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- All HBS Web (890)
- Faculty Publications (531)
- 18 Sep 2014
- News
Room to grow: global expansion in the middle ground
Israeli companies have pursued novel and successful growth strategies that provide valuable lessons to others. In his research, Elie Ofek, the T. J. Dermot Dunphy Professor of Business Administration, explains how these firms have... View Details
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- December 2014 (Revised October 2017)
- Case
Social Business at Novartis: Arogya Parivar
By: Michael E. Porter, Mark R. Kramer and David Lane
Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details
Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India
Porter, Michael E., Mark R. Kramer, and David Lane. "Social Business at Novartis: Arogya Parivar." Harvard Business School Case 715-411, December 2014. (Revised October 2017.)
- July 2007 (Revised September 2009)
- Case
CEMEX's Foundations for Sustainability
By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli
Keywords: Multinational Firms and Management; Competitive Strategy; Change Management; Emerging Markets; Construction Industry; Mexico; Egypt; United States
Kanter, Rosabeth M., Pamela Yatsko, and Ryan Raffaelli. "CEMEX's Foundations for Sustainability." Harvard Business School Case 308-024, July 2007. (Revised September 2009.)
- March 2002 (Revised October 2005)
- Case
Wal-Mart in 2002
By: David B. Yoffie and Yusi Wang
In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details
Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States
Yoffie, David B., and Yusi Wang. "Wal-Mart in 2002." Harvard Business School Case 702-466, March 2002. (Revised October 2005.)
- October 2009 (Revised February 2010)
- Case
Wiwa v. Royal Dutch/Shell
By: Lynn S. Paine and Lara Adamsons
On the eve of trial, and after nearly 14 years of pre-trial litigation, the parties in Wiwa v. Royal Dutch/Shell jointly announced that the four U.S. lawsuits stemming from the execution of the Ogoni Nine in 1995 had been settled. View Details
Keywords: Crime and Corruption; Multinational Firms and Management; Corporate Accountability; Lawsuits and Litigation; Nigeria; United States
Paine, Lynn S., and Lara Adamsons. "Wiwa v. Royal Dutch/Shell." Harvard Business School Case 310-038, October 2009. (Revised February 2010.)
- September 2007
- Supplement
Ravi Venkatesan, Chairman, Microsoft India
By: Tarun Khanna and Krishna G. Palepu
Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details
Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India
Khanna, Tarun, and Krishna G. Palepu. "Ravi Venkatesan, Chairman, Microsoft India." Harvard Business School Video Supplement 708-804, September 2007.
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- 06 Oct 2015
- First Look
October 6, 2015
psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
improved management and decentralization; (2) larger firms, skill-intensive plants, and foreign multinationals appear better managed and are more decentralized; (3) firms that are both family owned and... View Details
Keywords: Sean Silverthorne
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- September 1991 (Revised January 1992)
- Case
Citibank (A): European Strategy
Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe
Yoshino, Michael Y. "Citibank (A): European Strategy." Harvard Business School Case 392-021, September 1991. (Revised January 1992.)
- June 1996
- Case
Becton Dickinson: Managing the Global Enterprise, 1996
Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States
Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.
- February 2008 (Revised December 2011)
- Case
Sealed Air China
By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details
Keywords: Investment Return; Multinational Firms and Management; Growth and Development Strategy; Production; Manufacturing Industry; Shanghai
Abrami, Regina, William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Sealed Air China." Harvard Business School Case 308-051, February 2008. (Revised December 2011.)
- June 1989 (Revised July 1993)
- Case
CIGNA Worldwide
By: John A. Quelch
A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
- November 2007
- Supplement
Teva Pharmaceutical Industries, Ltd.
By: Tarun Khanna and Krishna G. Palepu
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's largest and first multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; Israel; India
Khanna, Tarun, and Krishna G. Palepu. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Video Supplement 708-806, November 2007.
- October 1984
- Case
Citibank Indonesia
Describes a dilemma faced by Citibank's country manager for Indonesia. His superiors have asked him to raise his profit goal for 1984. But to produce increased profits he would either have to reduce the amount lent at below-market rates, particularly to prime customers... View Details
Keywords: Cost vs Benefits; Multinational Firms and Management; Banks and Banking; Banking Industry; Indonesia
Merchant, Kenneth A. "Citibank Indonesia." Harvard Business School Case 185-061, October 1984.
- 01 Jun 2005
- News
Ideas: Books
Leviathans Multinational Corporations and the New Global History edited by Alfred D. Chandler Jr. and Bruce Mazlish (Cambridge University Press) In this collection of articles gathered by HBS professor emeritus (and Pulitzer Prize-winner)... View Details
- 20 Sep 2011
- News
A Taxing Question
The Obama administration reportedly is considering big changes in the broken system for taxing the foreign income of US corporations. US multinationals have piled up overseas cash holdings in excess of $1 trillion, according to some... View Details