Peer Production Collectives - Publications - Faculty & Research

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The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

customers, and with richer data, companies could learn even more. For example, companies that use cookies to collect browsing data could incorporate the type of device and search engine a person used to shop online, or the number of View Details

Keywords: by Kristen Senz; Retail; Service

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details

Keywords: by Martha Lagace; Consumer Products

Blog

Eight Steps to Board Success for Female Executives

people within the firm. Step 4: Find a Network to Support Your Board Journey Tap into your network to identify peers who can give you objective, honest input regarding your aspirations, your materials, and your personal elevator pitch.... View Details

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

New Jersey. What was your pre-MBA industry and role? I explored several different roles prior to attending HBS. My post-MIT career began at Microsoft, where I spent several years as a Product Manager working on Artificial Intelligence,... View Details

Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

20 Aug 2013
First Look

First Look: August 20

compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all segments; (2) overachievement... View Details

Keywords: Anna Secino

19 Apr 2004
Research & Ideas

Birth of the American Salesman

different tasks: explaining and servicing products, collecting information, and pressuring people to make purchases by overcoming resistance. Salesmen learned to answer specific questions about a product and... View Details

Keywords: by Laura Linard

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Collaborating with a friend, Nouf, Fatima launched Jonnah, a nonprofit that would help women with sewing skills get the materials, space, and services necessary to run a garment business. By August 2018, they had successfully launched their first View Details

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

advanced analytics that incorporate artificial intelligence (AI). “Chung has seen companies dramatically improve productivity after adopting advanced analytics to guide compensation.” In an ideal world, a company would use trial and error... View Details

Keywords: by Michael Blanding

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

perspective of collaboration. But this becomes a delicate balance between anti-competitive legal territory and the benefits of the collective development of standards and crystallization of emerging demand signals, all paving the way for... View Details

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Concepts Develop a robust set of vital and forward-looking business skills to grow as a leader Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program Practice effective teamwork and... View Details

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “By making it possible for the photographer to observe his work and his subject matter simultaneously, and by removing... View Details

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

book Corporate Explorer: How Corporations Beat Startups at the Innovation Game. In fact, venture-minded managers in big corporations often have the tools and infrastructure to become more successful than their peers at startups, say... View Details

Keywords: by Lane Lambert

22 Feb 2018
Book

The New History of American Capitalism

reach other actors in the political economy, including shoppers, businesspeople, financiers, and traders. Thus Liz Cohen, in her Consumer’s Republic, looks at the ways consumers helped construct a new kind of political economy—through both individual preferences and... View Details

Keywords: Manufacturing

Web

Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation

Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “Industry at its best,” Edwin H. Land believed, “is the intersection of science and art.” 1 A scientist and inventor,... View Details

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

setting, the team collected data from the Canadian television show Dragons’ Den, where 177 entrepreneurs pitched their business ideas and products to a panel of five investors, called dragons, to solicit... View Details

Keywords: by Dina Gerdeman

Web

Social Enterprise - Faculty & Research

improvement in occupational health and safety. This tradeoff is more pronounced in factories with unions and high-powered productivity incentives, suggesting internal governance structures shape how suppliers respond to social movement... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

burgeoning area for marketers, and one they’d be well served to understand better. When influencers get popular enough, companies often pay them to promote products to their followers, a relationship they are typically required to... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

Tsao, both of whom held senior positions in the US Department of Justice’s criminal division and now are Harvard Law School lecturers. It explores the topics through cases such as Wells Fargo’s creation of thousands of fake accounts, and the bribes that Walmart and... View Details