Lamar Advertising Company - Publications - Faculty & Research

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

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01 Oct 2018
News

Advancing Opportunities for Others

I had to ask myself, ‘What risk are you taking? You've been doing this for 20 years; you're good at it; you can do four or five deals in a week; and no other company knows that you're working on any other deal. Maybe you've got a little... View Details

Keywords: Finance

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Leading with Creative Problem Solving: Ron Kurtz (MBA 1967) - Recruiting

entrepreneurial inclination fostered by growing up in a family that owned retail stores and enjoyed telling stories of their sales. Advertising was a popular career with a certain amount of glamour in the 1950s and 1960s. I, too, liked... View Details

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Photographs & Prints | Baker Library

Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details

Adolphus W. Green

Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda... View Details

Keywords: Food & Tobacco

Edward R. Stettinius

When Stettinius joined Diamond Match, it was the United States’ leading producer of matches, but it was a suffering entity. Within a few short years, however, Stettinius turned the company around and initiated an View Details

Keywords: Fabricated Goods

Richard J. Reynolds

Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel products comprised 2/3... View Details

Keywords: Food & Tobacco

George H. Hartford

Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of... View Details

Keywords: Retail

Richard W. Sears

embellish with advertisements in the infamous Sears, Roebuck catalogs, his company was a huge success, its sales growing from $300,000 in 1893 to over $10 million in 1900. View Details

Keywords: Retail

Nelson Doubleday

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details

Keywords: Publishing & Print Media

Abe Plough

In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a... View Details

Keywords: Healthcare

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details

Keywords: by Working Knowledge editors

Howard L. Clark

advertising campaign “Do you know me?” and later, “Don’t leave home without it.” By the time Clark retired in 1977, the company had grown to include over 650 offices in more than 100 countries, with over 8... View Details

Keywords: Finance

01 Dec 2006
News

One-on-One with Jeff Hicks

programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

Robert E. (Ted) Turner

Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from... View Details

Keywords: Entertainment & Broadcast Media

Michel C. Bergerac

Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details

Keywords: Personal Care & Home Products

Richard R. Deupree

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on... View Details

Keywords: Personal Care & Home Products

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used... View Details

Keywords: Re: Multiple Faculty; Telecommunications

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details

Keywords: by Sean Silverthorne

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Collection Highlights | Baker Library

partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses... View Details

Publications