Publications

Research Summary

General research interests

Effects of marketing actions on food choices, energy intake, and obesity.
Psychophysics of package and portion size perception and preferences.
Mere-measurement and self-generated validity effects in survey research.
Attention and choice... View Details

15 Apr 2020
News

Arrivals Dropped 50% Post Lockdown. When Will Azadpur Mandi’s Supply Return to Normal?

March 2011
Case

Calveta Dining Services, Inc.: A Recipe for Growth?

By: James L. Heskett and Patricia Girardi

Calveta Dining Services contracts with senior living facilities (SLFs) for the management of food service to residents. Created by Antonio Calveta and built on his passion for food and traditional family values, the firm had enjoyed three decades of strong growth when... View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Family Business; Expansion; Communication; Employee Relationship Management; Service Operations; Organizational Structure; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry

February 2015 (Revised May 2017)
Case

Delhaize Group: Developing Leaders

By: Boris Groysberg and Sarah L. Abbott

Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details

Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Food and Beverage Industry; Food and Beverage Industry; Belgium

15 Nov 2018
News

Good ‘Food Citizens’: Why Collaboration Is Key to Feeding the World

May 2016 (Revised June 2017)
Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani

Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details

Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India

November 1993 (Revised January 2006)
Supplement

Beech-Nut Nutrition Corporation (B)

By: Lynn S. Paine

Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only. View Details

Keywords: Crime and Corruption; Decisions; Cases; Law; Management; Food and Beverage Industry

November 2008
Case

Syngenta International AG: Tropical Sugar Beet

By: Ray A. Goldberg and Alwin R. Kopse

Syngenta has developed a new sugar beet crop especially useful to tropical climates that enable double cropping to take place and provide both food and energy from the soil. Thus both the governments of Colombia and India are enthused about the new technological... View Details

Keywords: Food; Government and Politics; Technological Innovation; Performance Improvement; Performance Productivity; Research and Development; Environmental Sustainability; Technology Adoption; India; Colombia

17 Aug 2014
News

Authenticity, Repurposed, in a Mason Jar

09 Apr 2012
News

Who Sways the USDA on GMO Approvals?

20 Aug 2018
News

Why Work Requirements Hurt the Poor

02 Mar 2016
News

Drug ad backlash doesn’t deter Cambridge biotech

October 2023
Case

Foodology: Creating a Virtual Restaurant Group in Latin America

By: Rembrand M. Koning, Jorge Tamayo and Jenyfeer Martínez Buitrago

In April 2020, Daniela Izquierdo (HBS, 2019) and Juan Guillermo Azuero (HBS, 2019), awaited the results of Harvard Business School’s Alumni New Venture Competition. Operating since September 2019, Foodology, a Colombian food-tech startup in the cloud kitchen segment,... View Details

Keywords: Business Startups; Business Model; Entrepreneurship; Food and Beverage Industry; Latin America; South America; Colombia

February 1992 (Revised September 2003)
Case

Beech-Nut Nutrition Corporation (A-1)

By: Lynn S. Paine

The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details

Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States

29 May 2018
News

From Pink Milk to Smart Questions, How to Be a Rebel Leader

04 Feb 2020
Video

Savannah Maziya

Savannah Maziya, the founder of South Africa-based Bunengi Holdings, recounts how her involvement in the mining industry naturally led to involvement in both infrastructure and agriculture as the business needed to supply logistics as well as food for its workers. View Details

23 Mar 2022
News

Inflation Is Rising, but Your Salary Probably Won’t. Here’s Why

11 May 2015
Video

HBS Professor Forest Reinhardt on Pricing Externalities in Agriculture

November 2010
Supplement

Hikma Pharmaceuticals (B)

By: John A. Quelch

By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details

Keywords: Strategy; Knowledge Use and Leverage; Sales; Pharmaceutical Industry