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  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

What’s the best way to run a company? The question has bedeviled economists as long as companies have existed. How, after all, do you measure something as soft as management style across the range of different types and sizes of companies in a way that View Details
Keywords: by Michael Blanding
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

strong worldwide. The chairman is committed to the environment. Many consumers are no longer considering Fords when buying their new cars, but they are predisposed to giving Ford another chance. Fords worldwide should henceforth have a... View Details
Keywords: by John A. Quelch; Auto
  • Article

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

By: Frank V. Cespedes and David Mattson
It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details
Keywords: Business Startups; Salesforce Management; Management Practices and Processes
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  • 29 May 2012
  • First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B Organizations Author:Frank View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • News

3-Minute Briefing: Jeremy Grantham (MBA 1966)

company went bankrupt. I wrote up that experience as an investing principle for a quarterly newsletter: It’s always good to have a mother to buy your bad stocks. After business school, I went into management consulting, which is quite a... View Details
Keywords: climate change; finance; sustainability; prediction; Finance
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • April 1990 (Revised January 1993)
  • Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

Strategic Value Of Values: A New Guidance System By Rosabeth Moss Kanter Any company can say it has values, but what Banco Real did was to embed them in business practice and make them credible to the skeptics inside and outside of their... View Details
Keywords: by Rosabeth Moss Kanter
  • 22 Nov 2023
  • News

So You Want to Join a Startup

is that I view people going into startups as essentially making an investment with their careers. And, if you look at the other side of the coin of who invests in startups—venture capitalists, angel investors—they do a lot of due... View Details
  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • Web

Resources - Christensen Center for Teaching & Learning

Method by David Garvin October 2003 Harvard Magazine Making the Case by David Garvin Background Notes 1995, rev. 1996 Choreographing a Case Class by V. Kasturi Rangan Compares four different approaches to... View Details
  • Web

Social Enterprise - Faculty & Research

L. Reinhardt Michael E. Porter See All HBS Working Knowlege 09 Apr 2024 Sustaining a Legacy of Giving in Turkey Re: Christina R. Wing 05 Dec 2023 Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive 15 Aug 2023 Why Giving to... View Details
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

to traditional causal inference methods, ML methods make far fewer a priori assumptions about the functional form of the underlying model that best represents the data. Given this, researchers could use such methods to explore novel and... View Details
Keywords: Dina Gerdeman
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

including Rivkin, who had spent their academic careers studying organizational design and organizational identity. A comprehensive study of the FBI’s transformation resulted in the paper "Does 'What We Do' Make Us 'Who We Are'?... View Details
Keywords: by Carmen Nobel
  • 18 May 2022
  • Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

result in banks charging consumers multiple overdraft fees rather than just one, draining significant cash from people living at the edge of their means at a time when inflation is further reducing their buying power. "The misconception... View Details
Keywords: by Rachel Layne; Financial Services
  • December 15, 2015
  • Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson
When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details
Keywords: Strategy; Salesforce Management
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  • Web

Alumni - Global

globally. The numerous alumni clubs and associations provide a wide range of professional, educational and social programs within their communities, reinforcing the HBS mission “to educate leaders who make a difference in the world.”... View Details
  • November 1992 (Revised May 1993)
  • Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States
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  • 19 Jul 2016
  • First Look

July 19, 2016

Abstract—We estimate the causal effect of sovereign default on the equity returns of Argentine firms. We identify this effect by exploiting changes in the probability of Argentine sovereign default induced by legal rulings in the case of Republic of Argentina View Details
Keywords: Sean Silverthorne
  • 29 Sep 2022
  • Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

who came before you, but you accept the terms of the scene and add to it, rather than contradicting it. So, if the first player says, “Here’s an apple,” you shouldn’t reply, “That’s actually a small melon.” That might buy you a laugh, but... View Details
Keywords: by Francesca Gino