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Show Results For
- All HBS Web
(945)
- News (178)
- Research (611)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
Owsley Brown II
Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the View Details
Keywords: Food & Tobacco
Leroy A. Lincoln
Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted... View Details
Keywords: Finance
Samuel C. Johnson II
Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a... View Details
Keywords: Personal Care & Home Products
Milton S. Hershey
Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The... View Details
Keywords: Food & Tobacco
- 01 Apr 2000
- News
New Exhibit Highlights Turning Point for American Business
on display in Morgan Hall, titled "The Emergence of Modern American Business." The exhibit features large black-and-white photographs, colorful advertising cards, informative broadsides, and other memorabilia selected from the Baker... View Details
Keywords: Nancy O. Perry
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through... View Details
Keywords: Food & Tobacco
King C. Gillette
Gillette invented the safety razor, creating a new U.S. industry. In 1903, Gillette sold 51 of his razors and 168 blades. He increased these numbers dramatically so that by the end of the next year, he had sold 90,000 razors and 12.4 million blades. Gillette grew his... View Details
Keywords: Personal Care & Home Products
Edward R. Stettinius
When Stettinius joined Diamond Match, it was the United States’ leading producer of matches, but it was a suffering entity. Within a few short years, however, Stettinius turned the company around and initiated an View Details
Keywords: Fabricated Goods
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
- 01 Oct 2018
- News
Advancing Opportunities for Others
I had to ask myself, ‘What risk are you taking? You've been doing this for 20 years; you're good at it; you can do four or five deals in a week; and no other company knows that you're working on any other deal. Maybe you've got a little... View Details
Keywords: Finance
Richard W. Sears
embellish with advertisements in the infamous Sears, Roebuck catalogs, his company was a huge success, its sales growing from $300,000 in 1893 to over $10 million in 1900. View Details
Keywords: Retail
Nelson Doubleday
Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details
Keywords: Publishing & Print Media
George H. Hartford
Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of... View Details
Keywords: Retail
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details
Keywords: by Working Knowledge editors
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In fact, because it is no longer cool to be American, the price premium may even turn into a deficit, squeezing Brand America's profit margins. Q: What about the ability of U.S. companies to recruit talent and cultivate overseas partners?... View Details
Keywords: by Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program that monitored advertisements directed to children. However, the program did not stipulate which products View Details
Keywords: Sean Silverthorne
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
Adolphus W. Green
Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda... View Details
Keywords: Food & Tobacco
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though Camel products comprised 2/3... View Details
Keywords: Food & Tobacco
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details