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Publications

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  • All HBS Web  (1,702)
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    • Events  (7)
    • Multimedia  (3)
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  • 05 Jun 2012
  • First Look

First Look: June 5

firms' geographic expansion across time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three View Details
Keywords: Sean Silverthorne
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

effect of toxic workers, whose behavior tends to rub off on coworkers over time. If a company keeps a toxic worker, managers need to be on “red alert,” since coworkers have an increased propensity to become toxic themselves, Minor... View Details
Keywords: by Roberta Holland
  • 18 May 2010
  • First Look

First Look: May 18

  PublicationsTechnology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders Authors:Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell Publication:Academy of Management Learning & Education 8, no.... View Details
Keywords: Martha Lagace
  • 05 Aug 2015
  • Research & Ideas

How Hormones Foretell Whether People Will Cheat

in the August 2015 issue of the Journal of Experimental Psychology: General, the paper was co-authored by a team of behavioral economists and psychologists: Jooa Julia Lee, a postdoctoral fellow at Harvard University; Francesca Gino, a... View Details
Keywords: by Carmen Nobel
  • 07 Jul 2011
  • What Do You Think?

So We Adapt. What’s the Downside?

that "Where I believe we need more than ever to be strident and more fixed is in our intolerance of unacceptable behavior by our leaders." Both commitment and adaptability have their place. Jeffrey Cufaude reminded us that Jim... View Details
Keywords: by Jim Heskett
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

period. Stock indexes can transform longstanding behavior via nonpecuniary channels. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Machine Learning and Human Capital:... View Details
Keywords: Dina Gerdeman
  • 28 Oct 2014
  • First Look

First Look: October 28

behavior of observably similar public and private firms using a new data source on private U.S. firms, assuming for identification that closely held private firms are subject to fewer short-termist pressures. Our results show that... View Details
Keywords: Carmen Nobel
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • 17 Jul 2023
  • Blog Post

Sustainability Career Advice from the Career & Professional Development Office

sustainability? For prospective students interested in this space, know that there are many resources to support you in learning about the challenges and opportunities that exist. From the Business & Environment Initiative to student... View Details
  • 22 Dec 2008
  • Research & Ideas

10 Reasons to Design a Better Corporate Culture

excerpt, the authors outline the top 10 lessons of the best practitioners, from ING Direct to Build-A-Bear Workshop to Harrah's Entertainment.We can learn a great deal from organizations whose strong and adaptive ownership cultures give... View Details
Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

size for products that are viewed as less healthy, and it might even be preferred in some cases. Alex, you studied pricing over a 15-year period just before the pandemic. What did you learn about consumer sensitivity? MacKay: We put... View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

language of thought and expression. It is a language that marketers must learn to speak if they are to understand and connect meaningfully with their customers. Q: How did you become fascinated by deep metaphors? A: We noticed in study... View Details
Keywords: by Martha Lagace; Consumer Products
  • Web

Our Curriculum - Business History

challenging decisions and ethical dilemmas entrepreneurs have faced in countries with repressive regimes and failed states in different historical eras. By reviewing the historical evidence on global entrepreneurship, it provides perspective and a unique View Details
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

part to big-budget advertising behind the chains. But review sites are leveling the playing field by allowing consumers to learn as much about independent restaurants as they know about the chains. "This is one reason why consumer... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 20 May 2024
  • Blog Post

Get to Know Class Day Student Speaker Erik Roberts

had a stint at an autonomous vehicle infrastructure startup. An MBA, he said, was an opportunity to learn a new problem-solving language. “I’ve thought about each step of my life as learning a new language—a... View Details
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

PublicationsMediators in Position Auctions Authors:Itai Ashlagi, Dov Monderer, and Moshe Tennenholtz Publication:Games and Economic Behavior (forthcoming) Abstract A mediator is a reliable entity, which can play on behalf of agents in a... View Details
Keywords: Martha Lagace
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

register. It did for Trump, but not for Clinton. Close the sale. Political marketing requires you win a plurality of votes not every day but on a single day once in four years. Timing is everything. Trump learned what worked and what... View Details
Keywords: by John A. Quelch
  • 20 Jan 2023
  • Blog Post

The Importance of Mentorship: A Conversation With Professor Ting Zhang

deeply and learning something new. In a world filled with distractions that compete for our attention, the classroom is a special place that cultivates an increasingly rare skill: the ability to listen and View Details
  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

the intermediate future. Terms and conditions related to work should be temporary, and companies should actively experiment to learn how to balance the concerns of employees with the need to maintain productivity. Emphasis should be... View Details
Keywords: by Kristen Senz
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

TV, cable programming—but is still trying to figure out the best strategy for integrating them. Despite repeated structural changes, employees still operate in silos. In short, the National Geographic case is fertile learning ground for... View Details
Keywords: by Sean Silverthorne; Publishing
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