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Show Results For
- All HBS Web
(1,844)
- News (615)
- Research (1,118)
- Multimedia (13)
- Faculty Publications (337)
- September 2016
- Case
Health Leads: Reaching for Impact (Abridged)
By: V. Kasturi Rangan and Sarah Appleby
A nonprofit in the healthcare arena explores strategies to achieve system-level impact. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare... View Details
Keywords: Scaling Social Enterprise; Scaling Social Impact; Health Care Delivery; Health Care Outcomes; Health Care Reform; Nonprofit; Nonprofit Scaling; Social Enterprise; Health Care and Treatment; Nonprofit Organizations; Growth and Development Strategy; Health Industry; United States
Rangan, V. Kasturi, and Sarah Appleby. "Health Leads: Reaching for Impact (Abridged)." Harvard Business School Case 517-024, September 2016.
- 29 May 2012
- First Look
First Look: May 29
Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B Organizations Author:Frank View Details
Keywords: Sean Silverthorne
- April 18, 2023
- Article
The Rebirth of Software as a Service
By: Frank V. Cespedes and Jacco van der Kooij
Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
- 08 Dec 2021
- Blog Post
The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital
from home, first to Italy and then to Michigan for five years with another 1.5-year detour back to Italy along the way. After seven years living outside of Canada, Memme knew it was time to come home to be near his family, which would also mean View Details
- 28 Oct 2014
- First Look
First Look: October 28
against reports from third parties is critical for modern tax enforcement and the growth of state capacity. However, there may be limits to the effectiveness of third-party information if taxpayers can make offsetting adjustments on less... View Details
Keywords: Carmen Nobel
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 19 Dec 2022
- Research & Ideas
What Motivates People to Give Generously—and Why We Sometimes Don't
donations. So, my coauthor, Dale Miller, and I looked at whether different framings of that situation can impact people’s willingness to give. There are two ways to frame a situation like that: Either you are buying an item with the... View Details
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
strong worldwide. The chairman is committed to the environment. Many consumers are no longer considering Fords when buying their new cars, but they are predisposed to giving Ford another chance. Fords worldwide should henceforth have a... View Details
- September 2020 (Revised June 2021)
- Case
Algramo
By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details
Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
- 19 Jul 2016
- First Look
July 19, 2016
Abstract—We estimate the causal effect of sovereign default on the equity returns of Argentine firms. We identify this effect by exploiting changes in the probability of Argentine sovereign default induced by legal rulings in the case of Republic of Argentina View Details
Keywords: Sean Silverthorne
- 24 Apr 2017
- Op-Ed
Op-Ed: Courage: The Defining Characteristic of Great Leaders
the defining characteristic of the best ones is courage to make bold moves that transform their businesses. Courageous leaders take risks that go against the grain of their organizations. They make decisions... View Details
- Article
How a Fast-Growing Startup Built Its Sales Team for Long-Term Success
By: Frank V. Cespedes and David Mattson
It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details
Cespedes, Frank V., and David Mattson. "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success." Harvard Business Review (website) (December 4, 2017).
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- Web
Resources - Christensen Center for Teaching & Learning
Method by David Garvin October 2003 Harvard Magazine Making the Case by David Garvin Background Notes 1995, rev. 1996 Choreographing a Case Class by V. Kasturi Rangan Compares four different approaches to... View Details
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to make more sales. So I ask them,... View Details
Keywords: by Garry Emmons
- 13 Nov 2023
- Blog Post
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)
On Veterans Day, we take a moment to honor the courageous individuals who have served in the armed forces. Today, we hear from Lindsey Chrismon (MBA 2025) who served with dedication and is now pursuing an MBA, connecting the worlds of military service and higher... View Details
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV... View Details
Keywords: Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
Strategic Value Of Values: A New Guidance System By Rosabeth Moss Kanter Any company can say it has values, but what Banco Real did was to embed them in business practice and make them credible to the skeptics inside and outside of their... View Details
Keywords: by Rosabeth Moss Kanter
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad... View Details
- 01 Mar 2024
- News
In My Humble Opinion: Role Model
One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details