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Show Results For
- All HBS Web
(18,235)
- People (25)
- News (3,410)
- Research (12,512)
- Events (103)
- Multimedia (280)
- Faculty Publications (10,411)
- August 1994
- Background Note
World Pension Fund Markets
By: Jay O. Light and Jon Headley
Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom. View Details
Keywords: Retirement; Management Analysis, Tools, and Techniques; Investment Funds; United States; United Kingdom
Light, Jay O., and Jon Headley. "World Pension Fund Markets." Harvard Business School Background Note 295-027, August 1994.
- January 2021
- Editorial
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 2014
- Other Teaching and Training Material
Marketing Reading: Customer Centricity
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Customer Centricity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8171, 2014.
- December–January 1997
- Article
The Virus of Marketing
- September 2004
- Teaching Note
Marketing James Patterson (TN)
By: John A. Deighton
Teaching Note to (9-505-029). View Details
- 02 Apr 2008
- News
On Markets and Complexity
- 13 Oct 2008
- News
European Markets Imitate American
- 26 Sep 2019
- Video
Reimagining Our Capitalist Markets
- October 2021 (Revised April 2022)
- Module Note
Market Imperfections and Strategy
By: Hong Luo
Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-376, October 2021. (Revised April 2022.)
- February 1995
- Teaching Note
Catalina Marketing Corporation TN
By: David E. Bell
Teaching Note for (9-594-026). View Details
Keywords: Advertising Industry
- April 1982 (Revised October 1986)
- Background Note
Marketing Implementation: The Basics
Bonoma, Thomas V. "Marketing Implementation: The Basics." Harvard Business School Background Note 582-128, April 1982. (Revised October 1986.)
- February 1978
- Background Note
Note on Marketing Strategy
Wiechmann, Ulrich E. "Note on Marketing Strategy." Harvard Business School Background Note 578-153, February 1978.
- 06 May 2025
- HBS Seminar
Marketing Doctoral Student (TBD)
- 29 Apr 2025
- HBS Seminar
Marketing Doctoral Student (TBD)
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing... View Details
Keywords: by James Heskett
- November 2020 (Revised May 2023)
- Case
Holaluz: Taking on the Spanish Energy Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details
Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain
Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.)