Lamar Advertising Company - Publications - Faculty & Research

Richard W. Sears

embellish with advertisements in the infamous Sears, Roebuck catalogs, his company was a huge success, its sales growing from $300,000 in 1893 to over $10 million in 1900. View Details

Keywords: Retail

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details

Keywords: Publishing & Print Media

Howard L. Clark

advertising campaign “Do you know me?” and later, “Don’t leave home without it.” By the time Clark retired in 1977, the company had grown to include over 650 offices in more than 100 countries, with over 8... View Details

Keywords: Finance

Michel C. Bergerac

Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details

Keywords: Personal Care & Home Products

Richard R. Deupree

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on... View Details

Keywords: Personal Care & Home Products

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details

Web

Special Collections & Archives | Baker Library

Special Collections & Archives Ask Us Discover, Research, Engage Learn about collections Find and use resources Explore exhibits Collection Highlights See All Collection Highlights Polaroid Corporation Collection Records from one of the most creative and innovative... View Details

Web

Photographs & Prints | Baker Library

Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details

Abe Plough

In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a... View Details

Keywords: Healthcare

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details

Keywords: by Working Knowledge editors

Robert E. (Ted) Turner

Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from... View Details

Keywords: Entertainment & Broadcast Media

01 Dec 2006
News

One-on-One with Jeff Hicks

programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

18 Mar 2014
News

The Oz of Data Opens the Curtain

Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used... View Details

Keywords: Re: Multiple Faculty; Telecommunications

Web

Collection Highlights | Baker Library

partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses... View Details

01 Oct 2000
News

Faculty Retirements

Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details

01 Jun 2009
News

Martin V. Marshall Remembered

retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details

Keywords: obiturary; Colleges, Universities, and Professional Schools; Educational Services

Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

everything from stomach pains to coughs to kidney disease, “Sagwa” was in reality Healy and Bigelow's own formulation. They not only told fictional accounts of its origins but likely invented its name to make their product sound more “Indian.” The View Details

04 Sep 2019
News

Ask the Expert: Bounce Back

questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into emails that are sent by publishers, and View Details

Keywords: Jen McFarland Flint

Ernest Gallo

cooler, a new wine product, selling 2 million cases, and helping the company to exceed an estimated $1 billion in sales that same year. The commercial characters Gallo created to pitch his new wine cooler to the public, Frank Bartles... View Details

Keywords: Food & Tobacco

Publications