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Marketing - Faculty & Research

future. Recent Publications Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations By: E. Ofek , Michael Haenlein, Eitan Muller and Roman Welden July 2025 | Background Note | Faculty... View Details

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Degrees, Certifications & Alumni Status | About

Administration-International Development from HKS Alumni Status : Yes The mission of the three-year HBS/HKS joint degree programs is to develop leaders, skilled in management and the shaping of innovative View Details

02 Oct 2014
Working Paper Summaries

Bitcoin

Keywords: by Rainer Böhme, Nicolas Christin, Benjamin Edelman & Tyler Moore; Banking

01 May 2007
First Look

First Look: May 1, 2007

countries. Download working paper: http://www.hbs.edu/research/pdf/07-073.pdf Open vs. Integrated Innovation: A Model of Discovery and Confinement Authors:Esteve Almirall and Ramon Casadesus-Masanell Abstract We present a simple formal model to address the question:... View Details

Keywords: Sean Silverthorne

19 Jun 2023
Blog Post

The Road to Impact

When he turned 50, David Offensend (MBA 1977) decided to make a change. He’d had a successful career in finance, but ever since his undergraduate days of studying public and international affairs at Princeton, Offensend planned that, one... View Details

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers, ScoreBig offered the opportunity to buy tickets at... View Details

Keywords: Dina Gerdeman

Research Summary

Learning Organizations

David A. Garvin is studying how companies pursue improvement and change through efforts to stimulate organizational learning. He has found the following activities to be common in learning organizations: intelligence gathering; experimentation; learning from... View Details

September 2022 (Revised August 2023)
Case

Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

By: Shikhar Ghosh and Shweta Bagai

Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details

Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia

20 Jan 2016
News

The Power of Presence at the Podium

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

between competitors in health care markets—whether payers or providers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52843 May 2017 Strategic Organization Firms, Crowds, and Innovation By: Felin, Teppo, Karim R.... View Details

Keywords: Sean Silverthorne

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

Web

Social Progress Index - Institute For Strategy And Competitiveness

HBS ISC Research Areas Research Areas Antitrust & Competition Policy CEO Leadership Environmental Quality Innovation & Innovative Capacity Philanthropy Social Progress Index Social Progress Index Social... View Details

22 Jan 2014
News

Why babus can’t be ignored

02 Feb 2017
News

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

the needs of human beings, not around the needs of the status quo, didn't happen. Consumer-Driven Health Care was another book that I wrote to help change the demand for health care, to get innovation in the insurance industry. That was... View Details

Keywords: by Sean Silverthorne; Health

May 2008 (Revised May 2008)
Case

Symyx Technologies, Inc.

By: H. Kent Bowen, Courtney Purrington and Thomas D. Perry

Symyx is a science-based company spun out of Berkeley. Its unique materials technology has been exploited for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to do high throughput materials... View Details

Keywords: Business Model; Transition; Engineering; Technological Innovation; Resource Allocation; Product Development; Partners and Partnerships; Science-Based Business; Information Infrastructure; Applications and Software

Find at Harvard

February 2018 (Revised August 2018)
Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller

Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details

Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry