For all issuers, we find that adjustments are more stringent... View Details

Keywords: Dina Gerdeman

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

valuable brands list. The rival 2008 Interbrand ranking of the top 100 global brands included 13 financial services brands. Citi appeared on both lists. Today, with its brand reputation seriously damaged, Citi's stock price is in the... View Details

Keywords: by John Quelch; Banking; Financial Services

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of... View Details

Keywords: by James E. Aisner

August 2008 (Revised July 2009)
Supplement

Gazprom (C): The Ukrainian Crisis and Its Aftermath

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov

The case describes the resolution to the January 2006 gas crisis, precipitated by the decision of Gazprom, the largest natural gas producer in the world, to cut off gas supply to Ukraine because of disagreement on the terms of future trade. The case also narrates the... View Details

Keywords: Trade; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Conflict Management; Reputation; Energy Industry; Russia; Ukraine

Citation

Purchase

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

managers The study’s findings can be applied to customer-supplier contractual relationships in general, says Perez Cavazos, providing a lesson for managers about ways to repair the reputational damage caused by accusations of company... View Details

Keywords: by Kristen Senz; Service; Construction

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

Even if you have a great deal of money, the best entrepreneurs won't care—they'll just want a good partner. And that comes by building a reputation over time: "It's all about performance—it's easy for an entrepreneur to make a few... View Details

Keywords: by Julie Hanna; Financial Services

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

single, typically developed economies. The question is whether the concept of cooperation and individual sacrifice for the common good will work in a global labor market populated by large multinational employers. Organized labor has gained a questionable View Details

Keywords: by James Heskett

29 May 2014
Research & Ideas

Research Symposium 2014

status quo will put their jobs or reputations at risk, even if that fear is unwarranted. "We're all especially hard-wired to be wary in hierarchies," said Amy Edmondson. "Nobody woke up this morning and jumped out of bed because they just... View Details

Keywords: by Carmen Nobel; Accounting; Health

25 Jan 2000
Research & Ideas

Strategic Alliances

apparel and footwear, when City Year requested fifty pairs of boots for its youth service corps program. "In the philanthropic relationship," Austin observes, "each side benefits modestly. The NPO receives funding, goods, or services, while the company enhances its... View Details

Keywords: by Nancy O. Perry

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate client-focused cybersecurity company, and Metasploit was a white-hat hacker community with a reputation that ranged from esoteric to “notorious.” And... View Details

Keywords: Sean Silverthorne

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

open bar happy hours with David Fairhurst, a personal friend he had promoted to oversee human resources, and the two men developed reputations for “flirting with female employees.” HR allegedly didn’t intervene despite knowledge of the... View Details

Keywords: by Avery Forman; Food & Beverage

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

asset seizure by enemy governments. Negotiation Some directly negotiated favorable business arrangements with local governments and decision makers. Perseverance Some adopted the approach of resilience, working to develop legitimacy in the geographic area to build a... View Details

Keywords: by Julia Hanna; Manufacturing

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

reputations on this issue are increasingly on the minds of the branded companies’ own employees—and on job candidates. Kost: I wonder if people think about the human and environmental toll of “fast fashion,” the mass production of trendy... View Details

Keywords: by Danielle Kost; Apparel & Accessories

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

enforce, they are going to frustrate their photographers,” says Mortimer, speaking with Luo at a recent faculty seminar at HBS. “On the other hand, if they go after infringers in the wrong way, they may upset their customer base.” For example, a litigious View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

$22 billion on R&D, while Apple spent a relatively paltry $2.5 billion. And yet, since that launch, Apple has far outperformed Nokia in terms of both its profit margins and its reputation for innovation. So what gives? “This was a... View Details

Keywords: by Carmen Nobel

11 Jul 2011
Research & Ideas

Non-competes Push Talent Away

you're starting a company, you might want to think about non-competes when you talk about where to locate your business," Marx says. "And if you're considering non-competes, think about whether you want to develop a reputation as a... View Details

Keywords: by Carmen Nobel; Technology

16 Jun 2015
First Look

First Look: June 16, 2015

manufacture their goods risk reputational harm if the working conditions in those factories are revealed to be dangerous, illegal, or otherwise problematic. While firms are increasingly relying on private-sector "social... View Details