Publications

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

01 Oct 1997
News

Meeting the Challenges of Third-World Development

to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing, View Details

2007
Working Paper

What Have We Learned From Market Design?

By: Alvin E. Roth

This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details

Keywords: Market Design; Market Participation; Market Transactions; Risk and Uncertainty; Safety

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19 Jan 2011
Research & Ideas

Activist Board Members Increase Firm’s Market Value

conduct an impromptu experiment. They hypothesized that the market reaction to the SEC announcement could help determine whether increasing shareholder power would be considered good or bad in the eyes of the stock market. They detail... View Details

Keywords: by Carmen Nobel

September 2018
Article

Asset Price Dynamics in Partially Segmented Markets

By: Robin Greenwood, Samuel G. Hanson and Gordon Y. Liao

We develop a model in which capital moves quickly within an asset class but slowly between asset classes. While most investors specialize in a single asset class, a handful of generalists can gradually reallocate capital across markets. Upon the arrival... View Details

Keywords: System Shocks; Asset Pricing

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January 2003 (Revised March 2009)
Case

The State of Connecticut: Strategy for Economic Development

By: Michael E. Porter and Kaia Miller

Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details

Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut

September 2020 (Revised December 2021)
Case

Building India's 2.0: PayNearby

By: Lauren Cohen and Spencer C. N. Hagist

Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details

Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India

01 Jan 2009
Conference Presentation

Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Keywords: Value; Markets; Arts; Change