Publications

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had almost doubled, and some put it as high as $4 billion in 1999. Forecasts on what lies ahead are... View Details

Keywords: by Susan Young

September 2004 (Revised February 2007)
Case

Hedging Currency Risks at AIFS

By: Mihir A. Desai, Vincent Dessain and Anders Sjoman

The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review... View Details

Keywords: Foreign Direct Investment; Investment Funds; Financial Strategy; Forecasting and Prediction; Revenue; Credit Derivatives and Swaps; Currency; Currency Exchange Rate; Education Industry; North and Central America

June 2015 (Revised July 2016)
Case

Gilbert Lumber Company

By: Steven Rogers and Kenneth Cooper

The Gilbert Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of... View Details

Keywords: Commercial Banking; Financial Crisis; Borrowing and Debt; Financial Strategy; Financing and Loans; Capital Structure; Forecasting and Prediction

Blog

Is AI Coming for Your Job?

AI has fundamentally shifted the nature of Wall Street trading. It determines credit scores for existing and potential customers, screens applicants, assists in hiring, responds in real-time to queries, and suggests new courses of action. "AI SYSTEMS HELP PRODUCE... View Details

January 2018 (Revised January 2020)
Case

People Analytics at McKinsey

By: Jeffrey T. Polzer and Olivia Hull

A private equity–backed fast food chain has hired McKinsey’s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team’s findings, especially those that... View Details

Keywords: Talent and Talent Management; Customer Relationship Management; Forecasting and Prediction; Cost Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Measurement and Metrics; Performance; Performance Capacity; Performance Efficiency; Performance Evaluation; Performance Improvement; Consulting Industry; Service Industry

Web

Case Studies - Social Impact Collaboratory

big-name players in impact investing is an opportunity but also a risk. TPG Rise is defending against that risk by developing a detailed algorithm to forecast and “underwrite” impact using academic evidence. This raises many questions... View Details

December 2001 (Revised February 2008)
Case

Borealis

By: Robert S. Kaplan and Bjorn N. Jorgensen

When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details

Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Manufacturing & Service Operations Management (M&SOM) Best Paper Award with Bin Hong Alex Lee and David Simchi-Levi for "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Christian Kaps : Awarded the 2018... View Details

January 2022 (Revised January 2024)
Case

ReNew Power: Leading the Energy Transition in India

By: Gunnar Trumbull and Malini Sen

Founder-CEO of one of India’s largest clean energy companies, ReNew Power, which develops, builds, and operates utility-scale wind and solar energy projects, has to decide the way forward for the company as the country and the world stand poised at the cusp of an... View Details

Keywords: Energy Generation; Renewable Energy; Energy Sources; Entrepreneurship; Private Equity; Initial Public Offering; Forecasting and Prediction; Trends; Transformation; Private Ownership; Environmental Sustainability; Energy Industry; India; Asia

February 2004 (Revised March 2004)
Case

Cartwright Lumber Company

By: Thomas R. Piper

The Cartwright Lumber Co. faces a need for increased bank financing due to its rapid sales growth and low profitability. A rewritten version of an earlier case. View Details

Keywords: Growth Management; Forecasting and Prediction; Financing and Loans; Corporate Finance; Construction Industry; Forest Products Industry