Publications

December 1992
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #3

Describes the position of Utility #3 in negotiating Group B with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation; Pollutants; Corporate Social Responsibility and Impact; Governance Compliance; Utilities Industry

December 1992
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #3

Describes the position of Utility #3 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation; Pollutants; Corporate Social Responsibility and Impact; Governance Compliance; Utilities Industry

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

December 1992 (Revised November 1993)
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group C, Utility #3

Describes the position of Utility #3 in negotiating Group C with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation Participants; Negotiation Process; Pollutants; Laws and Statutes; Governing Rules, Regulations, and Reforms; Governance Compliance; Utilities Industry; United States

December 1992
Exercise

Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #2

Describes the position of Utility #2 in negotiating Group B with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment. View Details

Keywords: Negotiation; Pollutants; Corporate Social Responsibility and Impact; Governance Compliance; Utilities Industry

August 1997 (Revised March 1999)
Case

VeriFone (1997)

By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard

VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details

Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry

09 Jul 2021
News

West Virginia is Trading Trump for Tech Workers

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position... View Details

Keywords: by Martha Lagace

22 Apr 2002
Research & Ideas

Work, Family, Private Life: Why Not All Three?

of Positive Dynamics, as well as an adjunct professor at Fordham University's Graduate School of Business, said he made a deliberate decision to spend more time with his family and less time on the road. It was not an easy choice, he... View Details

Keywords: by Martha Lagace

February 2011
Article

Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak

Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details

Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking

Read Now

January 2006 (Revised March 2007)
Background Note

Introduction to Global Strategy

By: Jordan I. Siegel

Examines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. View Details

Keywords: Cross-border Business; Globalized Firms and Management; Competitive Strategy; Global Strategy; Cross-Cultural and Cross-Border Issues

11 Jun 2012
News

On a mission to transform global leaders

November 2002
Case

Siemens ShareNet: Building a Knowledge Network

By: Alan D. MacCormack, Sven Volpel and Kerry Herman

Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details

Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales

2012
Chapter

Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem

By: Tomislav Rimac, Johanna Mair and Julie Battilana

How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details

Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations

October 2018
Article

Competing with Complementors: An Empirical Look at Amazon.com

By: Feng Zhu and Qihong Liu

Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details

Keywords: Amazon; Complementors; Co-opetition; Entry; Platform-based Markets; Competition; Digital Platforms; Competitive Strategy

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March 2000 (Revised August 2000)
Background Note

Transition to General Management Website

By: David A. Garvin and Jeffrey Berger

Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager. View Details

Keywords: Transition; Business or Company Management; Managerial Roles; Outcome or Result; Problems and Challenges

February 1996 (Revised August 1998)
Exercise

Process Flow Design Exercise (C)

By: Janice H. Hammond

Provides detailed instructions for auditors to help them prepare for the factory demonstration day. Each audit position is described and a time line outlining responsibilities for the four phases of the simulation is provided. View Details

Keywords: Business Processes