Place Brand - Publications - Faculty & Research

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details

Keywords: Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

managed properly it is the culmination of a development process that takes place over a number of years, led by the CEO working with the board of directors. In the ideal situation several candidates will have been developed, each of whom... View Details

Keywords: Sean Silverthorne

12 Dec 2018
News

Lesson Plan

the ultimate result being a $40 million deficit. The district had already been placed on financial watch, with the very real possibility of a state takeover looming. Cognetti had been reading about the school district’s woes in the local... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira Abstract— Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing... View Details