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- All HBS Web
(1,950)
- People (20)
- News (566)
- Research (919)
- Events (5)
- Multimedia (21)
- Faculty Publications (452)
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- August 2020
- Teaching Note
Sesame Workshop (C): Mission Critical Responses to Global and National Crises
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details
Keywords: Martha Lagace
- 12 Dec 2006
- First Look
First Look: December 12, 2006
geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12... View Details
Keywords: Martha Lagace
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
field studies, researchers tend to think that workers submit resumes to open positions. In fact, scholars have learned a lot about discrimination in labor markets by sending resumes to job postings to see who gets called back and who doesn’t. As Harvard View Details
- 13 Mar 2018
- First Look
March 13, 2018
result, sponsorship does not close the gender gap in competitiveness or earnings. We discuss how these insights from the laboratory could help to inform the design of sponsorship programs in the field. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 07 Aug 2007
- First Look
First Look: August 7, 2007
downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
their direct control, and that is something that few managers fully realize at this point,” says Nagle. “Many are starting to realize it, but I think it’ll be one of the bigger shifts that traditional management goes through as the digital revolution marches on.”... View Details
- 02 Jun 2010
- First Look
First Look: June 2
and Zach Scott ClaytonHarvard Business School Note 510-095 This note describes the rapidly changing environment of social media and how managers can leverage it. Purchase this... View Details
Keywords: Martha Lagace
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
from the Negotiations That Wrested the NFL from CBS By: Sebenius, James K. Abstract—A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes... View Details
Keywords: Dina Gerdeman
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55899 2019 Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth Daring to Understand and Change Thinking By: Zaltman, G. Abstract—We are in an era of massive disruptions in... View Details
Keywords: Dina Gerdeman
- July 15, 2022
- Article
Does Elon Musk Have a Strategy?
By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Wu, Andy, and Goran Calic. "Does Elon Musk Have a Strategy?" Harvard Business Review Digital Articles (July 15, 2022).
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics
Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Exercise 525-066, June 2025.
- 29 Nov 2022
- Cold Call Podcast
How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent markets, pressure is intense to... View Details
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
naturally become increasingly concerned that they attract, leverage, and retain the best knowledge workers. In addition, our culture is very enamored of stars and with the idea that extraordinary talent accounts for individuals' extraordinary performance. The View Details
Keywords: by Martha Lagace
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
test,” which would reveal the longer-term health of the country’s largest banks. Purchase this case:https://hbsp.harvard.edu/product/219038-PDF-ENG Harvard Business School Case 919-013 Fishbowl Fishbowl is a social View Details
Keywords: Dina Gerdeman
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music... View Details
Keywords: Martha Lagace
- 23 Aug 2016
- First Look
August 23, 2016
media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 04 Jun 2013
- First Look
First Look: June 4
Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details
Keywords: Sean Silverthorne