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  • All HBS Web  (3,456)
    • People  (5)
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  • October 1981 (Revised June 1985)
  • Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B)." Harvard Business School Case 582-040, October 1981. (Revised June 1985.)
  • 11 Aug 2014
  • Blog Post

Create a Personalized Approach to Recruiting through Company Appointments

Company Appointments allow you to connect with students on an individual or small group basis. Students get to know you and your recruiting structure through a less formal setting which can be a great avenue to evaluate how a student will... View Details
  • March 2014
  • Case

Transforming Tommy Hilfiger (A)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe
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Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (A)." Harvard Business School Case 714-451, March 2014.
  • Research Summary

Thin Slices of Teams with Professor Jeff Polzer, Patricia Satterstrom, and Lisa Kwan

How do people evaluate team effectiveness from short observations of interactions among team members?  What are the cues people take in in such narrow windows of experience?  What contributes to the accuracy of evaluations based on thin slices of... View Details
  • 2007
  • Report

State of the Region Report 2007: Doing Business at the Top of Europe

By: Christian H.M. Ketels
The 2007 State of the Region Report is the fourth edition in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region. The Report is organized into three parts: Part A of the Report describes the motivation for regional... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Performance Effectiveness; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries
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Ketels, Christian H.M. "State of the Region Report 2007: Doing Business at the Top of Europe." Report Series, Baltic Development Forum, Copenhagen, November 2007.
  • May 2020 (Revised October 2021)
  • Case

Valuing Peloton

By: E. Scott Mayfield
Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%.... View Details
Keywords: Business Model; Public Equity; Initial Public Offering; Disruptive Innovation; Business Strategy; Valuation; Entertainment and Recreation Industry; United States
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Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020. (Revised October 2021.)
  • November 2019
  • Article

A Review of Bundled Payments in Total Joint Replacement

By: Olivia Manickas-Hill, Kevin J. Bozic and Thomas W. Feeley
The Bundled Payments for Care Improvement (BPCI) initiative, developed by the U.S. Center for Medicare & Medicaid Innovation, aims to reduce health care expenditures while maintaining or improving patient outcomes.
Several published reports evaluating the impact... View Details
Keywords: Bundled Payments; Health Care and Treatment; Cost Management
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Manickas-Hill, Olivia, Kevin J. Bozic, and Thomas W. Feeley. "A Review of Bundled Payments in Total Joint Replacement." Journal of Bone and Joint Surgery Reviews 7, no. 11 (November 2019).
  • August 2010
  • Case

Flash Memory, Inc.

By: William E. Fruhan and Craig Stephenson
The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details
Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Electronics Industry; United States
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Fruhan, William E., and Craig Stephenson. "Flash Memory, Inc." Harvard Business School Brief Case 104-230, August 2010.
  • February 2011 (Revised June 2011)
  • Case

Hardina Smythe and the Healthcare Investment Conundrum

By: Matthew Rhodes-Kropf, Ann Leamon and Lisa Strope
Hardina Smythe, a recent MBA graduate, has just joined a top-tier venture capital firm in the difficult environment of late 2010. Her first assignment is to evaluate three different deals and make recommendations to the partners. Each potential investment has strengths... View Details
Keywords: Venture Capital; Asset Management; Private Equity; Entrepreneurship; Investment; Health Care and Treatment; Innovation and Invention; Financial Services Industry
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Rhodes-Kropf, Matthew, Ann Leamon, and Lisa Strope. "Hardina Smythe and the Healthcare Investment Conundrum." Harvard Business School Case 811-073, February 2011. (Revised June 2011.)
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (A)

By: Ramon Casadesus-Masanell and Joan E. Ricart
This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course... View Details
Keywords: Business Model; Competitive Strategy; Value
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (A)." Harvard Business School Module Note 708-452, January 2008. (Revised August 2009.)
  • October 1978 (Revised March 1987)
  • Background Note

Note on Market Definition and Segmentation

Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details
Keywords: Strategic Planning; Markets; Segmentation
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Buzzell, Robert D. "Note on Market Definition and Segmentation." Harvard Business School Background Note 579-083, October 1978. (Revised March 1987.)
  • 2024
  • Working Paper

