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Show Results For
- All HBS Web
(839)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (99)
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s... View Details
- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other educational content. The... View Details
- Profile
Adam Kanner
huge current area of focus for us. All our marketing is on the consumer side. Our metrics are volume, customer acquisition and repurchase rate. How do we offer a consumer experience and create a brand that breaks through? It is the... View Details
- Web
5.1 Information Technology | MBA
Resources to violate copyright laws. A student may be held responsible for misuse that occurs by allowing a third party access to their computer, account, or network connection. Key Policies & Guidelines Authorized Use A student is View Details
- 01 Dec 2009
- News
Alumni Books
Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams by Brenda Bence (MBA ’91) (Global Insight Communications) Strategic... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- Web
Leading a Family Business - Course Catalog
Benetton/Edizione Carvajal S.A COFRA/C&A J.M. Huber Market Basket Milo’s Tea Pentland Brands White Castle The core text for the course will be Harvard Business Review’s Family Business Handbook , written by Josh Baron and Rob Lachenauer.... View Details
- 01 Jun 2018
- News
Floor It
The sci-fi future for cancer treatment has become a reality, with breakthrough therapies that can use a cancer patient’s genetic information to create personalized treatments or employ the body’s immune response to treat disease. But for... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
checkout counter. Similarly, IBM developed a video camera that could recognize a retailer's best customers as they walked into the store so that salespeople could offer outstanding personalized service. Unfortunately, shoppers felt it was... View Details
- 13 May 2014
- First Look
First Look: May 13
within an organization to be effective leaders and to accomplish their personal goals. Executives are urged to examine their lives to discover major themes, interests, and values, using that examination to create a short statement of... View Details
Keywords: Sean Silverthorne
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details
Keywords: by Avery Forman
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
associated with findings based on research in need of standards and more fully-developed methods. Joseph Mello points out that "these studies will produce results along two lines. First, there will be conclusions that can impact the 'tools' or processes a View Details
Keywords: by Jim Heskett
- 26 Jul 2011
- First Look
First Look: July 26
different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details
Keywords: Sean Silverthorne
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Andela fits in squarely with my personal vision for myself and the world. When I go back and look at my HBS essay, it's very interesting because I wrote exactly this in there. I said, "When I graduate I'm going to go back to Africa and... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world, many farmers grow crops for local... View Details
Keywords: Martha Lagace
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details
Keywords: by Martha Lagace
- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
make more sense for a workforce that is older with fewer obligations (childcare, etc.) outside the office? Does it recognize the social needs of many (not all) humans to relate in person to those with whom we are working? We can ask how... View Details
Keywords: by James Heskett
- 01 Jun 2022
- News
Ink: Start Small, Rise Above
probably different from what either of us would have done on our own. We all learned this in negotiation class at HBS: If one person is gaining, it doesn’t necessarily mean the other person is losing.... View Details
Keywords: Jen McFarland Flint