Publications

04 Sep 2013
News

From HBO to HBS

affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United States. Our worldwide home View Details

Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

Martha R. Ingram

After her husband’s death in 1995, Ingram successfully managed the family business, making a series of bold moves, including the spin-off and public offering of Ingram Micro, the United States’ largest computer wholesaler. Today, Ingram View Details

Keywords: Services

01 Mar 2008
News

He’s Back

Wesleyan, he returned three punts for touchdowns and led the NCAA’s Division III in average punt-return yards his senior year), Robinson returns to his former stomping grounds at a busy time. Several big projects are in progress: a $2 billion shopping and View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Jun 2015
News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note, evidenced by its heavy lobbying... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

01 Dec 2015
News

How Do I Get Your Job?

choosing this industry as opposed to another. The film business is a little tricky for MBAs to navigate. It doesn’t have the same clear path that other, more traditional fields do. Leaving that aside, the broader field of media and View Details

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

November 1981 (Revised December 1992)
Case

Gotham Giants

The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract. View Details

Keywords: Marketing Strategy; Sports; Television Entertainment; Sports Industry

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

Find at Harvard

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

2008
Working Paper

Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls

By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver

Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details

Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry

Read Now

Nov 2008
Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse

Keywords: Film Entertainment; Motion Pictures and Video Industry

April 1984
Case

General Cinema Corp. (B)

By: Hugo Uyterhoeven

Keywords: Film Entertainment; Motion Pictures and Video Industry

Find at Harvard

01 Jun 2001
News

Up Side Story: HBS Show a Sold-Out Success

in love while entertaining the sold-out audience with humor, song, and dance. Each year since 1974, a group of hardworking students has pooled its writing, acting, and production skills to stage a Broadway-style performance that takes... View Details

Keywords: HBS Show; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

Find at Harvard

Profile

Jacqueline Beato

general management program with Harrah's Entertainment in Joliet, Illinois. "It's in a service industry that's oriented around people," Jacqueline says, "rather than sitting of front of a... View Details

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY)

01 Dec 2013
News

14 for '14

draws the most viewers and revenue (as opposed to just drawing buzz). And everyone in the entertainment industry will keep trying to understand how to best leverage social media—or control it when fans' and... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

March 14, 2011
Article

Mistaking Mistrust for Greed: How to Solve the NFL Dispute

By: Deepak Malhotra

Keywords: Entertainment; Sports Industry