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Show Results For
- All HBS Web
(1,135)
- People (2)
- News (143)
- Research (892)
- Events (4)
- Multimedia (15)
- Faculty Publications (537)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the... View Details
Keywords: by Martha Lagace
- Web
Power and Influence for Positive Impact | HBS Online
perceptions and impede your or others’ ability to earn people’s trust Identify which influence styles will most benefit specific situations Complete the Influence Style Exercise to identify which influence styles and behaviors you use... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
expectations are met tend to dwell less on price.— Benson P. Shapiro Focus only on the market segments, defined by customer set or purchase situation, to which you can bring superior perceived value. It is important to understand that both the View Details
Keywords: by Benson P. Shapiro
- 01 Mar 2014
- News
Generation Next
says by phone in New Delhi, home to the venture's headquarters. "And I get the opportunity to be an entrepreneur." Next-generation leaders, more so than their progenitors, must overcome a public perception of nepotism. When Rohan Murthy,... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
of transition look like, and what can we learn from it? And how will it affect the career paths of individual venture capitalists?" Analyzing this process has put Wasserman hot on the trail of many more areas of inquiry that promise to expand the general View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
exposure by hiring professional photographers to take photos similar to what a person would see for hotel listings. This decision was not only a differentiating factor from Craigslist-type postings or newspaper advertisements; it also increased the renters’ View Details
Keywords: by Martha Lagace
- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
- Research Summary
Overview
My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
- 26 Sep 2005
- Research & Ideas
What Perceived Power Brings to Negotiations
negotiation or, say, your relative position in an organization, but rather a perception of the parties in the negotiation as to how much power you have in that setting. And the second component is that it's relative. While I might feel... View Details
Keywords: by Mallory Stark
- Person Page
Course Development
By: Debora L. Spar
Managing International Trade and Investment
Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
and a totally different personality in his/her private environment." Yedendra Chouksey pointed out that "what is beyond doubt is that the job and the job holder are interdependent the job provides the opening for power but the canvas of operations is... View Details
Keywords: by James Heskett
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
people’s decisions, our false perceptions can also distort our opinions about others in general. In this case, the more important Clinton voters thought immigration policy was to Trump voters, the more negatively they viewed Trump voters... View Details
Keywords: by Dina Gerdeman
- 1994
- Chapter
Guiding Visions
Keywords: Perception
Leonard-Barton, D. A. "Guiding Visions." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994.
- 1991
- Chapter
To See Ourselves as Others See Us: The Rewards of Classroom Observation
By: J. E. Austin, A. Sweet and C. Overholt
Austin, J. E., A. Sweet, and C. Overholt. "To See Ourselves as Others See Us: The Rewards of Classroom Observation." In Education for Judgment: The Artistry of Discussion Leadership, edited by C. R. Christensen, David A. Garvin, and A. Sweet. Boston: Harvard Business School Press, 1991.
- September 1979
- Article
Impacts of Perceived Environmental Variability of Patterns of Work-Related Communication
By: Michael Tushman
Tushman, Michael. "Impacts of Perceived Environmental Variability of Patterns of Work-Related Communication." Academy of Management Journal 22, no. 3 (September 1979): 482–500.
- January 1992
- Article
Fighting the Wimp Image: Why Calls for Negotiation Often Fall on Deaf Ears
By: M. A. Wheeler
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
including their creativity as a central aspect of performance. NB: What did you find? Amabile: There are three main points in the big picture. One, people have incredibly rich, intense, daily inner work lives; emotions, motivations, and View Details
Keywords: Re: Teresa M. Amabile
- July 2004
- Article
Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance
By: Benoit Monin, Michael I. Norton, Joel Cooper and Michael A. Hogg
Keywords: Perception
Monin, Benoit, Michael I. Norton, Joel Cooper, and Michael A. Hogg. "Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance." Group Processes & Intergroup Relations 7, no. 3 (July 2004): 207–220.
- 19 Sep 2019
- News
Predicting Human Behaviors
Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology... View Details
Keywords: April White
- July 2020
- Article
Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity
By: J. Schroeder, M. Rosenblum and F. Gino
When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who... View Details
Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.