Publications

SSRN

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2022
Case

Can Salesforce Compete in the Carbon Accounting Market?

By: Andrew J. Hoffman

This case describes Salesforce's development of Sustainability Cloud, a suite of software tools built to help companies measure, track, and report carbon emissions and other sustainability metrics. The goal of this case is to provide students with a background and... View Details

Keywords: Environmental Accounting; Corporate Social Responsibility and Impact; Corporate Accountability; Applications and Software

September 2021 (Revised October 2021)
Case

Dream: Impact Through Real Estate

By: Michael Chu and John Masko

The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details

28 Apr 2020
Cold Call Podcast

Is the Healthiest Building in the World Worth the Rent?

Keywords: Re: John D. Macomber; Real Estate

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

04 May 2021
Working Paper Summaries

Accounting for Product Impact in the Telecommunications Industry

Keywords: by George Serafeim and Katie Trinh; Telecommunications

03 Jan 2019
Working Paper Summaries

Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

Keywords: by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

28 Apr 2022
Blog Post

Harvard Team Wins Second Place in MIINT Impact Investing Competition

Harvard Business School and Harvard Kennedy School joined together in teams of 5-6 students, sourced investments in high-impact startups, and conducted due diligence on the business opportunity, financial returns, and social and View Details

14 Aug 2007
First Look

First Look: August 14, 2007

that were not litigated offer empirical evidence supporting the hypotheses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407001 Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental... View Details

Keywords: Martha Lagace

21 Sep 2012
Working Paper Summaries

Public Procurement and the Private Supply of Green Buildings

Keywords: by Timothy Simcoe & Michael W. Toffel

January 2007 (Revised November 2007)
Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States

2017
Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim

Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details

Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations

SSRN

2008
Working Paper

Resolving Information Asymmetries in Markets: The Role of Certified Management Programs

By: Michael W. Toffel

Firms and regulators are increasingly relying on voluntary mechanisms to signal and infer quality of difficult-to-observe management practices. Prior evaluations of voluntary management programs have focused on those that lack verification mechanisms and have found... View Details

Keywords: Management Practices and Processes; Information; Standards; Performance Improvement; Programs; Environmental Sustainability; Manufacturing Industry; United States

SSRN

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February 1999 (Revised February 2001)
Case

CAMPFIRE Program, The: Wildlife Management in Zimbabwe

By: Robert E. Kennedy and Karen Beth Kaufman

Examines an innovative, village-based management program in Zimbabwe. While the program has been quite successful, executive director Steven Kasere is concerned about the future. The program has become quite controversial in the environmental community, and the U.S.... View Details

Keywords: Programs; Financing and Loans; Environmental Sustainability; Conflict and Resolution; United States; Zimbabwe

04 Feb 2020
Video

Gülsüm Azeri

Gülsüm Azeri, CEO of OMV Petrol Ofisi, a leading Turkish petroleum company, describes how how she took the very costly decision to change the environmentally hazardous production process for sodium bichromate. View Details

August 2011 (Revised February 2012)
Background Note

A Note on Water

By: Robert G. Eccles, Amy C. Edmondson, George Serafeim and Sarah E. Farrell

This note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues. View Details

Keywords: Economics; Government and Politics; Demand and Consumers; Supply and Industry; Risk and Uncertainty; Natural Environment; Pollutants; Environmental Sustainability