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Publications

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  • All HBS Web  (2,111)
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    • News  (738)
    • Research  (1,030)
    • Events  (16)
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Show Results For

  • All HBS Web  (2,111)
    • People  (5)
    • News  (738)
    • Research  (1,030)
    • Events  (16)
    • Multimedia  (6)
  • Faculty Publications  (275)
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  • Web

History of Excellence - Doctoral

Throughout their history, our programs have continuously evolved to reflect the needs of students, respond to changes in the field, and remain true to our mission. Beginning with the 2018-2019 academic year, HBS began offering an... View Details
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

breakthroughs, and overcoming setbacks. New Business publisher Mike Roberts recently met with Professor Lassiter to discuss his work. New Business: As one thinks about a new... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • Web

Europe - Global

investor relations, consumer marketing, to policy-making issues and the impact of new technologies on business. Privacy Statement (English) Privacy Statement (French) Location Europe Research Center Paris, France View Details
  • February 2008
  • Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
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Godes, David B. "Avaya (C): Implementing Demand Generation in Brazil." Harvard Business School Supplement 508-050, February 2008.
  • February 2008
  • Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
Citation
Purchase
Related
Godes, David B. "Avaya (B)." Harvard Business School Supplement 508-049, February 2008.
  • Web

Negotiation, Organizations & Markets - Faculty & Research

Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563. The Invention of Corporate Governance By: Yueran Ma and Andrei Shleifer 2025 | Working Paper | Faculty Research The analysis of corporate... View Details
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

reviews are actually the single most important input to our new product development process. We make sure that our new products start from the needs that customers express,” Yang said in an interview in... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

Relations Update The External Relations department outlined their efforts to support alumni in their lifelong relationship with the School, which includes exploring new models of engagement that marry faculty research on important topics... View Details
  • 01 May 2013
  • What Do You Think?

Why Isn’t ‘Servant Leadership’ More Prevalent?

written by Robert Greenleaf in 1970. In it, he said: "The servant leader is servant first It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead (vs. one who is... View Details
Keywords: by Jim Heskett
  • 02 Jul 2014
  • What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

"Stereotyping leadership might be the greater danger here. Evolution neither begins nor ends with current crops of leaders. In all practical situations, one needs a mixture of different leadership styles to induce human energy "... View Details
Keywords: by James Heskett
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

emerging paradigms governing marketing in this new media environment. It concludes that while meaning-making remains the central purpose of marketing communication, the shift from broadcasting to interaction within digital communities is... View Details
Keywords: Martha Lagace
  • 19 Nov 2019
  • Op-Ed

Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech

public engagement has been strong and immediate. Clearly, this is a new frontier for the financial services sector—and the industry’s regulators are also operating without a roadmap. We need to stop arguing about more versus less... View Details
Keywords: by Karen G. Mills; Financial Services
  • Web

Video Clips - Creating Emerging Markets

teaching, and other educational use. Any other use, including commercial reuse, web publishing, or other forms of redistribution, requires permission of Harvard Business School . These clips are now being used in a new series of Harvard... View Details
  • 16 Jul 2012
  • Research & Ideas

Book Excerpt: ‘The Strategist’

strategy from the top of the organization to a specialist function." Montgomery maintains that it's time for CEOs to reclaim strategy, a point she argues fervently in her new book, The Strategist: Be the Leader Your Business Needs. The... View Details
Keywords: by Cynthia A. Montgomery
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

the largest number of confirmed cases of COVID-19 outside of China, but new cases have decreased sharply since then. As of May 25, only 16 new daily cases were reported, bringing the cumulative total number... View Details
Keywords: by Doug J. Chung; Health
  • Web

HBS - The year in Review

wrapped into one, beginning with an intense effort around welcoming the entire community back and culminating in a joyous crescendo of multiple commencements and alumni reunions—with more than 23,000 in attendance, including graduates,... View Details
  • 09 Jun 2003
  • Research & Ideas

The Benefits of “Not Invented Here”

The best ideas and innovations are probably not invented by your company. But learning to find and work with leading partners in R&D calls for a massive cultural change, beginning with getting past the "not invented here"... View Details
Keywords: by Sean Silverthorne
  • 26 Apr 2016
  • First Look

April 26

intermediaries—called outsourcing agencies—have emerged in these markets. This paper shows that agencies signal to employers that inexperienced workers are high quality. Workers affiliated with an agency have substantially higher job-finding probabilities and wages at... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2024
  • Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
Keywords: by Desmond Dodd; Energy; Utilities
  • 01 Dec 2023
  • News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
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