Publications

2016
Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser

Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details

Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe

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November–December 2020
Article

Getting Serious About Diversity: Enough Already with the Business Case

By: Robin Ely and David A. Thomas

Leaders may mean well when they tout the economic payoffs of hiring more women and people of color, but there is no research support for the notion that diversifying the workforce automatically improves a company’s performance. This article critiques the popular... View Details

Keywords: Diversity; Organizational Culture; Organizational Structure; Change; Trust

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November 2001 (Revised September 2004)
Case

Evolution of Treatment, The: The Case of Diabetes

By: Richard M.J. Bohmer, Jeffrey D. Street and Laura Feldman

Scientific knowledge surrounding diabetes mellitus has grown over the last century to include its cause, treatment, and prevention strategies. However, the type and level of care that patients receive is suboptional. This case examines the forces in industry,... View Details

Keywords: Policy; Health Care and Treatment; Innovation and Management; Knowledge Use and Leverage; Management; Management Analysis, Tools, and Techniques; Health Industry

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

problems or create value in some way. What's driving this trend? Karim Lakhani: The main driver is accessing knowledge that is widely distributed in the world. Many organizations are now finding they simply do not have the ability to... View Details

Keywords: by Sean Silverthorne; Technology

23 Oct 2019
Working Paper Summaries

Decarbonization Factors

Keywords: by Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington, and Hui (Stacie) Wang

18 Jun 2001
Lessons from the Classroom

Why Leaders Need Great Books

"I sold funeral insurance to North Carolina black people. I myself am not black. Like everybody else who was alive fifty-nine years ago, I was so young then, you know? I still feel bad about what went on. My wife says: telling somebody might help. Here lately,... View Details

Keywords: by Martha Lagace

September 1994
Case

Leadership Problems at Salomon (A)

By: Lynn S. Paine and Michael Santoro

Deryck Maughan, a vice chairman and co-head of investment banking at Salomon Brothers, learns that his superiors have been less than candid about their knowledge of bidding improprieties by the firm's government trading desk. He must decide what, if anything, he should... View Details

Keywords: Leadership; Decision Choices and Conditions; Ethics; Moral Sensibility; Values and Beliefs; Crime and Corruption; Rank and Position; Financial Services Industry

Video

Our Difference - Active Learning

09 Mar 2015
News

Harvard Business School Professor Emeritus Walter J. Salmon Dies at 84

09 May 2023
Cold Call Podcast

Can Robin Williams’ Son Help Other Families Heal Addiction and Depression?

Keywords: Re: Lauren H. Cohen; Health; Entertainment & Recreation

Reshmaan N. Hussam

Reshmaan Hussam is an associate professor of business administration in the Business, Government and International Economy Unit, a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and a faculty affiliate at the Abdul Latif Jameel Poverty... View Details

06 Oct 2020
Video

Black Founders: Camille McGirt, MBA 2021

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details

9 AM – 9 AM EDT, 09 Oct 2018

HBX Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details

24 Aug 2018
Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

"The MS/MBA program is an opportunity to expand my knowledge of engineering and design, while developing a strong foundation in business. I am most excited about becoming part of a creative and entrepreneurial community that I hope... View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications

13 Oct 2020
Working Paper Summaries

Fencing Off Silicon Valley: Cross-Border Venture Capital and Technology Spillovers

Keywords: by Ufuk Akcigit, Sina T. Ates, Josh Lerner, Richard Townsend, and Yulia Zhestkova; Financial Services

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry