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      Marketing InnovationsRemove Marketing Innovations →

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      • August 2011
      • Article

      Independent Invention During the Rise of the Corporate Economy in Britain and Japan

      By: Tom Nicholas
      Independent inventors accounted for approximately half of all patents in Britain and Japan by 1930, despite the rise of the corporate economy and the spread of industrial R&D. A mixture of patent renewal and historical citations data reveals that the quality of... View Details
      Keywords: Independent Innovation and Invention; Development Economics; Research and Development; Patents; System; Motivation and Incentives; Tokyo; London; United States
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      Nicholas, Tom. "Independent Invention During the Rise of the Corporate Economy in Britain and Japan." Economic History Review 64, no. 2 (August 2011).
      • July 2011
      • Case

      Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

      By: Allen Grossman and Aldo Sesia
      The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details
      Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States
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      Grossman, Allen, and Aldo Sesia. "Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market." Harvard Business School Case 312-006, July 2011.
      • July 2011 (Revised September 2012)
      • Case

      Intraoperative Radiotherapy for Breast Cancer (A)

      By: Willy Shih
      "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to... View Details
      Keywords: Finance; Business History; Disruptive Innovation; Emerging Markets; Organizational Change and Adaptation; Research and Development; Safety
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      Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (A)." Harvard Business School Case 612-003, July 2011. (Revised September 2012.)
      • July – August 2011
      • Article

      What Factors Drive Analyst Forecasts?

      By: Boris Groysberg, Paul Healy, Nitin Nohria and George Serafeim
      A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors... View Details
      Keywords: Competition; Forecasting and Prediction; Industry Growth; Judgments; Performance; Valuation; Price; Quality; Innovation and Invention; Organizational Culture; Competency and Skills; Surveys
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      Groysberg, Boris, Paul Healy, Nitin Nohria, and George Serafeim. "What Factors Drive Analyst Forecasts?" Financial Analysts Journal 67, no. 4 (July–August 2011).
      • June 2011
      • Case

      CA Technologies: Bringing the Cloud to Earth

      By: Marco Iansiti and Kerry Herman
      Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
      Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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      Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
      • June 2011 (Revised August 2011)
      • Case

      Colgate-Palmolive: Staying Ahead in Oral Care

      By: Rebecca M. Henderson and Ryan Johnson
      In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
      Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Colgate-Palmolive: Staying Ahead in Oral Care." Harvard Business School Case 311-120, June 2011. (Revised August 2011.)
      • June 2011 (Revised May 2012)
      • Case

      Procter & Gamble: Marketing Capabilities

      By: Rebecca M. Henderson and Ryan Johnson
      P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
      Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Procter & Gamble: Marketing Capabilities." Harvard Business School Case 311-117, June 2011. (Revised May 2012.)
      • June 2011 (Revised May 2012)
      • Case

      L'Oréal: Global Brand, Local Knowledge

      By: Rebecca M. Henderson and Ryan Johnson
      Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
      Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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      Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
      • 2011
      • Book

      Accelerating Energy Innovation: Insights from Multiple Sectors

      By: Rebecca Henderson and Richard G. Newell
      Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details
      Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry
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      Henderson, Rebecca, and Richard G. Newell, eds. Accelerating Energy Innovation: Insights from Multiple Sectors. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
      • June 2011 (Revised May 2012)
      • Case

      Reckitt Benckiser: Fast and Focused Innovation

      By: Rebecca M. Henderson and Ryan Johnson
      Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
      Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • May 2011 (Revised March 2012)
      • Case

      Nanda Home: Preparing for Life after Clocky

      By: Elie Ofek and Jill Avery
      Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
      Keywords: Brands and Branding; Management; Electronics Industry
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      Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
      • May 2011 (Revised August 2011)
      • Case

      The Offshore Drilling Industry in 2011

      By: Ramon Casadesus-Masanell, Kenneth Corts and Joseph McElroy
      After booming in 2007 and early 2008, the offshore drilling industry slumps in 2009. Lower oil prices lead oil companies to reduce drilling budgets, and rig utilization falls from essentially 100% to 70% in some markets. Day rates--the prices paid for a rig's... View Details
      Keywords: Technological Innovation; Metals and Minerals; Demand and Consumers; Price; Industry Structures; Supply and Industry; Mining; Mining Industry; Energy Industry
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      Casadesus-Masanell, Ramon, Kenneth Corts, and Joseph McElroy. "The Offshore Drilling Industry in 2011." Harvard Business School Case 711-543, May 2011. (Revised August 2011.)
      • April 2011 (Revised July 2014)
      • Case

      Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

      By: Boris Groysberg and Michael Slind
      Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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      Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
      • March 2011 (Revised March 2012)
      • Case

      Fraunhofer: Innovation in Germany

      By: Diego A. Comin, J. Gunnar Trumbull and Kerry Yang
      Fraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the... View Details
      Keywords: Economy; Entrepreneurship; Financial Markets; Government and Politics; Labor; Markets; Outcome or Result; Research and Development; Competitive Strategy; Germany
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      Comin, Diego A., J. Gunnar Trumbull, and Kerry Yang. "Fraunhofer: Innovation in Germany." Harvard Business School Case 711-022, March 2011. (Revised March 2012.)
      • March 2011 (Revised April 2018)
      • Case

      1366 Technologies: Scaling the Venture

      By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
      For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,... View Details
      Keywords: Information Technology; Innovation Strategy; Corporate Strategy; Intellectual Property; Management Teams; Renewable Energy; Financial Strategy; Growth and Development Strategy; Corporate Finance; Energy Industry; Technology Industry; United States
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      Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
      • March 2011 (Revised February 2012)
      • Case

      Innovation and Growth at Actelion Ltd.

      By: Gary P. Pisano, Daniela Beyersdorfer and Ruth Dittrich
      In late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven... View Details
      Keywords: Business Model; Talent and Talent Management; Innovation and Management; Leadership; Growth and Development Strategy; Product Development; Organizational Culture; Research and Development; Biotechnology Industry; Pharmaceutical Industry; Switzerland
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      Pisano, Gary P., Daniela Beyersdorfer, and Ruth Dittrich. "Innovation and Growth at Actelion Ltd." Harvard Business School Case 611-065, March 2011. (Revised February 2012.)
      • March 2011
      • Article

      Cheaper Patents

      By: Tom Nicholas
      The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details
      Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain
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      Nicholas, Tom. "Cheaper Patents." Research Policy 40, no. 2 (March 2011).
      • February 2011 (Revised August 2012)
      • Teaching Note

      Emotiv Systems Inc.: It's the Thoughts that Count (TN)

      By: Elie Ofek and Natalie Kindred
      Teaching Note for 510050. View Details
      Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price
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      Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)
      • February 2011 (Revised November 2012)
      • Case

      Aquion Energy

      By: Thomas R. Eisenmann and David Kiron
      Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details
      Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry
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      Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
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