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  • November 1992 (Revised August 2001)
  • Case

Eskimo Pie Corporation

By: Richard S. Ruback
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details
Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Food and Beverage Industry
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Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry
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Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing
    • 15 Dec 2015
    • First Look

    December 15, 2015

    forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
    Keywords: Carmen Nobel
    • Web

    Mid-US - Global

    breaking into the highly regulated and competitive spirits industry. Gibson reflects on the leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn... View Details
    • 01 Sep 2023
    • News

    Returning to the Roots

    It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details
    Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing
    • August 2006
    • Case

    Dreyer's Slow Churned(TM) Ice Cream

    By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
    Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
    Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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    Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
    • 17 Jun 2011
    • HBS Case

    KFC’s Explosive Growth in China

    restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country,... View Details
    Keywords: by Maggie Starvish; Food & Beverage
    • April 2012
    • Case

    Introducing iSnack 2.0: The New Vegemite

    By: Anat Keinan, Francis Farrelly and Michael Beverland
    Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
    Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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    Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
    • 16 Jul 2007
    • Research & Ideas

    Understanding the ‘Want’ vs. ’Should’ Decision

    desires (e.g., spending instead of saving money, eating junk food instead of health food). The should-self, on the other hand, prefers to behave in a way that will maximize long-run benefits. If left to its own devices, the should-self... View Details
    Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
    • February 2011 (Revised December 2012)
    • Case

    Coca-Cola on Facebook

    By: John Deighton and Leora Kornfeld
    In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
    Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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    Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)
    • 26 Mar 2013
    • First Look

    First Look: March 26

      Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details
    Keywords: Sean Silverthorne
    • 26 Jun 2020
    • Research & Ideas

    Why Japanese Businesses Are So Good at Surviving Crises

    the region might never recover, that people without water, electricity, and food would have to flee, the company would lose all its customers, and employees would lose their jobs. Yakult was certainly hurting—the company’s CFO noted that... View Details
    Keywords: by Dina Gerdeman
    • 01 Jun 2023
    • HBS Case

    A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

    homes in those neighborhoods, property values would decline and put the FHA’s loans at risk. By 1968, when Congress ultimately passed a law banning racial discrimination in housing, the three decades that Black people had been shut out of the housing View Details
    Keywords: by Dina Gerdeman; Apparel & Accessories
    • Web

    Topics - HBS Working Knowledge

    Financial Markets (22) Financial Reporting (7) Financial Statements (1) Financial Strategy (11) Financing and Loans (22) Food (12) For-Profit Firms (1) Forecasting and Prediction (26) Foreign Direct... View Details
    • 25 Aug 2015
    • First Look

    First Look Tuesday

    monetary effect of athletic success to many academic institutions in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49494 Forthcoming IMF Economic Review An Evaluation of Money Market Fund Reform... View Details
    • 01 Mar 2024
    • News

    Game On

    It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
    Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
    • 01 Mar 2024
    • News

    Case Study: Testing the Waters

    Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and... View Details
    Keywords: Jen McFarland Flint; Food and Beverage Stores; Food and Beverage Stores
    • 01 Dec 2023
    • News

    Wide Horizon

    There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
    Keywords: Dan Morrell; Photos by Sarah Wilson
    • 14 Jan 2019
    • Op-Ed

    These 4 CEOs Created a New Standard of Leadership

    how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details
    Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
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