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  • March 2009 (Revised September 2013)
  • Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
  • October 2001 (Revised November 2001)
  • Case

Blethen Family and the Seattle Times Company (A), The

By: John A. Davis and Cathy Quinn
Frank Blethen, the fourth-generation publisher of The Seattle Times, ponders the challenges facing this family business. This case reviews the long history of this business and family and asks whether family ownership and management are in the interests of both the... View Details
Keywords: History; Management; Business or Company Management; Family Business; Family and Family Relationships; Family Ownership; Problems and Challenges; Journalism and News Industry; Journalism and News Industry
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Davis, John A., and Cathy Quinn. "Blethen Family and the Seattle Times Company (A), The." Harvard Business School Case 802-096, October 2001. (Revised November 2001.)
  • July 2000 (Revised November 2001)
  • Case

Catalyst Medical Solutions

By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Information Technology Industry
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Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)

    Richard S. Tedlow

    Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

    Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • December 2018 (Revised May 2021)
    • Background Note

    Making UK Energy Smarter

    By: John R. Wells and Benjamin Weinstock
    This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas... View Details
    Keywords: Energy Policy; Regulation; Energy Markets; Subsidies; Oligopolistic Competition; Barriers To Entry; Wholesale; Electric Vehicle; Batteries; Energy Storage; Competition Policy; Energy; Policy; Renewable Energy; Governing Rules, Regulations, and Reforms; Vertical Integration; Competition; Market Entry and Exit; Disruption; Energy Industry; United Kingdom
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    Wells, John R., and Benjamin Weinstock. "Making UK Energy Smarter." Harvard Business School Background Note 719-438, December 2018. (Revised May 2021.)
    • September 2000 (Revised February 2001)
    • Case

    CBS MarketWatch

    By: Jeffrey F. Rayport
    Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in... View Details
    Keywords: Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry
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    Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
    • April 2001
    • Supplement

    Acer America: Development of the Aspire

    By: Christopher A. Bartlett
    Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details
    Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States
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    Bartlett, Christopher A. "Acer America: Development of the Aspire." Harvard Business School Video Supplement 301-805, April 2001.
    • 31 Aug 2007
    • Working Paper Summaries

    Exclusivity and Control

    Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation

      Gerald Zaltman

      *Joined Harvard Faculty: 1991
      Prior Faculty Appointments: Northwestern University, 1968-75;
      University of Pittsburgh, 1975-91

      *Doctoral Degree in Sociology Received from: The John Hopkins University;
      MBA Degree Received from: The University of... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • Article

      Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers

      By: Alberto Cavallo
      Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected... View Details
      Keywords: Online Prices; Offline Prices; Multi-channel Retailers; Price; Internet and the Web; Measurement and Metrics; Retail Industry
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      Cavallo, Alberto. "Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers." American Economic Review 107, no. 1 (January 2017): 283–303.
      • August 2018
      • Teaching Note

      Magpie: Developing and Using Buyer Personas

      By: Frank V. Cespedes
      Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
      Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States
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      Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
      • 2020
      • Working Paper

      Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

      By: Alvin J. Silk and Ernst R. Berndt
      The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
      Keywords: Economy; Advertising; Spending; Media
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      Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
      • March 2011 (Revised May 2011)
      • Case

      China Construction America (A): The Road Ahead

      How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details
      Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States
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      Abrami, Regina M., and Weiqi Zhang. "China Construction America (A): The Road Ahead." Harvard Business School Case 911-408, March 2011. (Revised May 2011.)
      • 2006
      • Working Paper

      Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship

      By: William R. Kerr and Ramana Nanda
      We examine entrepreneurship and creative destruction following US banking deregulations using Census Bureau data. US banking reforms brought about exceptional growth in both entrepreneurship and business closures. The vast majority of closures, however, were the new... View Details
      Keywords: Business Exit or Shutdown; Market Entry and Exit; Capital Markets; Entrepreneurship; Outcome or Result; Business Startups; Banks and Banking; Banking Industry; United States
      Citation
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      Kerr, William R., and Ramana Nanda. "Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship." Harvard Business School Working Paper, No. 07-033, December 2006. (Revised July 2007, December 2007, October 2008, December 2008.)
      • May 2009 (Revised July 2011)
      • Case

      Daqi

      By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang
      In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details
      Keywords: Information Publishing; Growth and Development Strategy; Risk Management; Marketing; Business and Government Relations; Expansion; Internet; Information Industry; China
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      Pozen, Robert C., Richard Franklyn Armbrust, and Ziquan Zhang. "Daqi." Harvard Business School Case 309-113, May 2009. (Revised July 2011.)
      • 2018
      • Book

      Varieties of Green Business: Industries, Nations and Time

      By: Geoffrey Jones
      Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides... View Details
      Keywords: Green Business; Sustainability; Business History; Eco-tourism; Organic Wine; Organic Food; Waste Management; Sustainable Finance; Ethics; Finance; History; Entrepreneurship; Accommodations Industry; Agriculture and Agribusiness Industry; Banking Industry; Energy Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Europe; Asia; Latin America; North and Central America; New Zealand
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      Jones, Geoffrey. Varieties of Green Business: Industries, Nations and Time. Northamption, MA: Edward Elgar Publishing, 2018.
      • June 2014
      • Teaching Note

      Steve Carpenter at Cake Financial

      By: Thomas R. Eisenmann
      After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Financial Services Industry
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      Eisenmann, Thomas R. "Steve Carpenter at Cake Financial." Harvard Business School Teaching Note 814-121, June 2014.
      • January 15, 2021
      • Article

      Social Media Companies Should Self-Regulate. Now

      By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
      We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details
      Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media
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      Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
      • November 2013 (Revised August 2015)
      • Case

      Janet Yellen and the Bernanke Fed

      By: Matthew Weinzierl and Katrina Flanagan
      The unelected Federal Reserve Chairman exerts exceptional influence over the U.S., in fact global, economy. As Janet Yellen prepared to take over the position, she would look back on Chairman Bernanke's tenure during the Great Recession. During that time, Bernanke was... View Details
      Keywords: Monetary Policy; Nominal Rigidity And Aggregate Demand/Aggregate Supply; Phillips Curve; Taylor Rule; Central Bank Independence; Central Banking; Money; Policy; Financial Crisis; Power and Influence; Banking Industry; Banking Industry; United States
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      Weinzierl, Matthew, and Katrina Flanagan. "Janet Yellen and the Bernanke Fed." Harvard Business School Case 714-030, November 2013. (Revised August 2015.)
      • June 2018 (Revised July 2023)
      • Case

      John Chambers, Cisco, and China: Upgrading a Golden Shield

      By: Geoffrey Jones and Emily Grandjean
      This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details
      Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China
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      Jones, Geoffrey, and Emily Grandjean. "John Chambers, Cisco, and China: Upgrading a Golden Shield." Harvard Business School Case 318-158, June 2018. (Revised July 2023.)
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