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      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (B)

      By: John A. Quelch
      The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
      Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
      • 1983
      • Book

      Advertising and Promotion Management: A Manager's Guide to Theory & Practice

      By: Paul W. Farris and J. A. Quelch
      Citation
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      Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
      • September 1983
      • Article

      A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development

      By: Michael Tushman and R. Katz
      Keywords: Human Resources; Research and Development; Information; Management
      Citation
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      Tushman, Michael, and R. Katz. "A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development." Academy of Management Journal 26, no. 3 (September 1983): 437–459.
      • Article

      Consumer Promotions in Service Marketing

      By: Christopher Lovelock and John A. Quelch
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      Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
      • May–June 1983
      • Article

      It's Time to Make Trade Promotion More Productive

      By: John A. Quelch
      Citation
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      Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
      • January 1983 (Revised July 1985)
      • Case

      Cable News Network

      By: John A. Quelch
      The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
      Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry
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      Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
      • 1983
      • Book

      Cases in Advertising and Promotion Management

      By: John A. Quelch and Paul Farris
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      Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition, Homewood, Ill.: Richard D. Irwin, Inc., 1991. 4th edition, Burr Ridge, Ill.: Richard D. Irwin, Inc., 1994.)
      • 1982
      • Report

      Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective

      By: J. Quelch
      Citation
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      Quelch, J. "Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective." Report, Marketing Science Institute, Cambridge, MA, August 1982.
      • June 1982 (Revised May 1990)
      • Exercise

      Promotion Incentive Allocation Exercise

      By: John A. Quelch
      Citation
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      Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.)
      • September 1981 (Revised August 1987)
      • Case

      CIBA-GEIGY Agricultural Division

      By: Benson P. Shapiro and Roy H. Schoeman
      In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
      Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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      Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
      • July 1981 (Revised June 1987)
      • Case

      Hartmann Luggage Co.: Price Promotion Policy

      By: John A. Quelch
      The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
      Keywords: Price; Product Marketing; Consumer Products Industry
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      Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • January 1980 (Revised August 1985)
      • Case

      Cumberland Metal Industries: Engineered Products Division--1980

      By: Benson P. Shapiro
      Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
      Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
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      Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
      • Article

      Do Supervisors Thrive in Participative Work Systems?

      By: Leonard A. Schlesinger and Richard E. Walton
      This article presents the findings regarding the nature of the difficulties surrounding the supervisory role in participative work systems, a conceptualization of the supervisor/work group interface, and some action implications for the management of organizations.... View Details
      Keywords: Managerial Roles; Organizational Design; Management Practices and Processes; Innovation and Invention
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      Schlesinger, Leonard A., and Richard E. Walton. "Do Supervisors Thrive in Participative Work Systems?" Organizational Dynamics 7, no. 3 (Winter 1979): 24–38.
      • 1978
      • Chapter

      Changing Organizational Constraints: Toward Promoting Equal Opportunity and Treatment for Women in Public Service Systems

      By: R. M. Kanter
      Keywords: Organizational Change and Adaptation; Equality and Inequality; Public Sector; Service Operations; Gender
      Citation
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      Kanter, R. M. "Changing Organizational Constraints: Toward Promoting Equal Opportunity and Treatment for Women in Public Service Systems." In The United Nations and Decision-Making: The Role of Women. Vol. 2, edited by D. Nicol and M. Croke. New York: United Nations Institute for Training and Research (UNITAR), 1978.
      • January 1978 (Revised April 1994)
      • Case

      Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
      Citation
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      Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
      • Research Summary

      Capital Flows and Capital Goods (joint with Eliza Hammel)

      By: Laura Alfaro
      We examine one of the channels through which financial integration can help promote growth. In particular, we study the effects of capital account liberalization on the imports of capital goods. We pay particular attention to the effects of equity market... View Details
      • Research Summary

      Compensatory Transfers in Collective Decision Making

      By: Jerry R. Green
      Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details
      • 2022
      • Government Testimony

      Costa Rica, the Dominican Republic, and Panama: A New Alliance for Promoting Democracy and Prosperity in the Americas

      By: Laura Alfaro
      Citation
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      Alfaro, Laura. "Costa Rica, the Dominican Republic, and Panama: A New Alliance for Promoting Democracy and Prosperity in the Americas." Government Testimony, U.S. House of Representatives, Foreign Affairs Committee, Subcommittee on the Western Hemisphere, Civilian Security, Migration, and International Economic Policy, January 2022.
      • Research Summary

      Creating ‘Smart’ Policy to Promote Entrepreneurship and Innovation

      By: Karen Mills
      Entrepreneurship is a key to unlocking innovation and fostering regional and national economic productivity. Extensive studies demonstrate that small and young firms contribute to innovation and employment growth. But which of the many types of small firms are... View Details
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