Marketplaces - Publications - Faculty & Research

14 May 2013
First Look

First Look: May 14

platforms. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=40488 Marketplace or Reseller? By: Hagiu, Andrei, and Julian Wright Abstract—An intermediary can choose between functioning as a marketplace, on which suppliers sell... View Details

Keywords: Sean Silverthorne

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

workflow, it’s very difficult to disintermediate,” Easterly said. Panelists also fielded this audience question: How do you overcome the challenges of introducing digital marketplaces in industries with slow technology adoption and rigid... View Details

Keywords: by Carmen Nobel; Service

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

months of the pandemic writing about marketplace design tactics that could provide support—for example, by leveraging delivery marketplaces to bring food to the elderly or by distributing hand sanitizer more... View Details

Keywords: by Michael Blanding; Health

01 Feb 2001
News

In Dot-Calm Era, Conference Examines Options for Entrepreneurs

near-failure. Other keynotes included David P. Perry's "The Ups and Downs of the Modern Entrepreneur." Perry (MBA '97) is the founder of the B2B marketplace Chemdex (which recently closed its doors) and CEO of its parent company, Ventro... View Details

Keywords: Information

29 Sep 2008
Research & Ideas

How Economics May Lead to Better Football Games

the Bowl Championship Series helps to delay bowl matchups until the completion of all the games in the regular season, so that the top teams can more often be matched with each other in a championship game. For doctors, the marketplace... View Details

Keywords: by Sarah Jane Gilbert; Sports

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

in a marketplace that you have a good chance to dominate. Bottom line: higher margins and more revenues for you. These sorts of assumptions may still prevail in, say, pharmaceuticals, but all bets are off as far as the IT sector is... View Details

Keywords: by Jim Aisner

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

787 fuselages as "Intel Inside"—perhaps the most famous of the ingredient brand campaigns of the last decade—appeared on PCs. Are you seeing more examples of ingredient branding in the marketplace today? View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Sep 2014
News

Innovation: Revenge of the Nerds

all these students, learning practical business skills every day but not yet applying them in the real world,” says Petitti. “And we saw all these businesses with needs.” To connect the two groups, the team built an online marketplace... View Details

Keywords: April White

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information about them before the reviews were... View Details

Keywords: Re: Multiple Faculty; Technology

Profile

Elsa Sze

that if I wanted to have influence, I needed to speak the language of the marketplace and the language of government.” Elsa is convinced that the “dichotomy between doing good and doing business” is misconceived. “I recognize the public’s... View Details

01 Jun 2000
News

Social Capital Markets: Creating Value in the Nonprofit World

created value in the for-profit marketplace and want to take a similar approach with philanthropy," Emerson asserts. Joining this group of philanthropists are baby boomers, who are "entering their retirement years very engaged," Emerson... View Details

Keywords: Anne Kavanagh

Web

Harvard Business School

of Four Innovative, New Institutions Cheryl E. Owens-Howard (DBA) 1983 A Conceptual Framework for Understanding Views of the Relationship Between Consumers and Advertising in the Marketplace Donna B. Stoddard (DBA) 1991 Information... View Details

01 Jun 2015
News

Fast Forward

a campus conference earlier this month to focus on four issues: forging effective business- educator partnerships, creating a better marketplace for middle skills, developing entrepreneurial ecosystems, and defining success in... View Details

Keywords: Dan Morrell; Executive, Legislative, and Other General Government Support; Government; Elementary and Secondary Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

November 2008 (Revised March 2011)
Case

a-connect: In Search of Talent Partners (A)

By: Robert G. Eccles and Dilyana Karadzhova

a-connect was started in 2002 by three former McKinsey partners who wanted to develop an alternative business model consulting firm, which they have positioned as a high-end staffing company. The company has been very successful, growing to revenues of CHF 30 million... View Details

Keywords: Business Model; Decision Choices and Conditions; Initial Public Offering; Selection and Staffing; Growth and Development Strategy; Marketplace Matching; Expansion; Consulting Industry

Citation

Educators

Purchase

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

Market Design By: Roth, Alvin E. Abstract—Marketplaces are often small parts of large markets, and both markets and marketplaces come in many varieties. Market design seeks to understand what marketplaces... View Details

Keywords: Dina Gerdeman

19 Sep 2017
Working Paper Summaries

An Invitation to Market Design

.ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE p.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE li.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE div.MsoNormal... View Details

Keywords: by Scott Duke Kominers, Alexander Teytelboym, and Vincent P. Crawford

01 Dec 2017
News

Yoga Inc.

competitive marketplace with many different price points, including zero, the brand becomes absolutely critical.” Besides, he observes, those seeking to make money from yoga need to weigh the pluses and minuses of that authenticity.... View Details

Keywords: Deborah Halber

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

many online marketplaces of the so-called sharing economy. “To facilitate trust, many online platforms like Airbnb encourage sellers to provide personal profiles and even to post pictures of themselves” says HBS Associate Professor Ben... View Details

Keywords: by Carmen Nobel; Accommodations; Web Services

22 Jul 2014
News

Hungry for Change

with a vendor to build an online marketplace that will essentially be a Craigslist of hunger, where restaurants or even smaller entities can post food availability—say, 50 pounds of chicken breasts at a local hotel—and a shelter could... View Details

Keywords: Agriculture

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

from delayed activation and sluggish email (AT&T's responsibility as the exclusive network provider) to feature shortfalls began to dampen marketplace enthusiasm. The hype had brought forward demand from the Apple afficionistas who... View Details