Marketing Partnerships - Publications - Faculty & Research

01 Dec 2015
News

Case Study: Bionic Banking

approach for the masses. Investment management startup Alpha Architect, cofounded by COO Patrick Cleary (MBA 2010), is considering the launch of an affordable, active robo-advisor that would seek to outperform a passive, globally diversified View Details

05 Jan 2017
Blog Post

Crossing the River: The HBS/HKS Joint Degree Program

Nonprofits, and The Role of Government in Market Economies. For my MPP capstone exercise, I tapped into interest generated by the HKS Government Performance Lab and focused on the burgeoning Pay For Success movement. Working in View Details

Profile

Jeff Nelson

cooperative. Tthe other involved implementing feed-mix trials to help chicken farmers, with the assistance of micro-financing, apply the most cost-effective approaches to raising marketable poultry. Looking at basic changes As a... View Details

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

cross-sector partnerships in order to improve market positioning. The companies started off with the following question: what are the obstacles hindering corporate performance and how can cross-sector... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

01 Jun 2015
News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

think Hello Kitty is just for kids, but it’s for all ages. For example, a lady might want a Hello Kitty golf bag or jewelry for herself. We also have a licensing partnership with the hard rock band KISS. We don’t believe this is a... View Details

Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services

19 Aug 2013
News

Bees Make a Sweet Deal for African Farmers

environmental value simultaneously through its activities," Keshavjee explains. "It is now embarking on a massive investment with equity partners and scaling up its activities." HCA, in partnership with a number of local NGOs and... View Details

Keywords: Agriculture; Finance; Health, Social Assistance; Management

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

authors explain why access is the key and why networked incubators are emerging only now.If networked incubators offer such compelling advantages, why are they emerging only now? The answer reflects a subtle aspect of the new economy: While there are tens of thousands... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

November 1994
Case

VideoGuide, Inc. (A)

By: William A. Sahlman and Jason Green

VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details

Keywords: Capital Budgeting; Capital; Venture Capital; Financing and Loans; Corporate Entrepreneurship; Initial Public Offering; Markets; Partners and Partnerships; Growth and Development Strategy; Going Public

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12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

the candidate who probably feels like getting board/investor visibility is a strong positive in their career development." —Rob Go, partner, NextView Ventures Marketing, sales & partnerships Table stakes: Introductions to potential... View Details

Keywords: by Julia Austin

November 1993
Case

FCB and Publicis (C): The German-Led Network

By: Rosabeth M. Kanter and Pamela A. Yatsko

After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details

Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe

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Profile

Jeff Bussgang

Even a quick glance at Jeff Bussgang’s resume reveals a deep commitment to entrepreneurial innovation. After playing a leading role at Open Market, an Internet commerce software firm that grew to $100 million in revenues and a successful IPO in 1996, Jeff cofounded... View Details

01 Sep 2015
News

Ink

Fuji Photo Film combined interests to steal low-end printer share from Canon, both companies wanted to have a markup over their own separate costs, which would have created an overpriced product. The eventual answer was a carefully crafted View Details

01 Dec 2002
News

Building a Network for Social Enterprise in Latin America

and educational programs in social enterprise with the partnership of AVINA, a foundation that supports sustainable development in the area; the HBS Latin America Research Center (LARC); and six cooperating universities throughout the... View Details

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Blog | Social Enterprise | Harvard Business School

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private View Details

01 Jan 2003
News

James E. Burke, MBA 1949

entire career." COMMUNITY OUTREACH Chairman Emeritus, Partnership for a Drug-Free America James E. and Diane W. Burke Foundation, Inc. ADVICE TO CURRENT STUDENTS "Figure out what your gifts are, take intelligent risks, and do not be... View Details

17 Apr 2007
First Look

First Look: April 17, 2007

literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details

Keywords: Martha Lagace

03 Jan 2007
First Look

First Look: January 3, 2007

Group plc: May 2006 Harvard Business School Case 807-006 Since 2004, Philip Yea, the first outsider ever to lead 3i Group, one of Europe's largest publicly listed private equity firms, has been trying to help the far-flung organization become more of a streamlined... View Details

Keywords: Sean Silverthorne

01 Mar 2016
News

Case Study: Paper Chase

customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details

01 Mar 2009
News

Buddy, Can You Spare a Trillion

reason why private equity partnerships were able to borrow money left, right, and center to finance leveraged buyouts. And Chimerica — or the Asian “savings glut,” as Ben Bernanke called it — was the underlying reason why the U.S.... View Details

Keywords: Finance; Publishing Industries (except Internet); Information

March 2002 (Revised October 2002)
Case

The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

By: Stephen A. Greyser and David Crockett

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details