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      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • June 1977 (Revised September 1992)
      • Case

      Sorenson Research Co. (Abridged)

      By: Steven C. Wheelwright
      Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
      Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry
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      Wheelwright, Steven C. "Sorenson Research Co. (Abridged)." Harvard Business School Case 677-257, June 1977. (Revised September 1992.)
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Forthcoming
      • Article

      Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets

      By: Khrystyna Bochkay, Jeffrey Hales and George Serafeim
      In this paper, we examine how the development of voluntary sustainability standards has affected the nature of information covered in conference calls. Using industry-specific dictionaries of sustainability terms contained in the disclosure standards developed by the... View Details
      Keywords: Voluntary Disclosure; Accounting Standards; Sustainability Reporting; Sustainability Standards; ESG; ESG Disclosure; Accounting; Corporate Disclosure; Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; United States
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      Bochkay, Khrystyna, Jeffrey Hales, and George Serafeim. "Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets." Review of Accounting Studies (forthcoming). (Pre-published online March 17, 2025.)
      • Teaching Interest

      Executive Education - Owner/President Management Program

      By: Martin A. Sinozich

      Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises.  Sinozich teaches the Finance... View Details

      • Teaching Interest

      Managing Health Care Delivery - Executive Education

      By: Robert S. Huckman
      While delivering patient care has always been a primary goal of health care organizations, financial outcomes have long been the metric by which success is measured. Increasingly, however, health care leaders are being held accountable for... View Details
      • Teaching Interest

      Overview

      By: Gerald C. Chertavian
      I am currently teaching Social Entrepreneurship and Systems Change (SESC) as a 2nd year Elective Course. The premise of the course is that social entrepreneurs don’t just build organizations, they change systems. The course explores the frameworks, tools, mindsets,... View Details
      Keywords: Social Impact; Systems Change; Social Entrepreneurship; Environmental Sustainability; Housing; Climate Change; Entrepreneurship; Food; Governance; Leadership; Measurement and Metrics; Social Enterprise; System; Africa; Asia; Europe; Latin America; North and Central America; South America
      • Research Summary

      Overview

      By: Eva Ascarza
      Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
      Keywords: Customer Retention; Churn; Field Experiments
      • Research Summary

      Overview

      By: Shikhar Ghosh
      I am focused on exploring the human side of developing early stage entrepreneurial ventures. These enterprises are characterized by the pursuit of opportunity, shortage of resources to pursue their goals and uncertainty at every step of the journey. Some of the... View Details
      Keywords: Scale; Exit; Founders' Agreements; Success Measures; Entrepreneurial Risk; Founding Teams; Entrepreneurship; Failure; Europe; Middle East; Asia
      • Forthcoming
      • Article

      Slowly Varying Regression Under Sparsity

      By: Dimitris Bertsimas, Vassilis Digalakis Jr, Michael Lingzhi Li and Omar Skali Lami
      We consider the problem of parameter estimation in slowly varying regression models with sparsity constraints. We formulate the problem as a mixed integer optimization problem and demonstrate that it can be reformulated exactly as a binary convex optimization problem... View Details
      Keywords: Mathematical Methods; Analytics and Data Science
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      Bertsimas, Dimitris, Vassilis Digalakis Jr, Michael Lingzhi Li, and Omar Skali Lami. "Slowly Varying Regression Under Sparsity." Operations Research (forthcoming). (Pre-published online March 27, 2024.)
      • Research Summary

      The Global Networks of Multinational Firms (with Maggie Chen)

      By: Laura Alfaro
      In this paper we characterize the topology of global multinational networks and examine the macro and micro patterns of multinational activity. We construct indices of network density at both pairwise industry and establishment level and measure agglomeration in a... View Details
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