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  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this... View Details
Keywords: by Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details
Keywords: by Raymond Burke; Retail
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

building a strong user base with its original app (Ovia Fertility, which helped women conceive by tracking ovulation and other factors), the young company launched a second app, Ovia Pregnancy, which helped women have a healthy pregnancy... View Details
Keywords: Dina Gerdeman
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

seemed the government's Black Economic Empowerment (BEE) policies were only enriching a few. In 1997, Surve and three of his comrades founded Sekunjalo, an investment holding company that sought to offer "a gentler capitalism"... View Details
Keywords: Martha Lagace
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

transforming an entrepreneurial company into an institutionalized firm, Çavuşoğlu established adjacent businesses such as movie advertising and ticket sales. The most recent step in transforming Mars was to... View Details
Keywords: Dina Gerdeman
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

Get What You Pay Them Case: Lincoln Electric Company Written: 1975 Copies Sold: 284,826 With a tradition of innovation and technological leadership, the Lincoln Electric Company of Cleveland, Ohio, was the... View Details
Keywords: by Garry Emmons
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

meeting room for that purpose at Flatiron Partners in New York. Companies in which Flatiron had invested scheduled the room, one after another, for their board meetings. In our case, we had moved our meeting to New York to discuss growth... View Details
Keywords: by James Heskett; Publishing; Retail
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
  • 25 Sep 2012
  • First Look

First Look: September 25

Publications Producing Prosperity: Why America Needs a Manufacturing Renaissance Author: Gary P. Pisano Publication: Harvard Business Review Press, in press. (due October 2012) Abstract For years-even decades-in response to intensifying global competition, American... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next season’s assortment. Peck was... View Details
Keywords: Carmen Nobel
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

  Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also... View Details
Keywords: Martha Lagace
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

users of the competitor's cream versus light users. Of course, then the incumbent can do the same in return. At that point the supermarket becomes essentially an advertising medium. The situation I'm describing is run by a View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

advantages of scale for innovation, companies need the right combination of strategy, systems, and culture. Based on more than three decades of the Pisano's research, teaching, and experience, Creative Construction offers a set of... View Details
Keywords: Dina Gerdeman
  • 14 Jan 2014
  • First Look

First Look: January 14

conglomerate Tata Group and Envision, an entrepreneurial alternative energy company based in China-and found significant commonalities. These three companies demonstrate the essential attributes of a... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

Bruce Harreld, Charles A. O'Reilly III, and Michael Tushman Periodical:California Management Review 49, no. 4 (summer 2007) Abstract In the past 15 years, the IBM Company has undergone a remarkable transformation from a struggling seller... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
  • 27 Sep 2011
  • First Look

First Look: September 27

overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne

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