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  • All HBS Web  (22,037)
    • People  (39)
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    • Research  (13,839)
    • Events  (141)
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  • 20 Jul 2015
  • News

Better innovation

  • July 1993
  • Supplement

Ethics in Marketing

By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Keywords: Marketing Communications; Advertising
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Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
  • 29 Jun 2020
  • Working Paper Summaries

Measuring the Perceived Liquidity of the Corporate Bond Market

Keywords: by Sergey Chernenko and Adi Sunderam; Financial Services

    Innovations in Governance

    In this paper we explore the innovations in governance that have promoted investment and growth. Some policymakers have tinkered with their country's institutions, some have undertaken wholesale changes, while others have attempted to influence the rules in other... View Details

    • November 2024
    • Case

    Innovation at Master Kong Beverages

    By: David E. Bell and Shu Lin
    Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
    Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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    Bell, David E., and Shu Lin. "Innovation at Master Kong Beverages." Harvard Business School Case 525-037, November 2024.
    • September 2019
    • Teaching Note

    Gun Safety in America: Three Leaders Propose Innovative Solutions

    By: Rosabeth Moss Kanter and Joseph Paul
    This is a teaching note to the original case: Gun violence was a significant problem in America. Three Harvard Advanced Leadership Initiative Fellows Christy Wood, Russell Sternlicht, and Gareth Glaser each decided to do something about gun safety. They each used... View Details
    Keywords: Gun Violence; Guns; Advanced Leadership; Advanced Leadership Initiative; Innovation; Innovation & Entrepreneurship; Social Change; Social Responsibility; Leadership; Change Management; Experience and Expertise; Social Entrepreneurship; Values and Beliefs; Policy; Governing Rules, Regulations, and Reforms; Leading Change; Non-Governmental Organizations; Social Issues; Corporate Social Responsibility and Impact; United States
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    Kanter, Rosabeth Moss, and Joseph Paul. "Gun Safety in America: Three Leaders Propose Innovative Solutions." Harvard Business School Teaching Note 320-005, September 2019.
    • June 2022 (Revised August 2023)
    • Case

    Strategic Innovation at the United Nations: A Network of Ecosystems

    By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
    In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
    Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
    Citation
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    Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
    • January 2004
    • Article

    Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis

    By: Rohit Deshpandé and John U. Farley
    Keywords: Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia
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    Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.

      Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

      Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies—including computer modeling and simulation—promise to... View Details
      • Research Summary

      Competing in New Markets

      Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details

      • 19 Apr 2021
      • Podcast

      72. Making Your Own Luck in Emerging Economies: Innovative Strategies for Creating New Markets

      In this episode, Efosa Ojomo returns to The Disruptive Voice to discuss his latest research at The Christensen Institute’s Global Prosperity group. He and his colleague, Lincoln Wilcox, recently published a report highlighting six innovative strategies for creating new... View Details

        An Evaluation of Money Market Fund Reform Proposals

        U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S.  MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

        • 27 May 2015
        • News

        You Need an Innovation Strategy

        • 2021
        • Working Paper

        Closing Costs, Refinancing, and Inefficiencies in the Mortgage Market

        By: David Hao Zhang
        In the US, borrowers often finance the price of mortgage origination by agreeing to higher mortgage rates for a given principal amount. I show that for standard fixed-rate, prepayable mortgages this contractual feature has two consequences. First, it leads to increased... View Details
        Keywords: Mortgage Market; Refinancing; Mortgages; Consumer Behavior
        Citation
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        Zhang, David Hao. "Closing Costs, Refinancing, and Inefficiencies in the Mortgage Market." Working Paper, November 2021. (Job Market Paper.)
        • April 2020 (Revised June 2022)
        • Technical Note

        Quantitative Analysis in Marketing

        By: Sunil Gupta
        Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
        Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis
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        Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
        • 01 Sep 2024
        • News

        Fueling Innovation

        By giving to the HBS Fund, alumni and friends support the School’s core priorities and help catalyze the launch of new programs and initiatives and sustain their growth. Featured here are a few key examples View Details
        • November–December 2024
        • Article

        Scaling Up Transformational Innovations

        By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill
        For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details
        Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry
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        Koen, Peter, Ananya Sheth, Mike DiPaola, and Linda A. Hill. "Scaling Up Transformational Innovations." Harvard Business Review 102, no. 6 (November–December 2024): 78–85.
        • 14 Feb 2011
        • Research & Ideas

        Clay Christensen’s Milkshake Marketing

        publish a book on the subject of jobs-to-be-done marketing, explains that there's an important difference between determining a product's function and its job. "Looking at the market from the function View Details
        Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
        • December 2000
        • Background Note

        Online Market Makers

        By: Thomas R. Eisenmann and Chris Hackett
        Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
        Keywords: Business Model; Web Services Industry
        Citation
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        Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
        • 28 Oct 2014
        • News

        Humans Can Make the Internet of Things Smarter

        Keywords: internet of things; adaptation; innovation
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