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Show Results For
- All HBS Web
(1,214)
- People (5)
- News (452)
- Research (535)
- Events (5)
- Multimedia (18)
- Faculty Publications (169)
- 28 Jul 2003
- Research & Ideas
It’s India Above China in New World Order
commercial arena. India has been particularly unreceptive—except until very recently—to embracing the diaspora. Q: How is your message about the pace of India and China being received by economists, policy specialists, or business people?... View Details
Keywords: by Martha Lagace
- Web
The Medium - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography The Medium: Industrial Photography and the Machine Age Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details
- 15 Nov 2006
- Research & Ideas
Lessons Not Learned About Innovation
money." What's the central message here? A: In 2002, Arrow Electronics attempted a new Internet venture, Arrow.com. The group was granted perks not given to others, and this did not go unnoticed by the sales group, which was already... View Details
Keywords: by Sean Silverthorne
- 31 Oct 2019
- News
Finding an Audience
today, but to do it on a daily basis and to have it 365 days a year. Last year, we had over one million page views. And our Facebook has over 55,000 people who like it. And many of the messages that we send out, some of them reach 200,000... View Details
- 01 Apr 2001
- News
Books: A Nation Transformed by Information
essay and coauthor a third in their contribution to the collection’s total of nine essays; the other six are written by experts on history, technology, and business. The book’s central message is that the country’s foundation and... View Details
Keywords: Information
- 01 Jun 2003
- News
Respond to a Worthy Cause
two thousand copies of the twenty thousand print run were sold, enough to cover production costs. Since then, sales have been strong. “By wrapping the anti-violence message in a package of beautiful songs by great female artists, we were... View Details
- Web
Fraudulent Mobile Payment Alerts on the Rise | Information Technology
alerts are legitimate! Cybercriminals can impersonate these companies and send fake fraud alerts to attempt to scam you. For example, a cybercriminal may send you a text message claiming to be from Zelle. It tells you that they may have... View Details
- 01 Dec 2006
- News
2006 MBAs Go to Work
“We encourage them to give function a high priority because it’s been shown to result in the highest career satisfaction from a long-term perspective. The numbers show that our message is being taken to heart.” Class of 2008 Class Size... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
questions. The calls are high stakes — a top executive with a murky message can cause share demand to dry up, or worse, a drop in the stock price, faster than you can say, "Outlook is uncertain." Imagine, then, the challenge for... View Details
Keywords: by Dina Gerdeman
- 24 Sep 2014
- Op-Ed
The Climate Needs Aggressive CEO Leadership
Corporations are facing great uncertainty. For the world to avoid the worst impacts of climate change, the United States eventually will have to put a price on carbon dioxide emissions, as has been done by Europe, parts of Canada, and California. To plan for the... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details
Mary W. Lawrence
Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years. She broke the conventional mold of television advertising by using dramatic/theatrical scenes to convey a product’s View Details
Keywords: Services
- 01 Mar 2012
- News
Faculty Books
Stevenson offers practical techniques and real-life stories about the art and science of asking for money. Topics include what motivates donors to give; the four donor questions one must be able to answer; how to craft compelling messages... View Details
- Web
Buy Now, Pay Later: The Usurer's Grip (1912)
actors display a loving family life. It is not heedless consumer spending that drives Mr. and Mrs. Jenks into debt, but a doctor’s bill during the illness of their daughter. The message is clear: anyone might become the prey of a loan... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
vote on Election Day in every precinct.Paid television advertising, the air war, can give a candidate broad coverage and control of the message but is expensive. Similarly, the ground war requires an expensive investment in personnel.... View Details
Keywords: by John Quelch and Thales Teixeira
- Web
War work–Hudson - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
- Web
Filling and labeling cocoa cans - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 next Filling and labeling cocoa cans ca. 1934 Hershey Chocolate Corporation Photographer unknown Explore the full size image Filling and... View Details
- Web
Letter from Frank C. Ayres to W. J. Filbert, U.S. Steel Corporation - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 next Letter from Frank C. Ayres to W. J. Filbert, U.S. Steel Corporation September 28, 1932 Explore the full size image Letter from Frank... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the View Details
- Web
Encrypting Emails | Information Technology
Encrypting Emails Microsoft Purview Message Encryption When sending sensitive information to other people, you need to be extremely careful regarding what tools you use. Which is why we’re pleased that Microsoft is providing a solution... View Details