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Show Results For
- All HBS Web
(958)
- News (176)
- Research (606)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
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- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 12 Jan 2016
- First Look
January 12, 2016
correlation between exposures. We find that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs are associated with and may be attributable to how U.S. companies manage their work forces. Our results... View Details
Keywords: Carmen Nobel
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
business model for decades. Shrewd observers knew it. The company did not transform itself because it could continue to coast along, living in the reflected aura of its past glory. GM's leadership acted in 2008 as if it were 1998 or 1988.... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and View Details
Keywords: by Jean Ayers
- 27 Sep 2011
- First Look
First Look: September 27
overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details
Keywords: Martha Lagace
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
Andy Grove) in which two of the protagonists—two of the greatest business executives in modern times—would be rolling over in their graves over this policy. Since Steve Jobs’ father was a Syrian immigrant, President Trump’s executive order might have led the world’s... View Details
Keywords: by Staff
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
capacity to fulfill the high volume of orders is going to be challenging for many retailers and third-party logistics companies. Some companies like Walmart are adding pop-up centers for online orders inside the distribution centers that... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
seemed the government's Black Economic Empowerment (BEE) policies were only enriching a few. In 1997, Surve and three of his comrades founded Sekunjalo, an investment holding company that sought to offer "a gentler capitalism"... View Details
Keywords: Martha Lagace
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
dangerous to share," John says. Creepy Questions Specifically, John and two colleagues from Carnegie Mellon set out to study a common contradictory attitude toward Internet privacy. On the one hand, studies show that Americans are wary of View Details
Keywords: by Carmen Nobel
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this... View Details
Keywords: by Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details
Keywords: by Christina Pazzanese
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace