Filter Results:
(1,029)
Show Results For
- All HBS Web
(1,764)
- People (6)
- News (439)
- Research (1,029)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
Show Results For
- All HBS Web
(1,764)
- People (6)
- News (439)
- Research (1,029)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
Sort by
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details
Keywords: by Christian Ketels
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come... View Details
- 04 Nov 2015
- What Do You Think?
Why Does Gender Diversity Improve Financial Performance?
answer is obvious. "Women executives have to be at least twice as good as their male counterparts to get to that level.” And Hugh Quick asked the possibly rhetorical question, “Could it be that some women are View Details
Keywords: by James Heskett
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
having a better experience, which is good for the customer,” Buell says. “But obviously, that's also really, really important for the organization.” Buell and Choi detailed their findings in the working paper Improving Customer... View Details
Keywords: by Danielle Kost
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
potential. "He's very good at marketing the business, but especially on the branding side, he understood the importance of the Bikram brand," he says. "It wasn't about yoga, it was about Bikram yoga, and he had to establish... View Details
- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details
Keywords: by Kristen Senz
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
and the DNA of innovators. What they have to say might surprise you. Clayton Christensen Can people learn to be more innovative? I don't want to overstate the case. I think about 40 percent of people just are not going to be good at... View Details
- 18 Dec 2006
- Lessons from the Classroom
Grooming Next-Generation Leaders
of action rather than say, 'I've been given $50,000, now let me try to do the best I can.'" You have to understand what you're leading, adds Sasser. Expertise in only one area—think John Sculley's unsuccessful jump from Pepsi View Details
Keywords: by Martha Lagace
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers On balance, is Chapter 11 bankruptcy protection good for the American economy? Share your insights below. View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 31 Jul 2019
- Research & Ideas
Distressed Employees? Try Resilience Training
depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that over a two-month period, a... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
Keywords: by Michael C. Jensen
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to... View Details
Keywords: by Martha Lagace
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
structural estimation methods. Our results confirm the belief expressed by industry experts that in the fast-food drive-thru industry, customers trade off price and waiting time. More interestingly, our estimates indicate that consumers... View Details
Keywords: Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
his love of a provocative argument and a good discussion, as well as the powerful breadth and depth of his mind. "He always said he didn't mind that people thought he was wrong if they listened long enough to give him a shot,"... View Details