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  • 03 Sep 2024
  • Blog Post

Business of Animal Protection Club

altogether. In the business realm, the global pet care market is estimated at a quarter of a trillion dollars. Yet paradoxically, despite this increasing ethical clarity on the moral status of animals,... View Details
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

uncertainty, and macroeconomic shocks affect the risk properties of U.S. Treasury bonds? The exposure of U.S. Treasury bonds to the stock market has moved considerably over time. While it was slightly positive on average over the period... View Details
Keywords: Carmen Nobel
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

Author: Michael C. Jensen Abstract There is confusion between integrity, morality, and ethics. In our much longer paper on the topic (see "Integrity: A Positive Model that Incorporates the Normative Phenomena of Morality, Ethics and... View Details
Keywords: Martha Lagace
  • April 2019
  • Case

Coup or Crime? The Case of Carlos Ghosn

By: Aiyesha Dey, Jonas Heese and Puneet Brar
This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and... View Details
Keywords: Management Style; Globalized Markets and Industries; Problems and Challenges; Ethics; Governance Controls
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  • Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

competitive? What are the legal, ethical and social implications of the choices you make? We will use theory and evidence from economics, law, and psychology to understand what your best strategy is, and to anticipate how the labor View Details
  • 10 Oct 2005
  • Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

by Harvard Business School professor Forest Reinhardt, considered whether firms should and do engage extensively in CSR. This essay, in other words, considered empirical evidence. Reinhardt found that relatively few firms do engage in real CSR, and those that do can do... View Details
Keywords: by Manda Salls
  • November 1995 (Revised March 2004)
  • Case

Massachusetts General Hospital: CABG Surgery (A)

By: Steven C. Wheelwright and James Weber
A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided. View Details
Keywords: Health Care and Treatment; Medical Specialties; Business Processes; Mission and Purpose; Product Positioning; Product Marketing; Management Practices and Processes; Customer Satisfaction; Service Delivery; Service Operations; Fair Value Accounting; Ethics; Pharmaceutical Industry; Health Industry; Massachusetts
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  • 01 Jun 2002
  • News

Faculty Debates Lessons from Enron's Collapse

and Robert Simons. The lively and informative presentations were punctuated by questions from faculty eager to share their own insights or to challenge colleagues' assumptions. The group worked together to assemble the pieces of the Enron puzzle. How could a company... View Details
Keywords: Deborah Blagg; Enron; faculty; Colleges, Universities, and Professional Schools; Educational Services
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

Sandra J., and Matthew Preble Abstract—The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the... View Details
Keywords: Sean Silverthorne
  • July 2021
  • Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details
Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
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  • 2015
  • Working Paper

The U.S. Experiment with Fair Trade Laws: State Police Powers, Federal Antitrust, and the Politics of 'Fairness,' 1890-1938

By: Laura Phillips Sawyer
Prior to the Great Depression and President Franklin Roosevelt's New Deal programs, considerable pressure for antitrust revision came from trade associations of independent proprietors. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists... View Details
Keywords: Competition; Fairness; Laws and Statutes; Supply and Industry; Business and Government Relations
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  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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  • 08 Dec 2015
  • First Look

December 8, 2015

market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain, so that the freshness of food can be immediately identified.... View Details
Keywords: by Sean Silverthorne
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details
Keywords: by Kim Girard; Education
  • 01 Dec 2012
  • News

Alumni Book Briefs

marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these... View Details
Keywords: Broadcasting (except Internet); Information
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

write. The researchers estimated that during a four-year political cycle, a firm loses 0.52 percent to 0.62 percent more of its market capitalization (between $89 million to $107 million) if it is rated by a misaligned credit-rating... View Details
Keywords: by Jay Fitzgerald
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
  • 01 Jan 2009
  • News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details