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Show Results For
- All HBS Web
(10,226)
- People (56)
- News (2,644)
- Research (5,668)
- Events (34)
- Multimedia (73)
- Faculty Publications (3,534)
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- March 2019
- Teaching Note
Zespri Grows
By: David E. Bell and John Masko
Teaching Note for HBS No. 519-047. View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; New Zealand
- 22 Jan 2008
- Research & Ideas
New Challenges in Leading Professional Services
"bifurcated" model? A: The new model (Editor's note: see book excerpt below) was developed by getting under the skin of these organizations and observing, collecting, and then responding with what... View Details
- Web
Developing Instructor Style - Christensen Center for Teaching & Learning
expense. Instructors can draw on verbal and non-verbal signals, such as facial expression, gesture, posture, and movement, in order to convey two basic messages to students: "You are in good hands" and "Now, it's up to you." Instructors View Details
- 25 Jan 2018
- News
A Whole New Game
After leading a group of investors to purchase the Sacramento Kings in 2013, Vivek Ranadivé (MBA 1983) partnered with local government in California’s capital to open a new arena and 1-million-square-foot mixed-use View Details
- 01 Jun 2009
- News
The New “In” Crowd
graduates develop new social ventures. The sum here is greater than the individual parts. Behind the numbers of conference attendees and fellowship recipients is a shift in attitude and understanding. Social... View Details
- November 2017
- Case
Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals
By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details
Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark
Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
- 01 Aug 2004
- Conference Presentation
Achieving Flexibility in NPD: New Processes and New Ways of Organizing
By: Alan MacCormack
- 2017
- Working Paper
Business and Sustainability: New Business History Perspectives
By: Ann-Kristin Bergquist
This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details
Bergquist, Ann-Kristin. "Business and Sustainability: New Business History Perspectives." Harvard Business School Working Paper, No. 18-034, October 2017. (Revised November 2017.)
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure... View Details
Keywords: Carmen Nobel
- February 2003 (Revised April 2004)
- Case
Pharmaceutical Industry, The: Challenges in the New Century
By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry
Bradley, Stephen P., and James Weber. "Pharmaceutical Industry, The: Challenges in the New Century." Harvard Business School Case 703-489, February 2003. (Revised April 2004.)
- October 2009
- Article
Managing Risk in the New World
Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
- 01 Jun 2004
- News
New MBA Leadership Course
design-team member and course head Lynn S. Paine, one of ten HBS faculty members who taught LCA this year. Paine explains that after a lengthy review of the first-year offerings on managers’ responsibilities that began in 2001, the faculty voted to View Details
- 04 Aug 2020
- Blog Post
HBS Career & Professional Development Responds to COVID-19
Kristen Fitzpatrick (HBS '03) is the Managing Director of HBS Career and Professional Development (CPD). In this role, she also coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is... View Details
- Research Summary
Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations
It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
this case: https://cb.hbsp.harvard.edu/cbmp/product/717497-PDF-ENG Harvard Business School Case 717-498 Imprimis (D) This case is a supplement to Imprimis (A, B, & C). It describes Imprimis’s 2015 decision to develop a $1 per pill... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 01 Oct 1998
- News
New Leadership for External Relations
James C. Schroeder has recently been appointed the new executive director of External Relations at HBS. Schroeder, who comes to the School from the University of Illinois at Urbana-Champaign, will head HBS alumni relations and View Details