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  • All HBS Web  (3,855)
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  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • February 2002 (Revised March 2002)
  • Case

India's Intellectual Property Rights Regime and the Pharmaceutical Industry

In 1970, the Indian government significantly revised its patent law, Patents and Design Act of 1911. The 1911 act was enacted when India was a colony of Great Britain, and it was controversial because it led to the total dominance of India's pharmaceutical market by... View Details
Keywords: Patents; Pharmaceutical Industry; Great Britain; India
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Huang, Yasheng, and Hal Hogan. "India's Intellectual Property Rights Regime and the Pharmaceutical Industry." Harvard Business School Case 702-039, February 2002. (Revised March 2002.)
  • 03 Nov 2011
  • News

Oversight Of Brokers Scrutinized

    Greater Good

    Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details
    • 2010
    • Working Paper

    Foreign Entry and the Mexican Banking System, 1997-2007

    By: Stephen Haber and Aldo Musacchio
    What is the impact of foreign bank entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the Mexican government radically changed the laws governing the... View Details
    Keywords: Developing Countries and Economies; Credit; Banks and Banking; Financing and Loans; Foreign Direct Investment; Market Entry and Exit; Business and Government Relations; Banking Industry; Mexico
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    Haber, Stephen, and Aldo Musacchio. "Foreign Entry and the Mexican Banking System, 1997-2007." Harvard Business School Working Paper, No. 10-114, June 2010.

      Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed--and What to Do About It

      Silicon Valley, Singapore, Tel Aviv—the global hubs of entrepreneurial activity—all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer... View Details

      • April 2005 (Revised March 2007)
      • Case

      eAccess, Ltd.

      By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota
      The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To... View Details
      Keywords: Information Infrastructure; Diversification; Policy; Business Startups; Mobile and Wireless Technology; Communications Industry; Telecommunications Industry; Japan
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      Eisenmann, Thomas R., Masako Egawa, and Ariko Ota. "eAccess, Ltd." Harvard Business School Case 805-117, April 2005. (Revised March 2007.)

        Emily Tedards

        Emily Tedards is a Doctoral Student in the Organizational Behavior program at Harvard Business School and a Doctoral Fellow for the Reimagining the Economy Initiative at Harvard Kennedy School. Emily is interested in interorganizational networks, alliances, and the... View Details

        • February 2004 (Revised March 2010)
        • Case

        Brazil 2003: Inflation Targeting and Debt Dynamics

        By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
        In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details
        Keywords: Economy; Inflation and Deflation; Money; Borrowing and Debt; Policy; Emerging Markets; Brazil
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        Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Brazil 2003: Inflation Targeting and Debt Dynamics." Harvard Business School Case 704-028, February 2004. (Revised March 2010.)
        • January 2022 (Revised November 2023)
        • Supplement

        Uber in China (C): The Cost of Success for Didi

        By: William C. Kirby and Noah B. Truwit
        On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
        Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Technology Industry; China
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        Kirby, William C., and Noah B. Truwit. "Uber in China (C): The Cost of Success for Didi." Harvard Business School Supplement 322-068, January 2022. (Revised November 2023.)
        • April 1991 (Revised July 1992)
        • Case

        Koito Manufacturing Ltd.

        By: W. Carl Kester and Robert W. Lightfoot
        Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
        Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
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        Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
        • 07 Dec 2009
        • Research & Ideas

        Government’s Positive Role in Kick-Starting Entrepreneurship

        the explosive growth of virtually every other major venture market around the globe. Yet for every successful public intervention spurring entrepreneurial activity there are many failed efforts, wasting untold billions in taxpayer... View Details
        Keywords: by Sean Silverthorne; Technology
        • 20 Aug 2001
        • Research & Ideas

        Making an Ally of Uncle Sam

        a whole (albeit formless) entity. 3 Previous efforts to develop frameworks for "nonmarket strategy" have explicitly dealt with government influences on business. 4 The nonmarket approach looks at the impact of View Details
        Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
        • October 1986 (Revised November 1988)
        • Case

        B-W Footwear

        By: David B. Yoffie
        As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
        Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
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        Yoffie, David B. "B-W Footwear." Harvard Business School Case 387-022, October 1986. (Revised November 1988.)
        • 10 Dec 2009
        • Working Paper Summaries

        State Owned Entity Reform in Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership

        Keywords: by Prithwiraj Choudhury & Tarun Khanna
        • 25 Jan 2017
        • HBS Case

        How Should Advertisers Respond to Consumer Demand for Whiter Skin?

        had worked an average of 12 to 15 years in a variety of industries. “Consumers vote with their pocketbooks, and they’re saying they want this product. It makes the consumer feel beautiful. Who is the government or an activist organization... View Details
        Keywords: by Dina Gerdeman; Beauty & Cosmetics
        • 24 Apr 2023
        • HBS Case

        What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

        Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market... View Details
        Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
        • November 1996 (Revised July 1997)
        • Case

        Alexander Plaza

        By: Arthur I Segel and William J. Poorvu
        In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is... View Details
        Keywords: Negotiation Tactics; Negotiation Preparation; Agreements and Arrangements; Risk and Uncertainty; Real Estate Industry; Financial Services Industry; District of Columbia
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        Segel, Arthur I., and William J. Poorvu. "Alexander Plaza." Harvard Business School Case 897-066, November 1996. (Revised July 1997.)
        • 21 Jul 2022
        • Research & Ideas

        Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

        The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,”... View Details
        Keywords: by Rachel Layne; Financial Services
        • September 2014 (Revised June 2017)
        • Case

        Google Inc. in 2014

        By: Benjamin Edelman and Thomas R. Eisenmann
        Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
        Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
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        Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)
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