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  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest.... View Details
Keywords: Dina Gerdeman
  • Article

Financial Incentive Based Approaches for Weight Loss: A Randomized Trial

By: Kevin Volpp, Leslie K. John, Andrea Troxel, Laurie Norton, Jennifer Fassbender and George Loewenstein
Keywords: Finance; Health; Motivation and Incentives
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  • 07 Sep 2011
  • First Look

First Look: Sept. 7

industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro Acquisti, Leslie John, and George... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2020
  • News

Most Popular Cold Call Episodes in 2020

  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick, commented that "In today's multi-stakeholder and multi-channel society, CEOs are increasingly concerned about reputational risk, both for their company and themselves.... View Details
Keywords: by Martha Lagace
  • March 2023
  • Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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  • 01 Sep 2020
  • News

We Rise

general partner in the firm’s history and went on to win the firm’s investor of the year award 6 times in 17 years. “I had a different background and a different point of view,” she says. “It made me pretty good at this.” #3: Revamp the Pitch In 2016, View Details
Keywords: April White; Finance
  • Web

Staff Directory | Baker Library

jbeauregard@hbs.edu Areas of Expertise: financial databases (i.e Bloomberg, Crunchbase, Pitchbook, LSEG, Morningstar, FactSet, Datastream), data gathering, literature searching, fact-checking and background information, class preparation, case updates. View Details
  • 2023
  • Article

A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry
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  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

Anomalie, a custom wedding dress company, Leslie Voorhees and Calley Means (both MBA 2015) have connections to manufacturers in China as well as to people on the front lines of the COVID-19 pandemic. They decided to use their network to... View Details
  • 15 Jun 2010
  • First Look

First Look: June 15

case:http://cb.hbsp.harvard.edu/cb/product/310071-PDF-ENG George Martin at The Boston Consulting Group (A) Leslie A. Perlow and Kerry HermanHarvard Business School Case 410-112 George Martin, managing partner at The Boston Consulting... View Details
Keywords: Martha Lagace
  • Web

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

"The able and fine manufacturers all over the nation...gave practical sense and meaning to my classes," he wrote, helping students "not only to reflect, but to act." 18 His guest lecturers over the years included Leslie Groves, the head... View Details
  • Web

Leadership, Ethics, and Corporate Accountability Course | HBS Online

drive within me to learn and absorb as much as I could. Leslie Pico A small business owner and tech entrepreneur from Arizona Programming & System Analysis, Biomedical Engineering, Estrella Mountain Community College Small Business... View Details
  • 01 Mar 2015
  • News

Alumni and Faculty Books for March 2015

argues that it is not the business plan but the personality behind it that counts. Behind the Mask: Embrace Risk and Dare to Be Better by Don Hastings (MBA 1953) and Leslie Anne Hastings (Xlibris) In this memoir, Hastings relates how, as... View Details
Keywords: Publishing Industries (except Internet); Information
  • Article

Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis

By: Marc S. Mitchell, Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh and Guy E. Faulkner
Context Less than 5% of U.S. adults accumulate the required dose of exercise to maintain health. Behavioral economics has stimulated renewed interest in economic-based, population-level health interventions to address this issue. Despite widespread implementation of... View Details
Keywords: Exercise; Health; Behavior; Motivation and Incentives
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  • Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details
Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior
Related
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

gun restrictions. Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information on their costs to produce a good to consumers. However, we... View Details
Keywords: Dina Gerdeman
  • 10 May 2016
  • First Look

May 10, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51040 forthcoming American Journal of Health Promotion The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial By: John, Leslie K., Andrea Troxel,... View Details
Keywords: Carmen Nobel
  • 22 May 2012
  • First Look

First Look: May 22

office-but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and... View Details
Keywords: Sean Silverthorne
  • Web

Print View - Course Catalog

Fall 2024 Q1Q2 3.0 Corporate Governance and Boards of Directors General Management, Organizational Behavior Lynn Paine Spring 2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall... View Details