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Show Results For
- All HBS Web
(1,321)
- People (2)
- News (340)
- Research (780)
- Events (3)
- Multimedia (6)
- Faculty Publications (314)
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- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
explained, but for the flagship line of Nescafé coffee, even with its some 100 different blends worldwide, the company's strategy is to make sure that "the perception of that product is always the... View Details
Keywords: by James E. Aisner
- 05 Jul 2016
- First Look
July 5, 2016
business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company design. These notes also draw... View Details
Keywords: Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less checkout line. You already have the... View Details
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
done? Anything? Or is the problem so endemic to organizations that it is overshadowed by other issues that we are more capable of addressing? At Toyota, we have long admired Jidoka, Principle 5 of the 14 that comprise The Toyota Way, that any employee can stop the... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
something that hadn't been done in 81 years—make an illegal drug legal. “They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers” Of course, the question remains: How will state... View Details
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
Nordisk. At United Technologies, whose products include Carrier air conditioners, Otis elevators, and Pratt & Whitney aircraft engines, a recent integrated report focused on such nonfinancial metrics as lower fuel consumption and... View Details
Keywords: by Staff
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
And many are jumping in without doing their homework to determine the distinct financial needs of consumers in the countries they are targeting. “Successful operators deal with the unique circumstances of countries to provide a product... View Details
- 29 Sep 2015
- First Look
September 29, 2015
construct firm-level measures of the upstreamness of integrated and non-integrated inputs by combining information on the production activities of firms operating in more than 100 countries with Input-Output tables. In View Details
Keywords: Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying and building technological and market capabilities? Does it matter to whom the firm supplies? Is involvement in View Details
Keywords: Anna Secino
- 22 Dec 2009
- First Look
First Look: Dec. 22
take advantage of factor cost differences. Instead, multinationals tend to own the stages of production proximate to their final production, giving rise to a class of high-skill, intra-industry vertical FDI. Measuring and Managing... View Details
Keywords: Martha Lagace
- 19 Sep 2024
- Research & Ideas
Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work
asynchronous communication. The loss of real-time chatter didn’t impact the daily schedules of machine operators and other workers handling noncollaborative tasks. They used email and other asynchronous tools to keep the lines of... View Details
Keywords: by Michael Blanding
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely markdowns on what is left over. Execute well, especially at the stores. Attend to data inaccuracy... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various profiles are buying so that it... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 million in 2017 and a desire to grow, a2MC formed a strategic relationship with Fonterra, the world's sixth largest dairy company, in February... View Details
Keywords: Dina Gerdeman
- 14 Dec 2010
- First Look
First Look: Dec. 14
conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study digital cameras introduced from 1991 to 2006 by firms from three... View Details
Keywords: Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
on the individual level, or on tracing a line from the macro to the micro level, Higgins is taking a separate yet complementary path for exploration: examining large-scale organizational dynamics from the direction of individuals'... View Details
Keywords: by Martha Lagace & Mallory Stark
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
response to the WWII experience. We show that internment aggravated existing staffing challenges, impacted the perception of racial lines of distinctions, and recast the category “European business.” While internment was perceived and... View Details
Keywords: Sean Silverthorne
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
had described the souk — a marketplace where you can buy products ranging from fresh food and spices to handicrafts and even gold — as a "must-see." Our plan for the afternoon was clear: Greg and I wanted to have an enjoyable... View Details
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with Yash Raj Studios, one of... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
assets, including customer relationships; innovative products and services; high-quality and responsive operating processes; skills and knowledge of the workforce; the information technology that supports the workforce and links the firm... View Details
Keywords: by Robert S. Kaplan & David P. Norton