Publications

1984
Chapter

International Trade: The Product Life Cycle Approach

By: L. T. Wells Jr.

Keywords: Product; Trade

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management

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September 1991 (Revised January 1998)
Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss

One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details

Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills

Educators

Web

From Concept to Product | Baker Library

From Concept to Product Left: Patent 3,142,567, July 28, 1964. Polaroid Corporation Legal and Patent Records, b. II.165, f. 12. Right: Patent 2,435,720, Feb. 10, 1948. Polaroid Corporation Records Related to Meroë Morse, b. VII.10, f. 24.... View Details

Article

Finding the Right Job for your Product

By: Clayton M. Christensen, Scott D. Anthony, Gerald N. Berstell and Denise Nitterhouse

Keywords: Jobs and Positions; Product

1987
Chapter

How Cost Accounting Systematically Distorts Product Costs

By: Robert S. Kaplan and Robin Cooper

Keywords: Cost Accounting; Product

2010
Simulation

Finance Simulation: Capital Budgeting: Product No. 3357.

By: Timothy A. Luehrman

In this single-player simulation, students act as members of the Capital Committee of New Heritage Doll Company, tasked with selecting and allocating capital across the company's three divisions. Students evaluate a diverse set of competing investment proposals and... View Details

Keywords: Resource Allocation; Investment; Projects; Capital Budgeting; Corporate Finance

summer 1992
Article

Production and Operations Management's New 'Requisite Variety'

By: Robert H. Hayes

Keywords: Operations; Management

October 1973 (Revised February 1974)
Supplement

AB Volvo: Lundby Truck Production Plant (B)

March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

August 1994
Case

Mitsubishi Kasei Corporation: Product Line Cost System

By: Robin Cooper and Robert S. Kaplan

Keywords: Electronics Industry

October 2004 (Revised September 2005)
Supplement

Sonoco Products Company (B): The Hybrid Model

By: David A. Thomas, Boris Groysberg and Cate Reavis

Supplements the (A) case. View Details

Keywords: Business Model; Non-Renewable Energy; Energy Industry

November 1999 (Revised July 2000)
Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details

Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China

Educators

May 1993
Teaching Note

Product Development Organization and Capability, Module Overview

By: Marco Iansiti