Film - Publications - Faculty & Research

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Internet you can target the demographics of the segment you're looking for. And there are a variety of mechanisms for identifying them. Q: BMW Films has received a lot of praise. Is this a good example of broadband advertising? A: It's... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Citation

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30 Jan 2018
First Look

January 30, 2018

social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and... View Details

Keywords: Sean Silverthorne

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

performance, and strategize your growth plan. As a young company, this is valuable. It wasn’t until we were ‘in the tank’ that it all felt real, and absolutely nothing beats the feeling of the first Shark putting in an offer. Smith: “The day of View Details

01 Jun 2012
News

Straight to the Heart

emphasizes the power of fate and serendipity in finding love. How do you respond to those who find your proactive approach too contrived? If there’s one pet peeve I have after 10 years in the love business, it’s people’s complete faith in fate. Hollywood View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

13 Mar 2019
Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

recommended a spot on the show to take their one-time class project to the national stage. The same way HBS served as a setting for their venture's launch, they filmed their video application for Shark Tank while on campus for their... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

settlement and formally apologizes on behalf of the British government, June 2013 Shortly thereafter, John Hart, the movie producer behind Boys Don’t Cry and Revolutionary Road, bought the rights to develop a film based on Imperial... View Details

Keywords: by Carmen Nobel

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

digital powerhouse." Kodak's big dilemma is that while 80 percent of the company's revenue comes from traditional film products, that segment is growing at just 2 percent per year. One observer calls this "perhaps the most... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details

Keywords: by Kim Girard; Entertainment & Recreation

25 Oct 2024
Blog Post

Harvard Business School Announces Latest RISE Fellows

on the board of directors for Women’s Voices Now, an organization that empowers women and youth from under-resourced communities to drive social change through film. With the organization’s films reaching more than 190 countries, Snehal... View Details

Web

Commencement 2019 Address | About

It is easy these days to find headlines, news stories, documentaries, and films that feature lapses in the integrity of business leaders. We have fewer role models of integrity—of people who were willing to make the hard call when... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

films featuring BMWs. In the summer of 2001, the company recorded 9 million downloads. These 5 aspects show increasing levels of effective engagement in creating social meaning and identity, Deighton suggests, noting that the first 2... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Web

Classroom and Field Work - Business Education For Women At Harvard University | Harvard Business School

Course . Film directed by Richard Bagley, produced by Bill Buckley, presented by the Harvard-Radcliffe Program in Business Administration, Radcliffe College, 1958. 31 Harvard-Radcliffe Program in Business Administration Catalogue,... View Details

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

governments worldwide collected fees and taxes. To use the company's own phrase, govWorks was about "all payments for all governments." (The film Startup.com featured the company.) Soon after Herman and Tuzman set up shop, they... View Details

Keywords: by Walter Kuemmerle

10 Apr 2012
First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the... View Details

Keywords: Carmen Nobel

16 Sep 2008
First Look

First Look: September 16, 2008

http://www.hbs.edu/research/pdf/09-027.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details

11 Sep 2012
First Look

First Look: September 11

unconscious thought (UT), more so than after conscious thought (CT). We aimed to test the hypothesis that UT decreases intrusions and increases conceptual organization in memory. Methods. Participants were shown a stressful film and were... View Details

Keywords: Sean Silverthorne

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

hints of emotion leak out in facial movements—a momentary blush or twitch that might be caught in a couple frames of film but would escape the notice of most untrained observers. Evidence suggests that micro-expressions are there to be... View Details

Keywords: by Michael Wheeler

07 Nov 2014
News

The First Five Years: Tiffany Pham (MBA 2012)

commenting, we are propagating the democratization of media.” What is Harry Potter really like? [Pham met actor Daniel Radcliffe when he presented her with the Cadillac 2014 Innovator Award for her trailblazing contributions to the film... View Details

Keywords: News, Library, Internet, and Other Services; Information

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

smile. ZMET, which is patented, grew out of his interests in anthropology, photography and cognitive neuroscience. It was sparked, in part, by a trip to Nepal and India ten years ago. On his travels, he presented villagers with plastic cameras and View Details

Keywords: by Martha Lagace

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