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Show Results For
- All HBS Web
(949)
- News (180)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (241)
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and... View Details
Keywords: Martha Lagace
Samuel C. Johnson II
Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a... View Details
Keywords: Personal Care & Home Products
- 01 Oct 2018
- News
Advancing Opportunities for Others
I had to ask myself, ‘What risk are you taking? You've been doing this for 20 years; you're good at it; you can do four or five deals in a week; and no other company knows that you're working on any other deal. Maybe you've got a little... View Details
Keywords: Finance
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
Keywords: Garry Emmons
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
kinds of systems we see as being very effective, in that they're not intrusive…and the value you get back far outweighs the expense of clicks," he said. Eisenmann also asked participants if the advertising revenue model will... View Details
Keywords: by Julie Jette
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through... View Details
Keywords: Food & Tobacco
King C. Gillette
Gillette invented the safety razor, creating a new U.S. industry. In 1903, Gillette sold 51 of his razors and 168 blades. He increased these numbers dramatically so that by the end of the next year, he had sold 90,000 razors and 12.4 million blades. Gillette grew his... View Details
Keywords: Personal Care & Home Products
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
Herbert F. Johnson
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived.... View Details
Keywords: Personal Care & Home Products
Adolphus W. Green
Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda... View Details
Keywords: Food & Tobacco
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel products comprised 2/3... View Details
Keywords: Food & Tobacco
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used... View Details
- Web
Photographs & Prints | Baker Library
Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details
- 01 Oct 2000
- News
Faculty Retirements
Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details
Howard L. Clark
advertising campaign “Do you know me?” and later, “Don’t leave home without it.” By the time Clark retired in 1977, the company had grown to include over 650 offices in more than 100 countries, with over 8... View Details
Keywords: Finance
- Web
Collection Highlights | Baker Library
partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses... View Details
Michel C. Bergerac
Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details
Keywords: Personal Care & Home Products