Publications

January 2009 (Revised February 2011)
Case

Solvay Group: International Mobility and Managing Expatriates

By: Boris Groysberg, Nitin Nohria and Kerry Herman

Marcel Lorent, head of International Mobility at Brussels-based Solvay Group, faces decisions on the expatriation status of four of his firm's talented executives. Each decision will impact the candidate's professional and personal life and will have implications for... View Details

Keywords: Leadership Development; Globalized Firms and Management; Work-Life Balance; Talent and Talent Management; Residency; Employees; Brussels

2005
Book

Renewing Unilever: Transformation and Tradition

By: Geoffrey Jones

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details

Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

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January 2024
Technical Note

The ICARUS Principles: What It Takes to Tackle the World

By: Debora L. Spar and Julia M. Comeau

Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details

Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

(iStockphoto/aydinmutlu) Logistics issues have taken on unexpected and possibly unwanted “glamour” among those who study business and economics, thanks to the COVID-19 pandemic and its global aftermath. It’s a throwback to the days when... View Details

Keywords: by James Heskett; Manufacturing; Shipping; Transportation

Josh Lerner

Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details

Keywords: biotechnology; high technology; venture capital industry

April 2021
Case

Distinct Software

By: Das Narayandas, Arijit Sengupta and Jonathan Wray

Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details

Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning

September 2019 (Revised December 2019)
Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg

In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details

2024
Working Paper

Appropriate Entrepreneurship? The Rise of China and the Developing World

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang

Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details

Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China

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June 2024 (Revised September 2024)
Case

Sequoia Capital

By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo

Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details

Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry

2017
Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones

This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details

Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges

SSRN

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February 2002 (Revised September 2002)
Case

Competition in Japanese Financial Markets, 2002

By: Tarun Khanna and Louis P. DiLorenzo, Jr

In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details

Keywords: Risk and Uncertainty; Competition; Investment Banking; Financial Markets; Globalization; Financial Crisis; Commercial Banking; Banking Industry; Japan

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November 2003 (Revised September 2021)
Case

Ivar Kreuger and the Swedish Match Empire

By: Geoffrey Jones and Ingrid Vargas

Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,... View Details

Keywords: History; International Finance; Globalized Firms and Management; Crime and Corruption; Ethics; Monopoly; Business and Government Relations; Sweden

19 Apr 2010
Research & Ideas

The History of Beauty

worldwide, there is now also a concern that the forms in which such claims were delivered, whether in jars or creams, should be relevant to local consumers in each market. Moreover, as global firms... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details

Keywords: by Geoffrey Jones

November 1998 (Revised July 1999)
Case

Merrill Lynch's Acquisition of Mercury Asset Management

By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler

In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one... View Details

Keywords: Acquisition; Asset Management; Currency; Financial Strategy; Global Strategy; Brands and Branding; Distribution; Production; Organizational Change and Adaptation; Retirement; Japan; Europe; United Kingdom

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July 2023
Supplement

Schuberg Philis: From Success to Significance (B)

By: Thomas J. DeLong and Daniela Beyersdorfer

Three years into their “Ambition” growth plan, in 2022, the management team of Dutch professional service firm Schuberg Philis is taking stock. The global COVID-19 pandemic and other headwinds required adjustments to their growth targets, but they believe that their... View Details

Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands