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  • All HBS Web  (10,226)
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  • All HBS Web  (10,226)
    • People  (56)
    • News  (2,644)
    • Research  (5,668)
    • Events  (34)
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  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • March 2019
  • Teaching Note

Zespri Grows

By: David E. Bell and John Masko
Teaching Note for HBS No. 519-047. View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; New Zealand
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Bell, David E., and John Masko. "Zespri Grows." Harvard Business School Teaching Note 519-069, March 2019.
  • 22 Jan 2008
  • Research & Ideas

New Challenges in Leading Professional Services

"bifurcated" model? A: The new model (Editor's note: see book excerpt below) was developed by getting under the skin of these organizations and observing, collecting, and then responding with what... View Details
Keywords: by Sean Silverthorne; Consulting; Accounting; Legal Services
  • Web

Developing Instructor Style - Christensen Center for Teaching & Learning

expense. Instructors can draw on verbal and non-verbal signals, such as facial expression, gesture, posture, and movement, in order to convey two basic messages to students: "You are in good hands" and "Now, it's up to you." Instructors View Details
  • 25 Jan 2018
  • News

A Whole New Game

After leading a group of investors to purchase the Sacramento Kings in 2013, Vivek Ranadivé (MBA 1983) partnered with local government in California’s capital to open a new arena and 1-million-square-foot mixed-use View Details
  • 01 Jun 2009
  • News

The New “In” Crowd

graduates develop new social ventures. The sum here is greater than the individual parts. Behind the numbers of conference attendees and fellowship recipients is a shift in attitude and understanding. Social... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • November 2017
  • Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details
Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark
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Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
  • 01 Aug 2004
  • Conference Presentation

Achieving Flexibility in NPD: New Processes and New Ways of Organizing

By: Alan MacCormack
Keywords: Product Development; Organizational Change and Adaptation; Management Practices and Processes
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MacCormack, Alan. "Achieving Flexibility in NPD: New Processes and New Ways of Organizing." In Better, Faster Innovation: Leading the Flexible Organization Conference. Paper presented at the Better, Faster Innovation : Leading the Flexible Enterprise, Boston, August 01, 2004.
  • 2017
  • Working Paper

Business and Sustainability: New Business History Perspectives

By: Ann-Kristin Bergquist
This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details
Keywords: Environmental Sustainability; Business History; Perspective
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Bergquist, Ann-Kristin. "Business and Sustainability: New Business History Perspectives." Harvard Business School Working Paper, No. 18-034, October 2017. (Revised November 2017.)
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure... View Details
Keywords: Carmen Nobel
  • February 2003 (Revised April 2004)
  • Case

Pharmaceutical Industry, The: Challenges in the New Century

By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry
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Bradley, Stephen P., and James Weber. "Pharmaceutical Industry, The: Challenges in the New Century." Harvard Business School Case 703-489, February 2003. (Revised April 2004.)
  • October 2009
  • Article

Managing Risk in the New World

By: Robert S. Kaplan, Anette Mikes, Robert Simons, Peter Tufano and Michael Hofmann Jr.
Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
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Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
  • 04 Aug 2020
  • News

Glossier Built a Cult Brand and a Digital Community, but What’s Next?

  • 01 Jun 2004
  • News

New MBA Leadership Course

design-team member and course head Lynn S. Paine, one of ten HBS faculty members who taught LCA this year. Paine explains that after a lengthy review of the first-year offerings on managers’ responsibilities that began in 2001, the faculty voted to View Details
Keywords: HBS; LCA; Colleges, Universities, and Professional Schools; Educational Services
  • 04 Aug 2020
  • Blog Post

HBS Career & Professional Development Responds to COVID-19

Kristen Fitzpatrick (HBS '03) is the Managing Director of HBS Career and Professional Development (CPD). In this role, she also coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is... View Details
  • Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
  • January 2015 (Revised July 2019)
  • Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

this case: https://cb.hbsp.harvard.edu/cbmp/product/717497-PDF-ENG Harvard Business School Case 717-498 Imprimis (D) This case is a supplement to Imprimis (A, B, & C). It describes Imprimis’s 2015 decision to develop a $1 per pill... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2017
  • News

Case Study: Something New

Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
  • 01 Oct 1998
  • News

New Leadership for External Relations

James C. Schroeder has recently been appointed the new executive director of External Relations at HBS. Schroeder, who comes to the School from the University of Illinois at Urbana-Champaign, will head HBS alumni relations and View Details
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