The Crowdless Future? Generative AI and Creative Problem Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
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Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
  • 2011
  • Article

The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations

By: Amy J.C. Cuddy, Peter Glick and Anna Beninger
Two traits-warmth and competence-govern social judgments of individuals and groups, and these judgments shape people's emotions and behaviors. This paper describes the causes and consequences of warmth and competence judgments; how, when, and why they determine... View Details
Keywords: Judgments; Organizations; Emotions; Behavior; Selection and Staffing; Performance Evaluation; Resource Allocation; Valuation; Competency and Skills; Information; Research
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Cuddy, Amy J.C., Peter Glick, and Anna Beninger. "The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations." Research in Organizational Behavior 31 (2011): 73–98.
  • 09 Mar 2021
  • Working Paper Summaries

Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement

Keywords: by George Serafeim and Aaron Yoon; Financial Services
  • November 2001 (Revised December 2003)
  • Case

Whirlpool Europe

By: Richard S. Ruback, Sudhakar Balachandran and Aldo Sesia
This case presents a capital budgeting problem. Whirlpool Europe is evaluating an investment in an enterprise resource planning (ERP) system that would reorganize the information flow throughout the company. Students derive the cash flows from working capital, sales,... View Details
Keywords: Working Capital; Cash Flow; Investment; Capital Budgeting; Consumer Products Industry; Europe
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Ruback, Richard S., Sudhakar Balachandran, and Aldo Sesia. "Whirlpool Europe." Harvard Business School Case 202-017, November 2001. (Revised December 2003.)
  • 11 Jul 2011
  • News

Lessons on Performance Pay from the Private Sector

  • October 2014 (Revised December 2018)
  • Background Note

Leading and Managing Change

By: Ryan Raffaelli
Managing change is consistently ranked as one of the most critical and difficult tasks that leaders face. This note outlines the key choices that leaders must make when engineering change. It is organized into four sections, offering guidance on how to 1) diagnose the... View Details
Keywords: Change Leadership; Leading Change; Change Management
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Raffaelli, Ryan. "Leading and Managing Change." Harvard Business School Background Note 415-040, October 2014. (Revised December 2018.)
  • May 1981 (Revised February 2000)
  • Case

Reagan Plan, The

By: George C. Lodge
Contains President Reagan's address to Congress in February of 1981 in which he proposes $49 billion in budget cuts and tax reductions. Also contains David Stockman's "economic Dunkirk" memorandum of November 1980. Exhibits contain economic data. Purpose is to provide... View Details
Keywords: Taxation; Economy; Government and Politics; Budgets and Budgeting; United States
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Lodge, George C. "Reagan Plan, The." Harvard Business School Case 381-173, May 1981. (Revised February 2000.)
  • 2002
  • Case

Wal-Mart Stores, Inc.

By: Vijay Govindarajan and Julie Lang
Sam Walton, founder of Wal-Mart in 1962, had the vision for his store to sell low cost, branded products. By setting up its own distribution system and truck fleet, and evaluating retail stores as separate investment centers, Wal-Mart's control systems helped to build... View Details
Keywords: Competitive Advantage; Retail Industry; United States
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Govindarajan, Vijay, and Julie Lang. "Wal-Mart Stores, Inc." 2002. (Case No. 2-0013.)
  • October 2004 (Revised July 2006)
  • Background Note

Ownership Structure in Professional Service Firms: Partnership versus Public Corporation

By: Ashish Nanda
This case reviews the relative merits of partnership and public ownership structures in professional services firms. It also evaluates the various rationales for converting partnership professional services firms to publicly owned firms. Finally, the case highlights... View Details
Keywords: Private Ownership; Transition; Partners and Partnerships; Public Ownership; Service Industry
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Nanda, Ashish, and Lauren Prusiner. "Ownership Structure in Professional Service Firms: Partnership versus Public Corporation." Harvard Business School Background Note 905-038, October 2004. (Revised July 2006.)
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