Publications

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

empowerment. But for hardware companies also in the tech sector, it is possible that there’s going to be a lot less of that,” Zhang suggests. Climbing the career ladder The trend toward collaboration may make work more enjoyable and View Details

Keywords: by Ben Rand

12 Mar 2019
Blog Post

What I Learned in the Africa Rising Short Intensive Program

the same time others have found significant success and are doubling down on their initial investments. What separates the successes from the failures? What lessons should the next generation of Africa-bound business leaders take note of as they View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States

Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

Keywords: airline; computer; internet; music; transportation

August 2015 (Revised October 2017)
Case

Turnaround at Norsk Gjenvinning (A)

By: George Serafeim

Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details

January 2021 (Revised May 2023)
Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber

Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details

Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry

02 Nov 2020
Blog Post

2+2 Where Are They Now Spotlight: Tyler Teykl (MBA 2017)

the academic mindset to be competitive with the GMAT and my application, and 2) it provided clarity on my career planning for the next 4-5 years. How long was your deferral (2,3, or 4 years)? I chose to defer for three years. The... View Details

June 2017 (Revised May 2018)
Supplement

Hilti Fleet Management Video Supplements

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

04 Dec 2012
First Look

First Look: December 4

Business Review 90, no. 12 (December 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/12/the-microwork-solution/ar/1 Are There Too Many Safe Securities? Securitization and the Incentives for Information View Details

Keywords: Carmen Nobel

September 1983 (Revised October 1984)
Case

Syntex Laboratories (A)

A consulting project involving a mathematical model of the sales force indicates that Syntex Labs should nearly double the size of their sales force and drastically alter their allocation of sales effort to the product line and physician specialties. The questions are... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry

13 Jul 2009
Research & Ideas

Diagnosing the Public Health Care Alternative

think the chances of a government plan supplanting private options are slim," he writes. But the existence of both public and private insurance plans might provide enough competition to improve overall value... View Details

Keywords: by Staff; Health

18 Feb 2009
First Look

First Look: February 18, 2009

volume. The distinguishing operational characteristic of by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary View Details

Keywords: Martha Lagace

20 Jan 2010
First Look

First Look: Jan. 20

benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details

Keywords: Martha Lagace

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

initiative presents a credible opportunity to advance toward a desired goal. The plan is thoughtful and intentional, offering a significant reward if successful. “If I’m at risk of failure and it’s pointless, why do it?” she says. “You’re... View Details

Keywords: by Michael Blanding

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

03 Jan 2007
First Look

First Look: January 3, 2007

Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the... View Details

Keywords: Sean Silverthorne

February 2005
Case

L. Londell McMillan (A)

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a... View Details

Keywords: Contracts; Music Entertainment; Product Marketing; Music Industry