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Show Results For
- All HBS Web
(969)
- News (180)
- Research (608)
- Events (2)
- Multimedia (4)
- Faculty Publications (241)
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- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
place, while the results of that innovation leads to learning that reshapes the strategy. Lean Strategy enables company builders to pursue viable opportunities, stay focused, and align the entire organisation while supporting front-line... View Details
Keywords: Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
large firms often encounter difficulties in formulating and committing changes due to the complexity in firms' activities. Beyond cognitive limitations, perhaps the most intriguing type of failure is when managers fully understand the nature of the required change, and... View Details
Keywords: Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details
Keywords: Martha Lagace
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
dangerous to share," John says. Creepy Questions Specifically, John and two colleagues from Carnegie Mellon set out to study a common contradictory attitude toward Internet privacy. On the one hand, studies show that Americans are wary of View Details
Keywords: by Carmen Nobel
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
advantages of scale for innovation, companies need the right combination of strategy, systems, and culture. Based on more than three decades of the Pisano's research, teaching, and experience, Creative Construction offers a set of... View Details
Keywords: Dina Gerdeman
- 14 Jan 2014
- First Look
First Look: January 14
conglomerate Tata Group and Envision, an entrepreneurial alternative energy company based in China-and found significant commonalities. These three companies demonstrate the essential attributes of a... View Details
Keywords: Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Bruce Harreld, Charles A. O'Reilly III, and Michael Tushman Periodical:California Management Review 49, no. 4 (summer 2007) Abstract In the past 15 years, the IBM Company has undergone a remarkable transformation from a struggling seller... View Details
Keywords: Martha Lagace
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this... View Details
Keywords: by Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Series B financing, enough to bring the View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
The trillion-dollar size of the union pension funds gave the Office a platform from which to work. The departure of Home Depot's CEO had been a significant step by Home Depot and the company had made other concessions as well. The AFL-CIO... View Details
Keywords: Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace