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Show Results For
- All HBS Web
(1,968)
- People (3)
- News (387)
- Research (1,184)
- Events (18)
- Multimedia (6)
- Faculty Publications (459)
- Program
General Management Program
Executives in roles that cover the scope of general manager, deputy general manager, senior vice president, or vice president Leaders in Virtual Learning This program features sessions in the HBS Live Online Classroom. Just as HBS... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 06 Oct 2015
- First Look
October 6, 2015
technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
are allocated to respond. The dilemma: Create a response that is neither overreaction (threat) nor insufficient (opportunity). In this excerpt from their Harvard Business Review article, Harvard Business School professors Clark Gilbert... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 02 Aug 2011
- Working Paper Summaries
To Groupon or Not to Groupon: The Profitability of Deep Discounts
- 19 Oct 2010
- First Look
First Look: October 19, 2010
causes greater happiness. In this chapter, we have two primary aims. First, we review the evidence linking charitable behavior and happiness. We present research from a variety of samples (adults, children, and primates) and methods... View Details
Keywords: Sean Silverthorne
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
- 30 Jan 2018
- First Look
January 30, 2018
2017 Annual Review of Economics Agricultural Insurance and Economic Development By: Cole, Shawn A., and Wentao Xiong Abstract—This article provides a review of recent research on agricultural insurance (AI)... View Details
Keywords: Sean Silverthorne
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- Career Coach
Claire DSilva
Checkout.com in Strategy & Product. Claire particularly enjoys helping students evaluate potential career paths, identify & engage with interesting new start-ups, develop networking strategies for larger companies, and crack the interview process for strategy... View Details
- January–February 2019
- Article
Why Some Platforms Thrive and Others Don't
By: Feng Zhu and Marco Iansiti
In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
Zhu, Feng, and Marco Iansiti. "Why Some Platforms Thrive and Others Don't." Harvard Business Review 97, no. 1 (January–February 2019): 118–125.
- Research Summary
Overview
My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Tourism Industry; Africa; Latin America; Europe
- 15 Mar 2016
- First Look
March 15, 2016
forthcoming Boston: Harvard Business Review Press The Three Box Solution: A Strategy for Leading Innovation By: Govindarajan, Vijay Abstract—How to Innovate and Execute. Leaders already know that innovation calls for a different set of... View Details
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health care: (1) View Details
Anthony Mayo
Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details
- Program
Competing in the Age of AI—Virtual
and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision. Fee, Payment, and Cancellations The program fee covers tuition, e-books, and online... View Details
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics View Details