Publications

Purchase

June 1993
Article

Power, Social Influence, and Sense Making: Effects of Network Centrality and Proximity on Employee Perceptions

By: H. Ibarra and S. Andrews

April 1999
Teaching Note

Value Networks and the Impetus to Change: Managing Innovation: Overview Teaching Note for Module 1

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the first module of the Managing Innovation course in which the disruptive technology framework is explored and used. Summarizes this framework and provides a brief synopsis of each of the cases used in the... View Details

Keywords: Change; Framework; Disruptive Innovation; Technology; Value

Purchase

July 2006
Article

Egocentric, Sociocentric, or Dyadic? Identifying the Appropriate Level of Analysis in the Study of Organizational Networks

By: Mark S. Mizruchi and Christopher Marquis

Keywords: Groups and Teams; Theory; Organizations; Networks

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

Article

Stability and Competitive Equilibrium in Matching Markets with Transfers

By: John William Hatfield and Scott Duke Kominers

This note surveys recent work in generalized matching theory, focusing on trading networks with transferable utility. In trading networks with a finite set of contractual opportunities, the substitutability of agents’ preferences is essential for the guaranteed... View Details

Keywords: Matching; Networks; Joint Ventures; Stability; Competitive Equilibrium; Core; Efficiency; Economics; Theory

01 Feb 2017
News

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

2021
Working Paper

The Old Boys' Club: Schmoozing and the Gender Gap

By: Zoë B. Cullen and Ricardo Perez-Truglia

Offices are social places. Employees and managers take breaks together and talk about family and hobbies. In this study, we show that employees’ social interactions with their managers can be advantageous for their careers, and that this phenomenon contributes to the... View Details

Keywords: Career; Promotions; Social Interactions; Networking; Gender; Personal Development and Career; Wages; Social and Collaborative Networks

Web

The Network Effect: HBS and the Arts in NYC | Social Enterprise | Harvard Business School

September 1998
Article

Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry

Keywords: Cooperation; Strategy; Alliances; Information Technology; Networks; Technology Industry

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details

May 1995
Article

The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting

By: R. Katz, Michael Tushman and T. Allen

Keywords: Human Resources; Personal Development and Career; Research and Development

Summer 2014
Article

When Does a Platform Create Value by Limiting Choice?

By: Ramon Casadesus-Masanell and Hanna Halaburda

We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details

Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects

SSRN

Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media

Educators

Purchase

2022
Article

Probing GNN Explainers: A Rigorous Theoretical and Empirical Analysis of GNN Explanation Methods.

By: Chirag Agarwal, Marinka Zitnik and Himabindu Lakkaraju

As Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes critical to ensure that the stakeholders understand the rationale behind their predictions. While several GNN explanation methods have been proposed recently, there has... View Details

Keywords: Graph Neural Networks; Explanation Methods; Mathematical Methods; Framework; Theory; Analysis

05 Oct 2021
Blog Post

First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders

back to Brazil with my partner for the summer after I had been away for almost 20 years.” Making the Alumni Connection Broadening his location scope, Westphal changed his filter to fast growing early-stage tech companies where he could work closely with a founder. In... View Details

2013
Working Paper

Competing by Restricting Choice: The Case of Search Platforms

By: Hanna Halaburda and Mikolaj Jan Piskorski

Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details

Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy

SSRN