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  • Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

  • January 2025
  • Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping... View Details
Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Consumer Products Industry; China
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  • 28 Aug 2023
  • Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

writing in the MIT Sloan Management Review suggest that productivity and workforce engagement are maximized at four meeting-free days. But if some meetings are necessary, one View Details
Keywords: by Kristen Senz
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

company. It wasn't just direct sales of these two products that benefited from the scarcity illusion, however: The heavy crowds drove sales of related products in Apple stores and bookstores during a... View Details
Keywords: by John Quelch; Consumer Products; Consumer Products
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

Business Review 84, no. 12 (December 2006) Abstract Countries, organizations, and individuals around the globe spend aggressively to solve social problems, but these efforts often fail to deliver. Misdirected investment is the primary... View Details
Keywords: Martha Lagace
  • 2016
  • Book

Innovation Policy and the Economy, Volume 17

By: Shane Greenstein, Josh Lerner and Scott Stern
The seventeenth volume of the National Bureau of Economic Research’s Innovation Policy and the Economy provides an accessible forum for bringing the work of leading academic researchers to an audience of policymakers and those interested in the interaction... View Details
Keywords: Innovation and Invention; Technological Innovation; Governance; Policy; Economy
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  • 14 Oct 2009
  • First Look

First Look: October 14

variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact that states cannot produce any commodity they want) and a commodity boom that had asymmetric effects among states. These two... View Details
Keywords: Martha Lagace
  • March 2021 (Revised February 2025)
  • Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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  • 21 Jan 2014
  • First Look

First Look: January 21

intermittent preventive treatment for pregnant women, indoor residual spraying, rapid diagnostic tests, and artemisinin-based combination therapy. We discuss the timing and regional coverage of the program and critically review the... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2013
  • First Look

First Look: September 3

  Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details
Keywords: Sean Silverthorne
  • Research Summary

Reverse Innovation

VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

  • November 2014
  • Teaching Note

Marketing Marijuana in Colorado

By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America
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  • June 2014
  • Teaching Note

Google Glass

By: Thomas Eisenmann
In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
Keywords: Partners and Partnerships; Corporate Entrepreneurship; Distribution Channels; Technology Adoption; Product Marketing; Computer Industry; Apparel and Accessories Industry; United States
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  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

forthcoming Review of Accounting Studies The Effect of Enforcement Transparency: Evidence from SEC Comment-Letter Reviews By: Duro, Miguel, Jonas Heese, and Gaizka Ormazabal Abstract—This paper studies the... View Details
Keywords: Dina Gerdeman
  • 05 Nov 2013
  • First Look

First Look: November 5

of the developed West compared to the rest of the world, which is only now partially closing. Publisher's link: http://www.amazon.com/Entrepreneurship-Multinationals-Global-Business-Making/dp/1781951942 August 2013 The European Financial View Details
Keywords: Sean Silverthorne
  • December 2018
  • Article

Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress

By: Allison L. Williams, Acacia C. Parks, Grace Cormier, Julia Stafford and A.V. Whillans
Depression and anxiety are costly for both employees and employers, in terms of direct medical costs as well as costs stemming from lost productive time and missed days at work. Resilience training has been shown to improve workplace functioning for employees, which... View Details
Keywords: Depression; Anxiety; Engagement; Resilience; Presenteeism; Employee Engagement; Mental Health; Employees; Emotions; Health; Internet and the Web; Performance Productivity
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  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
Keywords: Martha Lagace
  • 2015
  • Comment

In the Shadow of the Crowd: A Comment on 'Valve's Way'

By: Carliss Y. Baldwin
There are many ways to exercise authority. Perrow (1986), in his review of March and Simon's Organizations (1958), offers a threefold classification of the ways authority can be exercised in organizations: (1) direct, "fully obtrusive" controls such as giving orders... View Details
Keywords: New Forms Of Organizing; Organizational Forms; Non-hierarchical Organizations; Self-organizing Teams; Boss-less Organizations; Organizational Design; United States
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  • 2009
  • Chapter

Self-regulatory Institutions for Solving Environmental Problems: Perspectives and Contributions from the Management Literature

By: Andrew A. King and Michael W. Toffel
Scholars of management have long considered how institutions can help resolve market imperfections and thereby improve human welfare. Most previous research has emphasized the use of for-profit firms. Such institutions cannot effectively address many environmental... View Details
Keywords: For-Profit Firms; Investment; Governing Rules, Regulations, and Reforms; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Advantage
Related
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return... View Details
Keywords: by Carmen Nobel; Health

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